Some people think that “Dip” - Chewing Tobacco - Is Much Safer Than Smoking…

THAT IS FALSE! “Dip,” “Snus,” ”Chew,” or “Spit Tobacco” all contain poisons and the addictive drug nicotine. You are at great risk for addiction.

“Dip” contains fiberglass particles and carcinogens like arsenic, formaldehyde, and benzopyrene.

One pinch of dip can contain more than 3 times the amount of nicotine that is in one cigarette. One pinch of dip can contain more than 3 times the amount of nicotine that is in one cigarette. *Nicotine is the stuff that makes cigarette’s addictive, too.

WHAT’S TRUE ABOUT “DIP” Ingredients: *High levels of nicotine *1 can = cigarettes *28 cancer-causing chemicals *Sugar (increase diabetes risk) *Flavored to hide harshness

ALSO TRUE ABOUT “DIP” Damages: *Halitosis *Gum disease, tooth decay *27,000 oral cancers in US *Heart Disease *Addiction *Leukoplakia – white sores,pre- cancerous

“Dip” causes head & face cancers, gum problems and tooth loss.

Smokeless tobacco products also have been introduced in a variety of candy shop flavors, such as grape, apple, vanilla, and berry blend.

Snus Snus is the newest smokeless, spitless tobacco product on the market. R.J. Reynolds’ Camel Snus, Philip Morris’ Marlboro Snus & Lorillard’s Swedish Match are currently available or are in test markets around the U.S & Europe.

Snus are teabag-like packets containing tobacco and other flavorings that users place between the upper gum and the lip. Not having to spit enables “snusers” to get their nicotine fix when they otherwise can’t..

Virginia Slims “Purse Pack” Guess who THIS targets!

Sean Marsee began “Dip” at age 12; by age 18 he had 3 major disfiguring surgeries. Sean was an outstanding athlete, he won 28 track medals. He died as a result of his habit at age 19 Source:

MARKETING STRATEGY US Smokeless Tobacco Company Shifts marketing to Youth Magazine Ads 1997 $3.6 million +161% increase! 2001 $9.4 million

Tobacco Industry 2003 Spending $72,900,000 on Prevention $15,150,000,000 on Product Marketing and Promotion

Tobacco Industry “Prevention” Materials RJ Reynolds “Right Decisions, Right Now” –Free Parent Education Booklets offered through schools –Philip Morris ads “Talk. They’ll listen.” WHAT THEY DON’T SAY- Tobacco Industry’s behavior* Parent quit information** *They have a track record of lying **It’s incredibly hard to

Tobacco Industry Sponsorships TARGET: School kids RJ Reynolds’ sponsors Miss NY State “Right Decisions, Right Now”’ (free presentations for school kids)

Tobacco Industry Sponsor Curriculum TARGET: Schools WHAT:Life Skills HOW:Philip Morris & Brown and Williamson sponsorship –Hired public relations firm –Hired evaluator

RESULTS Life Skills evaluation: no evidence they are effective after the first or second year* Tobacco Industry’s public relations strategy is to shift our focus from Tobacco Industry behavior** to the perception that they are our partners Source: American Journal of Public Health *Their programs do nothing **They make products that kill us & have lied about it for decades

Ending thought… If Big tobacco makes money on the sale of its products that kill us, should you trust anything it says, does, or makes?