TERMINIX in CANADA By GROUP: THE ONE Marketing Proposal

 Terminix International Company, L.P. is the largest pest control company in the world, operating in 45 states in the United States and 14 countries around the world. It is a unit of ServiceMaster.  Terminix holds the first patent for termiticide, awarded in 1932 when senior chemist Frank H. Lyons created a unique insecticide.  Terminix was the first termite control company to franchise. The termite franchises were first marketed under the name Bruce-Terminix.  Terminix was the first company to provide a termite protection guarantee or contract in  Terminix began offering treatment for general residential and commercial pest control services in  Terminix formed Paragon Professional Pest Control Products in the early ’80s to serve distributors and independent pest control operators throughout the industry. The Paragon division identifies and markets innovative products that are carefully selected to ensure that they meet the quality standards of Terminix.  ServiceMaster bought Terminix from Cook Industries in 1986 as one of its first steps in building a network of consumer services companies. Today that network fulfills a broad range of needs for business and residential customers.  Terminix currently offers several options for innovative pest management to homeowners, providing them with exterior service in addition to traditional inside treatments. Terminix continually conducts research for new termite and pest control products such as the Terminix Termite Baiting Program™.

 Developed Country with Stable Economy  High per capita income and higher percentage of personal consumption contributing to GDP  Similar to US market in many aspects with respect to Pest Control  Easier to Manage from US because of close proximity  Untapped market for pest control in Residential communities (80% of current revenue is from commercial market.

 Expected rate of growth 3.4% in the next 5 years (378 M approximately).  Growth expected because of federal regulations on the use of OTC products.  Infestation rates increasing every year, especially bed bugs.  Lack of too many Nationally recognized companies

Core Values –  Customer Satisfaction  Integrity  Environmental Friendly Mission Statement -  Eliminate and Control Pests and protect customers from unnecessary inconvenience and improve quality of life

TYPE OF FACTOR Strengths Successful Running company in different countries International Brand Value Green Products and Green Marketing to create goodwill about the company Weaknesses New to the Country and Culture New to Business Practices in Canada Myth regarding Environmental friendly products that they are not effective Opportunities Growing Demand because of higher rates of bug infestation Lack of good competition Threats Local firms may have price advantage World Economy still fragile because of Recession in the last few years Housing Market still recovering and a downturn may result in lack of demand

 Franchises all over the country at nominal rates with high priority to Customer Service  Free consultation and initial identification of pests  Lifetime Guarantee on our service and access to useful tools to prevent pest infestation in future  Green products that are both environmental friendly and Harmless to the occupants  Complete Green Marketing using online media, social media for advertising

QUESTIONS?

 The One  Members: Murphy Bian, Nishat Wahid, Amar Deshini, Ming Xia