March 27, 2008 Wrigley Benefits of Chewing

News Flash !!!! Gum is Good! 4 areas identified by research are: Oral Health Diet and Weight Management Focus, Concentration and Alertness Stress Relief All 4 deal with current consumer trends regarding health and image management. The Benefits of Chewing platform is a major global initiative that we expect will change the way consumers think about chewing gum

Oral Health Care

Sugar Free gum has been clinically proven to strengthen teeth, reduce the development of plaque and prevent cavities. Sugar Free gum stimulates the production of saliva to help wash away food particles and neutralize plaque acid in the mouth. After lunch either brush your teeth or chew gum. Studies show chewing Sugar Free gum immediately after eating or drinking for a period of 20 minutes helps reduce the incidence of tooth decay by up to 40%.

Diet and Weight Management Chewing gum can help reduce caloric intake as a substitute for high- calorie snacks. The reduction in caloric intake may have a significant impact on diet and weight management Chewing a piece of gum is a great alternative to having a high-calorie snack. In addition, chewing gum raises the metabolic rate by 20% by using up about 11 calories per hour

Focus and Concentration Influencers encourage chewing gum amongst students and adults during tasks like studying, test taking, driving, and working to increase focus, concentration and alertness. Research shows that chewing gum may increase blood flow to the brain by 25% - 40%.A recent study showed that chewing gum while performing memory tests increased long and short term memory by up to 35%.

Stress Relief Sources: 1999 New England Journal of Medicine: vol 341, no 27. (the energy expended in chewing gum, 2000, EEG test, Psychiatry and Clinical Neurosciences, 54 (6) 645, 2002, Chewing gum improves aspects of memoty, Appetitie, 38 (3) While we can’t avoid life’s little stresses, like commuting, traveling or waiting in line, chewing gum may offer some relief. A theory is that chewing gum may help release nervous energy. Gum chewing stimulates certain areas of the brain, as measured by EEG.

What Gum Cannot do As we have seen, gum can do a lot of things. The one thing it cannot do is make us as smooth as Billy Dee Williams. Only Colt 45 can do that… maybe. Source: February 21,2007 Personal Interview with Joe Schalberg at The Pickle Barrel in Milledgeville, GA

Benefits of Gum  Oral Health Care  Diet & Weight Management  Focus & Concentration  Stress Relief Consumer Benefits Retailer Benefits  Solutions for health, wellness, and image conscious consumers.  Confections is the # 1 center store category. Confections with health benefits is important to sales and profits in this important category.  High impulse, high margin and high velocity items. These items will increase market basket size with a nice gross margin.