Bryn Mawr Brew & Chew Presenters: Lori Jamolawicz, Tom O’Brien, Sonali Parikh, Ryan Rew 870 West Lancaster Ave. Bryn Mawr, PA 19010

Overview  Market Analysis  Core Competencies  Products and Services  Operations Strategy  Quality Management  Demand Management  Pricing

Mission Statement To provide the community with a casual and fun place to meet up by delivering the highest quality in food and events. Bryn Mawr Brew & Chew aims to encourage shared interests and experiences in the company of others.

Environmental Scanning Coffee Imports Taxation Political/Legal Recovery Period Economic Wealthy area Socio-Cultural Social media Internet Connectivity Technological Green movement Environmental

Market Analysis- Segments

Target Market

Market Needs Assessment Social Events Study Spot

Core Competencies Quality in Coffee/ Food Environment Core Processes Food Preparation Customer Ordering Process Supply Ordering

Competitive Priorities  Differentiation  Coffee & Tea House  Evening Events  Unique  Quality  Eclectic Variety

Products & Services  Beverages  Coffees: Lattes, Espressos, Cappuccinos  Tea  Hot Chocolate  Fresh Orange Juice  Bakery Items  Pound Cakes  Muffins

Products & Services  Food Items  Paninis  Salads  Soups  Services  Bands  Room for Expansion

Products & Services

Operations Strategy  Assemble-to-Order  Coffee  Teas  Hot Chocolate  Make-to-Order  Paninis  Salads Customer Order Beverage Prepared from Start Customer Name Called

Supplier Relationship  Location: Close Proximity  Lancaster Avenue  Main Line  Criteria  Fair Trade  Sustainable  Organic  Chosen Suppliers

Quality Management  Total Quality Management  Foundation: Fair trade, organic  Supplier certification  Organization  Lean Ordering System  Customization allows for supplier flexibility  Donating leftovers leaves no holding cost  Queue Management

Quality Control- Inputs  Food Provider Visits  Meet workers  Understand process  Concern for environment  Inspection

Quality Control- Inventory  Labelled with expiration date  Proper Storage  Airtight containers  Refrigerator  Glass display case  Trained Staff  Sanitation  Friendly and helpful

Contribution to TQM  Focus is customer  Involved employees  Use feedback

Our Suppliers  Goal is the least amount of suppliers with the most variety  The Lancaster Farm Fresh Cooperative  Produce, Meat, Dairy, Pantry Items  The Philly Fair Trade Roasters  Coffee, Tea  Main Line Bakery  Muffins, Breads, Cakes

Delivery Logistics  Lancaster Farm Fresh Cooperative  $100 Minimum Order Placed On: ThursdaySaturdayWednesday Delivery Day: MondayWednesdayFriday

Delivery Logistics  Philly Fair Trade Roasters  3 Business Days  Free Shipping on orders > $50  Main Line Bakery  3 Business Days  Free Shipping on orders > $75

The Weekly Order  Thursday: based on supplier capabilities  Shipping cost savings  FIFO policy

Inventory Management Holding Costs Refrigeration Inspection Spoilage CostsPenalty Costs Substitution

Single Period Model  Keeps an eye on spoilage  Seasonal items and varying demand  Review demand on a week-to-week basis makes us more agile

Expected Demand  Weekly Customers  At least 35% college students eat off campus weekly  Assumed market share of 8%  385 Customers/Week Day of WeekMon.Tues.Wed.Thur.Fri.Sat.Sun. Customers

Expected Demand  Product Demand Breakdown  100% customers will purchase a beverage  40% bakery items: morning hours  30% food items: lunch/evening hours Mon.Tues.Wed.Thur.Fri.Sat.Sun. Beverages Baked Goods Food Items

Fixed & Startup Costs  Kitchen Appliances  Storage Equipment  Counter-Top Equipment  Coffee Appliances  Technological Costs  Sound System  Employee Training  Marketing Expenses  Legal & Licensing Expenses  Insurance & Rent

Monthly Variable Costs  Coffee Inventory  Produce Inventory  Bakery Inventory  Supplies  Inspection & Spoilage Costs  Variable Holding Costs  Utilities

Bryn Mawr Brew & Chew Thank You! Questions?