1 The airports of New Zealand more than just pretty runways Simon Moutter

2 Safely and efficiently process aircraft and people movements? or to …….. Do New Zealand airports exist to

3 Grow travel, trade and tourism for New Zealand

4 Between us, we; Welcome and farewell over 99% of international travellers to our country Contribute directly to around 20% of New Zealand’s GDP Impact the travel service experience over 25 million times a year Can materially impact the recovery from the recession We have a collective influence

5 NZ Inc needs airports to reset their purpose towards growing travel, trade and tourism Volume is our shared value-driver

6 Holiday travellers to New Zealand have not been growing The cold hard facts

7 16 airlines fly into Melbourne or Brisbane that don’t fly to NZ The cold hard facts ….

8 We have not participated in worldwide air cargo growth The cold hard facts Source: Annual Report, Boeing World Air Cargo Forecast, Statistics New Zealand, UN WTO Website “Tourism Highlights”.

9 The cold hard facts New Zealand’s share of high spending traveller markets is softening: Japan market travel declined by 43% in 4 years South Korean visitor spend down 22.8% in last year UK visitor spend down 18.6% in last year

10 The cold hard facts Australia has 162 more flights per week from Singapore. 10 times NZ 3.4 million extra seats.

11 We face incredibly tough competition for tourism growth from other markets – like Australia The cold hard facts Australia is much more ambitious for growth out of Asia Australia is more bullish on US growth NZ focused on Australia

12 The industry sectors we work within think we are fat, lazy monopolies And worse, And policy makers mostly sympathise with them “Airport companies exist for the sole purpose of extracting money from airlines and the public – profit for shareholders above all else..... The rampant greed wouldn’t be so bad if it were at least accompanied by some kind of ‘pleasantness’..... (instead of) haughty demands – all perfectly legal of course – from the unassailable position of the arrogant monopolist.” Rob Neill – Pacific Wings Editor August 2009

13 Time to make a bigger effort for New Zealand Time to improve our messaging Time to sit at the top table Time to reset our strategies and priorities Time to invest our money in promoting travel, trade, and tourism It’s time for change

14 4P’s of Marketing

15 Good, better, best choices for everything we sell End-to-end airport service experience highly managed and consistently outstanding Uniquely kiwi and uniquely regional branding evident Freight forwarding facilitation needs to be much more competitive with modal alternatives (e.g. fast shipping) Product – lots of ways to improve

16 Relentless growth in per pax aero charges needs to stop Good, better, best price choices for differentiated service offerings need to be available Airports can work to reduce the end-to-end costs that airlines, trading businesses and travellers incur Price – it’s not just about aero charges

17 Pax volume is our biggest value driver (and NZ Inc’s) so it makes sense to invest in promotional activity Air services development is costly and complex so the airlines need our help Tourism industry spend is brand focused from the centre and fragmented from the regions Airports need to put some money up and get a seat at the top table to better influence the targeting of promotional spend Promotion – put some money on the table

18 Keep 3 carriers on the key domestic routes and grow regional services Become more influential in tourism industry policy settings Widen the central Government tourism promotion marketing mix to incorporate air services development funding support Get airline costs in relation to airports tracking downward Deliver best-in-class, uniquely-Kiwi service experiences to all travellers at our facilities Build a seamless nation-wide and international air freight proposition that gets tonnage onto a double digit growth trajectory Sustainably grow passenger volumes at more than 2x GDP growth Some outcomes to target

19 Questions