Get Heard. Be Loved.

Table of Contents Digital Integration iHeartRadio Display Banner Ads Social Media, Emails, Loyalty Programs Contests and Games

DIGITAL INTEGRATION San Diego Exchange

iHeartRadio iHeartMedia’s free, industry leading digital music service gives you instant access to more than 1,750 live radio stations or lets you create your own custom stations inspired by your favorite artist or song. With more than 15 million songs, iHeartRadio features more music backed by better music intelligence than any other service available. All for free. It’s hard not to love. 145+ million monthly listening hours 43+ million registered users 1750+ live radio stations 15 million songs; over 400,000 artists Source: iHR internal data Best-in-class, cross-platform assets improve the effectiveness of campaigns.

Digital Integration iHeartRadio Audio Ads - Streaming What are they? Integrate your audio marketing message into the desktop, tablet and mobile experience of iHeartRadio, a free, all-in one digital radio service. Why iHeartRadio Audio? Reach the passionate radio audience wherever they are listening Audio marketing messages integrated into the radio listening experience produces strong ad effectiveness metrics Target and activate engaged consumers while they are a click away from your online website and shopping destination Creative Options :05 to :120 Spot Lengths 300x250 companion banner ads Best-in-class, cross-platform assets improve the effectiveness of campaigns.

Digital Integration iHeartRadio Sync’d Display Ads What are they? Sync visual marketing message with audio commercials on iHeartRadio’s desktop streams. Why iHeartRadio Sync’d Display Ads? Target and activate engaged consumers with a corresponding display message iHeartRadio Audio Ads effectiveness metrics indicate that recall and response are high when using unique call-to-action messaging and display Peak streaming hours fall during the workday, when affluent audiences shop and surf online Creative Options 300x250 companion banner ads Best-in-class, cross-platform assets improve the effectiveness of campaigns.

Digital Integration Video Pre-Roll on iHeartRadio NEW! Video Pre-Roll on iHeartRadio What is it? Demand your audience’s attention with: 15 second pre-roll video ads on iHeartRadio that run before premium content. Why Video Pre-Roll? Reach captive and engaged audience with video message The video player will launch automatically prior to launch of the streaming station Affiliation with an incredible brand iHeartRadio Auto-play video reaches highly-engaged consumers eagerly anticipating station play Visual opportunity within audio environment Creative Options :15 second Video Commercials Endorsement Commercials Best-in-class, cross-platform assets improve the effectiveness of campaigns.

Digital Integration Video Pre-Roll on iHeartRadio Mobile What is it? Demand your audience’s attention with: 15 second pre-roll video ads that run before premium content on the iHeartRadio mobile app. Why Video Pre-Roll? Reach captive and engaged audience with video message Be everywhere your consumer is, at all points throughout the day Affiliation with an incredible brand iHeartRadio Auto-play video reaches highly-engaged consumers eagerly anticipating station play Visual opportunity within audio environment, one tap away from point-of-purchase Creative Options Tap to Web Tap to Play Station within IHR app Best-in-class, cross-platform assets improve the effectiveness of campaigns

iHeartRadio Mobile iHeartRadio is a free, digital music service, giving passionate listeners instant access to more than 1,500 live radio stations (in 150 markets) or lets you create your own custom stations inspired by your favorite artist or song. With more than 15 million songs, iHeartRadio features more music backed by better music intelligence than any other service available. Access all your favorite music on-the-go with our mobile apps on all major handsets including Android, iOS, Windows and Blackberry platform – 163 million mobile App downloads and counting! Source: iHR internal data Best-in-class, cross-platform assets improve the effectiveness of campaigns.

Digital Integration Sync’d Mobile Display Banners on iHeartRadio App What are they? Activate consumers at all points throughout their day by syncing display banners with mobile streaming ads on iHeartRadio. Why iHeartRadio Mobile Sync Banners? iHeartRadio is reaching consumers every day who enjoy the mobility of taking radio to work, to the gym and just about anywhere their tablet or mobile device may go Reinforce your audio message with visual branding Target and activate engaged consumers with a clickable link and corresponding display message while they are one touch away from your mobile site and shopping destination Creative Options Tap to web page Tap to launch station (another live or custom station) Tap to play video Tap to call Best-in-class, cross-platform assets improve the effectiveness of campaigns.

Digital Integration Mobile Display Banners on iHeartRadio App What are they? Activate consumers at all points in their day, using mobile display units on iHeartRadio, a free, all-in one digital radio service. Why iHeartRadio Mobile Display? iHeartRadio is touching consumers every day who enjoy the mobility of taking radio to work, to the gym and just about anywhere their tablet or mobile device may go Target and activate engaged consumers while they are one click away from your mobile site and shopping destination Showcase your message in premium positions Visual opportunity within non-listening experience Creative Options 320x50 Geo-targeted for App on “Home” and “My Stations” pages Includes tap-to landing page, call, video or play station (or download app) My Station Screen 320x50 Home Screen 320x50 Best-in-class, cross-platform assets improve the effectiveness of campaigns.

Digital Integration Rich Media Mobile Display NEW! Rich Media Mobile Display Rich Media Display Banners via mobile (320x50) Engage with consumers inside the iHeartRadio app High CTR with call to action Geo-target to DMA (San Diego, Orange County, LA) Create dynamic rich media- this can include video Example Best-in-class, cross-platform assets improve the effectiveness of campaigns.

Digital Integration Mobile Brand Integrated SMS What is it? Get into the palm of their hands with an integrated SMS program that delivers results. Why iHeartMedia Brand Integrated SMS? Use the power of radio and digital messaging to drive immediate communication, push out offers or grow an opt-in list of SMS users for future marketing messages: 98% of SMS messages sent are opened 83% of them are opened within 3 minutes SMS has 8 times the response rate of email Creative Options “Text 2 Win” Programs Customized Bounce-Back Messages Best-in-class, cross-platform assets improve the effectiveness of campaigns.

Display Banner Ads

Digital Integration Display Banner Ads What are they? Showcase your message with premium display units on the desktop version of our station sites. Why Display Ads? Build brand awareness, consumer affinity and boost search results Display units may be customized with station talent or around station events Intersect with our listeners as they navigate through the site Creative Options 728x90 300x250 300x600 Audio & Video Embedded Best-in-class, cross-platform assets improve the effectiveness of campaigns.

Digital Integration High-Impact Takeovers What are they? Take ownership of the home page or other premium sections of our website for 24 hours. Why High Impact Takeovers? Your brand owns all of the real estate for users that day Dominant way to highlight a product launch, sales event or boost your campaign at key strategic moments Custom program that associates client more deeply than standard display banner ads Creative Options Pushdown Displays Float Over Walk Out Video Endorsements Full Screen Wallpaper Best-in-class, cross-platform assets improve the effectiveness of campaigns.

Digital Integration Pushdown Display Ads What are they? Command your audience’s attention with expandable pushdown advertisements on the station homepage Why Pushdown Ads? Pushdown Ads provide premium placement through homepage positioning and “can’t miss” messaging. More engaging, attention-grabbing and effective than standard display ads Include custom messaging, endorsements and/or “call-to-action” Creative Options Expandable 970x415 closes to 970x90 Choose from hundreds of pre-made templates or custom messaging Utilize your celebrity endorser Add corresponding 300x250 to maximize impact Best-in-class, cross-platform assets improve the effectiveness of campaigns.

Digital Integration Rich Media Floating Ads What are they? Enhance your display campaign with engaging rich-media advertisements on the homepage and other premium sections of our websites Why Rich Media Floating Ads? Floating Ads are dynamic ads that provide premium placement and “can’t miss” messaging More engaging, attention-grabbing and effective than standard display ads Include custom messaging, endorsements and/or “call-to-action” Creative Options Choose from hundreds of pre-made templates or custom rich-media content Utilize your celebrity endorser Add corresponding 300x250 to maximize impact Best-in-class, cross-platform assets improve the effectiveness of campaigns.

Digital Integration Mobile Display Ads on local station sites What are they? Activate consumers at all points in their day, using display advertising units on mobile versions of our station sites. Why Mobile-Optimized Display Banners? Fully-engaged user experience Visual opportunity within mobile environment Target and activate engaged consumers while they are one click away from your mobile site and shopping destination Creative Options 320x50 Tap-to landing page, video or play station (or download app) Secondary Page 320x50 Homepage 320x50 Best-in-class, cross-platform assets improve the effectiveness of campaigns.

Social Media Emails Loyalty Programs

Digital Integration Social Media What is it? Drive traffic immediately, and generate timely results by leveraging the power of our brands’ and personalities’ social media influence and reach. Why Social Media with iHeartMedia? Use our powerful local social presence to promote a product, special offer or event Promote discounts and exclusive offers with our powerful station brands and personalities to drive engagement virally Drive fans to your clients’ social media pages, and build a larger, more engaged audience Creative Options Custom programs to grow likes, promote exclusive content, and/or drive people in-store Customizable Landing Page on our local station sites, or your clients’ social pages Utilize celebrity endorsers Best-in-class, cross-platform assets improve the effectiveness of campaigns.

Digital Integration Brand-Integrated E-mails What are they? Reinforce your integrated campaign with a unique opportunity to communicate with our listeners via email. Why Brand Integrated E-mailings? Content-rich news blasts integrate your messaging with station content requested by our most loyal listeners Ideal platform for direct response messaging Creative Options 300x250 Animated or Interactive Audio & Video Embedded Best-in-class, cross-platform assets improve the effectiveness of campaigns.

Digital Integration Email Marketing Why Email? NEW! Email Marketing Why Email? It’s 40x more effective than buying Facebook & Twitter COMBINED! (source: McKinsey iConsumer Survey, 2012) 3 Tiered- Creates Profitability, Reach, Loyalty Use your talent to increase open rates Target off of: Geo, Demographics, Socioeconomics, Behaviors, Interests GUARANTEE: 8% Open rate and a 1% Click-through Best-in-class, cross-platform assets improve the effectiveness of campaigns.

Digital Integration Loyalty Programs What are they? Engage loyal listeners by participating in our loyalty program, where users receive points for taking action on our sites and yours. Why Loyalty Programs? Increase time spent with your brand Track results by demo and participation Summarize actionable information to help you make better Creative Options Trivia Games Contesting Surveys Featured Links Offers & Coupons Best-in-class, cross-platform assets improve the effectiveness of campaigns.

Digital Integration Birthday E-Cards What are they? Be the brand that our listeners remember on a special day in their lives by sponsoring our daily birthday message service. Why eBirthday Cards? Build on the excitement that comes with being associated with birthday wishes from our stations and top, local celebrities Drive consistent awareness and sales through direct response via email Offers the flexibility to change your offer throughout the year Creative Options 300x250 728x90 Animated Interactive Audio & Video Embedded Coupon Special Offers Seasonal Offerings Best-in-class, cross-platform assets improve the effectiveness of campaigns.

Contests & Games

Digital Integration Brand-Integrated Contests What are they? Seamlessly executed contests hosted on our local station sites or on your company’s Facebook page. Why Contesting? iHeartMedia can secure prizes that add entertainment sizzle to your campaign Build your email database and social following Increase engagement and time spent with your brand Social contesting capabilities extend your contest Creative Options? Customizable Landing Pages Like Gate on Facebook Insured contesting Best-in-class, cross-platform assets improve the effectiveness of campaigns.

Digital Integration Brand-Integrated Games What are they? Engage users with a fun tool that showcases your branding messaging in an integrated way Why Integrated Games? Online gamers are more likely to shop online than other audiences Online games provide the consumer with a direct path to purchasing Games can drive database, user registration options or social media followers Games will live on pages that are customized for your objectives. They may include your tv creative, maps, social media links, limited offers or coupons. Creative Options Trivia, Quizzes, Matching & Scratch and Win Customizable Opportunities Best-in-class, cross-platform assets improve the effectiveness of campaigns.