Recoloring Packaging 2 Pertemuan 15 s.d 16 Matakuliah: U0094/Color Theory Tahun: 2008

Bina Nusantara Introduction For truly effective marketing, package colors must satisfy a “wish fulfillment”. When the products promise of cool refreshment, the package should be an icy blue, green or blue- green. Each color family conveys specific moods that become part of the symbology that is critical in marketing the product.

Bina Nusantara Color on food & beverage package Red | Pink Yellow Bright red & pink  for biscuit, cookie, candy | bubble gum, soft drink/soda, ice cream, chocolate. Dark red | maroon  for coffee, tea, cookies, soda. Pink & light pink  for milk, syrup. Bright yellow  candy | bubble gum, chocolate, juice, soda. Light yellow  for milk, syrup.

Bina Nusantara Color on food & beverage package Orange Purple Bright orange  for soft drink/soda, candy, chocolate, ice cream, syrup, juice. Dark orange  for coffee, tea, cookies, chocolate. Light orange  for milk. Bright purple  for soft drink /soda, candy | bubble gum, ice cream. Dark purple  for tea, syrup, cookies, chocolate, juice Light purple  for milk.

Bina Nusantara Color on food & beverage package Green Blue Bright green  for soft drink/soda, candy, chocolate, ice cream, syrup, juice. Dark green  for tea, cookies, chocolate, chips. Light green  for milk, ice cream. Bright blue  for soft drink/soda, candy | bubble gum, ice cream, tea, cookies, chocolate. Dark blue  for cookies, soft drink/soda, juice, ice cream, candy. Light blue  for milk, candy | mint flavor, water, soda, chips, chocolate, ice cream.

Bina Nusantara Color on food & beverage package Same color can be used for many different products, and purpose.