Human Services & Recreation Department DEPARTMENT PRICING STRATEGY & FEE SCHEDULE City Council - Finance Committee March 12, 2012

Human Services & Recreation Department Mission Statement The Human Services and Recreation Department is responsible for:  human services, recreation, neighborhood linkages and related activities The Department is committed to:  building and maintaining partnerships to protect, promote and restore the personal welfare and well- being of residents and neighborhoods, especially those with limited resources Fiestas Patrias Celebration

Human Services & Recreation Department Key Aspects of Pricing Strategy  Council indicated preference to adjust user fees rather than eliminate programs  Applies to recreation programs  Modest fee increases over the next 1-4 years  Proposed Passport to Fun Youth Scholarship  Increases participation in leisure classes  Carries forward existing residency policy  Enhances programming opportunities Happy Feet For Kids

Human Services & Recreation Department Key Aspects of Pricing Strategy (cont.)  Reduces reliance on the general fund  Continue to offer free or low cost leisure activities  Proposed to go into effect July 2012  Improved quality of programs:  Customer focus  Investment in staff Increased training opportunities  Marketing programs to community Creates broader awareness Uses needs assessment to direct services going forward Jujitsu Class For Youth

Human Services & Recreation Department Current Cost Recovery Currently the Department recovers 10% of the costs for recreation services Olympic Style Boxing Class

Human Services & Recreation Department Pricing Policy Comparison Other municipalities similar in size and demographics of Pasadena have recovery rates of 25% to 40% Villa-Parke Youth Soccer League

Human Services & Recreation Department Fall Festival Core Services “ESSENTIAL SERVICES”  programs, services and facilities the agency must provide and/or  are essential in order to capably govern the municipality  failure to provide a core service at an adequate level could result in negative consequence Seniors Arts & Crafts Class

Human Services & Recreation Department Levels of Benefit a Customer Receives  Public services provide all users the same level of benefit (parks and community centers)  Merit services provide benefit to both the community and individual (classes)  Private services provide benefit to the individual and typically specialized (facility rentals) Afterschool Playground Program

Human Services & Recreation Department Activity Registration Analysis Jefferson Park

Human Services & Recreation Department Summer Camp Analysis Activity Registration Analysis

Human Services & Recreation Department Program Pricing Analysis—Summer Camp 11 Flag Football Tournament Arts and Crafts

Human Services & Recreation Department Toddler & Me Class Program Pricing Analysis—Summer Camp (cont.)

Human Services & Recreation Department Proposed Department Cost Recovery Department proposes to increase its cost recovery to approximately 20% in Adaptive Recreation Program

Human Services & Recreation Department Pasadena’s Passport To Fun—Youth Scholarship Program  Financial assistance for youth 17 and under  Qualification based on free and reduced lunch schedule  Policy to come before Rec & Parks Commission and Council in April 2012  Pricing recommendations include a tier structure:  Third Tier – Fees as Proposed  Second Tier -- 50% reduced price  First Tier – Free ( applies to camps, after school program and neighborhood camp or on emergency basis) Yoga Class

Human Services & Recreation Department Capital Maintenance and Improvement Funds  Capital Improvement Fund  Capital Maintenance Program Running Roses Track Meet

Human Services & Recreation Department Questions