Ch 2. Mobile Computing Applications Myungchul Kim

Overview and Mobile Messaging Services M-Commerce, M-Portals, M-CRM, M- SCM Specialized Mobile Applications and Examples 2. Mobile Computing Applications

Types of Mobile Computing Applications Wireless messaging services Wireless websites and mobile portals Mobile e-commerce and its variants Mobile customer relationship management systems (M-CRM) Mobile supply chain management systems (M- SCM) Specialized applications involving mobile agents and wireless sensor networks

High Level EB Architecture Business layer APP DB Back-end Integration Local Resources External (Trading Partner) Resources Front-end Integration APP DB External Partner Network Consumers Business

SMS Architecture SMSC Internet Mobile Switching Center (MSC) HLR Voice mail web

Blackberry Architecture Internet Blackberry Handhelds Mobile Switching Center (MSC) Service Mobile Data Service Applications Corporate Firewall BlackBerry Enterprise Server

MMS Architecture MMS Server Internet Mobile Switching Center (MSC) Voice mail Web Pictures Other Content

Pre-Purchase Activities Product search and discovery Comparison shopping and product selection Negotiation of terms (price, delivery time) Purchase Consummation Placement of order Authorization of payment Receipt of product Post-Purchase Activities Settlement of payment disputes Resolution of quality issues (e.g., return policies) Customer questions and answers Online PURCHASING (E-Procurement) E-procurement Do everything Electronically

High Level Online Purchasing Architecture Business layer Order processing, Inventory, payment Catalog Back-end Integration Local Processing External Supplier Resources Front-end Integration Catalogs External Partner Network Buyers Seller Business Home Pages Order processing, Inventory, payment

Data Network Voice Over IP Wireless Phone Network Positional and Voice Commerce Feature Server Computer+ GPS Wireless Phone+GPS GIS/MapVoice Portal Wireless Phone Applica- tion Server Partner Network APPs DBs

Portals Portal (View Integration) Shopping and Back-end systems Search Engine Reference tools Communicati on Facilities News Web- advertising

What Mobile Portals Can Provide The following content provided by the portals can benefit from wireless access Product and service information Travel reservations Advertising Alerts and notifications Remote monitoring Personal information management (PIM) Location-based services Telematics Wireless gaming

Mobile Portal Architecture Business layer APP DB Back-end Integration Local Content Providers External Content Providers Front-end Integration APP DB External Partner Network Portal Site Portal Users

Customer Relationship Management Business Relationship Management Customer Relationship Management Supplier Relationship Management Partner Relationship Management

How Mobility can Help Customer Relationship Management CRM systems can benefit from wireless access and result in increased revenues, entrance into new markets, improved quality and higher customer loyalty. The particular functions impacted by mobility are: : Advertising and marketing campaigns Sales force automation (SFA) functionality Order entry and order status Customer service and support Field force automation (FFA) functionality

Mobile CRM Architecture APP DB Back-end Integration Local Resources External (Trading Partner) Resources Front-end Integration APP DB External Partner Network Business layer ( Business rules, mining, reporting) CRM Sever CRM Users Customer Database

Business Processes eCommerce middleware, Other middleware, System software Networks Applications NSP (Network Service providers) Platform service provider (PSP) ASP BSP (e.g.,delivery) Web Services ISP (Internet Service Providers) Service Providers

SupplierDistributer ManufacturerResellerCustomer procurement of materials transformation of materials into intermediate and finished products distribution of finished products to customers Mobile Supply Chains

SupplierDistributor ManufacturerResellerCustomer ManufacturerCustomerSupplier a) Existing/Old Supply Chain b) New Supply Chain

Location Sensitive applications E911 services Search for the most relevant information according to your location – Display maps and calculate routes based on where you are located. Fleet tracking (limo services) Advertising and notification services relevant to the user’s location. Insurance risk analysis can be conducted based on locations.

Wireless sensor Network Applications -Measurements at different locations -Many monitoring applications

Mobile Agent Applications Different class of applications in which the application programs themselves are mobile. Not mobile devices over wireless networks. Simply stated: Agent: something that works on your behalf Typical agents are mobile, autonomous, intelligent

Mobile Agent Applications (cont.) Many possible applications of mobile agents in Ecommerce (eMarkets) Personal agents to collect and present information to you in the way you want it shop bots: agents that go around and shop on your behalf Brokers and traders can be agents that act on your behalf Collaborative agents can perform collaborations Mobile agents to support mobile ecommerce –wireless devices may not be always connected –mobile agents hop around finding their way over a wireless network Multi-agent systems for large scale trading and brokering –Many local agents –Local agent managers handle local agents –multi-agent systems handle multiple local agent managers

Mobile Messaging Services M-Commerce, M-Portals, M-CRM, M-SCM Specialized Mobile Applications and Examples Case Study: Taking Sensor Networks from the Lab to the Jungle, IEEE Computer, August Summary