Kim ’ s cafe HSE Summer School Program Doing business in Russia N.I.Guseva.

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Presentation transcript:

Kim ’ s cafe HSE Summer School Program Doing business in Russia N.I.Guseva

Among the various cafés, what is the Kim’s café’s property and why they can have opportunity to get reach to customer satisfaction. 1. Introduction

Introduction

Desert Shop Beverage Rice cake Bing su Korean tea Coffee Transparent window Maroo

Before start up new business, it is really important to know the market environment. In this chapter will show you the real situations we faced with analysis tool. 2 & 3 Analysis

PEST Analysis

Chart 1

Chart 2

SWOT Analysis

Chart 3 Chart 4

Chart 5

By now we analyzed market situation with a big view. And now let’s see the market in detail and build up business plans. 4. Market research

By gathering all information before, we will show you out secret strategy to successful business in Russia. 5. Promotion strategy

Thank you

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