Open-Xchange Summit from the end user perspective: a strategic look Daniel Beazer, European Analyst Tier1 Research

This is an era of disruption… 1. The new landscape 2. ISPs smartphones and tablets – the user view 3. versus chat versus SMS 4. Improving that customer stickiness

Desktop era vs today 3  Corporate desktop  Monolithic apps  Software suites, bloatware  Vendor lock-in  Fixed term  Fixed contract  complex  Corporate desktop  Monolithic apps  Software suites, bloatware  Vendor lock-in  Fixed term  Fixed contract  complex  Ubiquitous tablets smartphones, vtirual desktops  Apps running across multiple OS and devices  Open platforms  Ignore hardware at your peril  What was once IT is now consumer  Ubiquitous tablets smartphones, vtirual desktops  Apps running across multiple OS and devices  Open platforms  Ignore hardware at your peril  What was once IT is now consumer

Leveraging the cloud as a storage tier: Other benefits Scale, performance and flexibility Secure and available Consolidate multiple data type/ locations Future-proof IT strategy Reduce up- front and ongoing costs So what are we seeing?

Consumers are fickle

In a commodity market, product education is key

Not just Apple

Blackberries and Apples – but watch out for BBM Corporate Market: RIM vs. Apple Future Smart Phone Buyers Percentage of Companies Planning on Buying RIM/Blackberry or Apple Smart Phones Next Quarter February 2007 – August 2011

Note: The May and August 2010 survey question asked “Has your company or organization purchased Apple iPad tablets for business purposes?” We’re moving to a post-PC world Corporate Market: Current Table Usage Percentage of Respondents Whose Companies Currently Provide Employees with Tablet Devices May 2010 – Aug 2011

Ways Cloud is Currently Used … and look at the pipeline

Crossing over to corporate Source: The 451 Group Cloud End User Survey 2011

Beginning to eat into laptop sales

Something to keep an eye on

Chrombook anyone?

Don’t forget

Why ? Asynchronous non intrusive vs real time, sychronous IM, time zone flexibleControllable, secure, can hug server Rich messages, file transfer ‘civil service paradox’, audit trail Archived has become Rackspace’s No1 cloud product  superceeded Chat/IM (Basys)

Workers are not yet abandoning for Sharepoint

What about me? Social media Move to enterprise hampered by misaligned interests You are ‘The Product ’ What is the exit plan with shared data? But opportunity in integration (LinkedIn) Needs to grow up to move to corporate -Can you imagine asking vital business questions on a colleague’s FB wall? Has the Facebook killed the website -Can you imagine asking vital business questions on a colleague’s FB wall? alias still the online identity

Another tribe of users – my mum ‘doing her mails’

Everyone worries too much about this group Very mobile, always on move Less laptop usage Means to end, eg meetings Low CPU apps, chat/SMS No money

And a typical corporate experience writing.. this Used IM to track down appropriate ChangeWave staff member then called them Hosted exchange! Pretty much given up on sending slides Used Dropbox to work on this doc BCC’d Salesforce Back and forth with Chris via

A personal non-work experience

Functionality part II

Some pointers Unified, seamless, messaging Embed mail in the app not the other way round – instant action s Robust support of the clients for each class of device Extra functionality not the answer As cloud proliferates data centres concentrate, making sending files via hosted exchange difficult

Consumers want us to innovate and do better

What we at Tier1 want to see Stripped down OS means apps, seamless experience, comms is just the start A platform – but it musn’t be closed User experience key not features Social media with respect for privacy Service providers working with developers to provide value adds Tailored offerings, local language, market and need specific

SMS, BBM or mail?