GSA FEDERAL TRAVEL REGULATION PUBLIC MEETING Best Practices in Mobile Travel Programs Michael O’Connell Vice President-Business Development Sabre Travel Studios September 2011

The Big Picture-Feature and App Usage Google Earth Google Earth is the #1 downloaded travel app, with just under one-half of worldwide travelers who own a smartphone downloading it. At least one-half of travelers express interest in using their mobile phone to access General Travel Features. Weather Forecasts, Viewing Hotels on a Map, and Airport Map/Terminal Guide are the features with the greatest interest.

The Big Picture-Traveler Mobile Usage Profile Eight in ten Worldwide travelers own a smartphone (83%) Road Warriors (89%) and Casual Corporate (86%) travelers are more likely to own a smartphone than Leisure travelers (74%) Among travelers who own smartphones, the iPhone and Blackberry operating systems lead over all other operating systems Usage of Android OS phones is growing rapidly but in terms of the travel market, skews towards leisure travelers

The Big Picture-Where is this going? High membership in social networking is reported (72% have an account with Facebook.com). Travelers express interest in using social networking sites while traveling to read other people’s updates on their locations and to share photos, videos and stories about your trip. Travelers feel social networking will allow for faster/easier information sharing and will help to stay connected while traveling. One-third of worldwide travelers have accessed location based services.

The Big Picture-Feature and App Usage Travelers now require more than just information from their smartphones Booking Airline Reservations, Seat Selection and Searching Airlines’ Schedules, Prices and Availability are the most- requested air-related features Adding a hotel to an Existing Itinerary is the most desirable non-air searching/booking feature. Flight Check-In and Using a Mobile Device as a Boarding Pass are identified as the most desirable check-in features. Baggage Tracker Information and Receiving Driving Directions are the two most-requested ground features

The Mobile Travel Marketplace-Today The principal U.S. mobile travel services for corporate travelers include: The principal U.S. mobile travel services for corporate travelers include: Rearden Mobile Personal Assistant – (Rearden Commerce) TripCase (Sabre) TripIt (Concur) Worldmate/Blackberry Travel – Consumer-focused mobile apps for itinerary management include Kayak, TripAdvisor and Expedia TripAssist

Challenges in Mobile for Travel Managers Booking out of policy Booking out of policy Sharing information via social media Sharing information via social media Enterprise security restrictions Enterprise security restrictions Downloading apps Downloading apps Accessing 3 rd party websites Accessing 3 rd party websites Non-approved devices Non-approved devices Duty of care Duty of care ROI justification ROI justification Explosion of new apps, devices and content Explosion of new apps, devices and content

Best Practices for Travel Managers Understand the shift in control to travelersUnderstand the shift in control to travelers Understand the options available to you – one size may not fit all ……Understand the options available to you – one size may not fit all …… Become an advocate within your organizationBecome an advocate within your organization IT/ISIT/IS FinanceFinance Traveler communityTraveler community Use mobile services to reinforce policy and duty of care-related communicationUse mobile services to reinforce policy and duty of care-related communication

Best Practices in Mobile for Travel Managers Control reservations, reacommodation and attachment via mandates Control reservations, reacommodation and attachment via mandates Identify metrics that are understandable across the enterprise Identify metrics that are understandable across the enterprise Choose and work with a (or a few) knowledgeable mobile provider partner Choose and work with a (or a few) knowledgeable mobile provider partner Ensure that supplier partners are in synch Ensure that supplier partners are in synch Communicate policies early and often Communicate policies early and often Understand the dynamic nature of this marketplace Understand the dynamic nature of this marketplace

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