Effective Marketing and Sourcing Techniques Misty Simmering, Physician Recruitment Services Lead - CHRISTUS Health Louisiana Amy Eaton, Training and Development.

Slides:



Advertisements
Similar presentations
What Well Cover In person meetings. Using online social networks. Tasks!
Advertisements

Getting Started Training v © Stephen Bourne 2009 Getting Started with FM Group.
Marketing your Business. Why Market? Get New Patients Improve Focused Product Sales Increase Frequency of Patients returning Improve Capture Rate.
Marketing vs Sales. Without marketing you would not have prospects or leads to follow up with, but yet without a good sales technique and strategy your.
© 2013 NISC. All Rights Reserved This document contains Confidential and/or NISC Proprietary Information CONFIDENTIALITY NOTICE: This image and content.
PERSONAL FINANCIAL MANAGEMENT
BIG IDEAS NEED BIG SPACES Source: Diesel Wall art contest (2008)
Career Networking: Utilizing LinkedIn and Other Social Media Tools Brian White, College Relations Manager, Payless ShoeSource Sara Clayton, Assistant Director,
Welcome to lesson one in the Customer Service module
Exploring Sources of Job Leads
Step 4 SEARCHING Find Jobs, Careers, Calling Member Church Logo Goes Here.
GUERRILLA MARKETING. WHAT IS IT? Guerrilla marketing is an unconventional system of promotion that relies on time, energy and imagination rather than.
 The concept of guerrilla marketing was invented as an unconventional system of promotions (creative ads) that relies on time, energy and imagination.
FINDING A JOB AFTER GRADUATION  Welcome  Job Search 101  Self Assessment  Identifying Potential Employers  Researching An Employer  Preparing Your.
Make them feel Comfortable Greet them with a smile Be nice and friendly Always use their first name Talk about fun new things in life, don’t be pessimistic.
"How to build up a database and launch a successful practice in Aesthetic Medicine". Belinda Orgo.
Thank You Letters.
Networking Career Management Services Present ed by Delicia Lewis.
TELEPHONE INTERVIEWS : Telephone Interviews are very popular in modern fast work culture. Telephone interviews are often conducted by employers in the.
1 Job Search Workshop Inuvialuit Career Centre April 2006.
'How to do better than fair at the job fair ? ' March 13rd 2014 – Alice Gonneau & Marine Moncozet.
Working with Decision- Makers AAP Pediatric Residency Advocacy Training.
© Robert Half International. An Equal Opportunity Employer Landing Your Next Job in a Tough Economy.
Graduate 2014 You’ve worked hard to earn your degree! Do you find yourself asking… Now What?
Preparing Résumés and Application Letters Business Communication, 15e Lehman and DuFrene Business Communication, 15 th edition by Lehman and DuFrene 
Guerrilla Marketing. Guerrilla Marketing is an unconditional system of promotion that relies on time, imagination rather than big marketing budget. Guerrilla.
What’s the Point of a Cover Letter?  Who can tell me what a cover letter is?  How many of you enjoy writing cover letters?  How many of you struggle.
Using LinkedIn to Build Business Presented by: Mandy Boyle SEO Manager.
Intro to Business, 7e © 2009 South-Western, Cengage Learning SLIDE1 CHAPTER Career Opportunities Planning Your Career Applying for.
NETWORKING ESSENTIALS. 2 PRIOR TO NETWORKING… REMINDER: KNOW YOURSELF Skills Skills Interests Interests Personality Personality Values Values.
Please turn off all cellular phones and any digital recording devices THE POWER OF PASSION!
By Golda Smith. Lack of Leads (Quality Targeted Leads) Lack of Money Lack of Marketing Training Lack of Duplication.
Customer Service. Objectives What is the definition of customer service? What are the principles of good customer service? Who are our customers? What.
Marketing and Fundraising The Green Girls, Team /12/15 10: :45.
Think of it like a cake mix - the basic ingredients are always the same. However if you vary the amounts of one of the ingredients, the final outcome.
Slide Number: 1 Produced by Virginia Cox, Ph.D., West Virginia University Edited by Julie Levitt Getting the MOST from Job Fairs! Getting the MOST from.
Incorporating Social Media Into Your Everyday Recruiting Activities It’s about connections not sales! Chicago NPA Meeting August 2010.
Creative Job Search How to Get the Job You Really Want X420 Discussion Session # 19.
1 CHAPTER 6 JOB HUNT: PROCESS. 2 Planning and Organizing Job Search The energy you put into organizing your job search directly affects the speed and.
Chapter 22 Strategies for Career Success. Myths of Sport Careers: Myth 1 Sport management degree is a ticket to success. –Increased number of sport management.
Networking Methods Indiana University Kelley School of Business C. Randall Powell, Ph.D.
Using Social Media to Meet Strategic Goals Tom Wantuck, SR VP Asset Management KHEAA & The Student Loan People Veena Garib, Director of Career Services.
Optimizing Your Candidate Search. Agenda Active vs. Passive Recruitment/Candidates Reasons Candidates Aren’t Responding to Your Job Postings - and How.
11 Creative Ways to Find New Board Members (and Engaging Board Orientations) Alyson Ball BoardsThatExcel.com.
Introduction to Business © Thomson South-Western ChapterChapter Career Planning and Development Career Opportunities Planning Your Career.
Marketing Strategies for Telemedicine. Who Needs Telemedicine? o Patients who cannot find care in their community o Patients with conditions that make.
Guerrilla Marketing What is it ?. Guerrilla Marketing is an advertising strategy that focuses on low-cost unconventional marketing tactics that yield.
Applying for a Job Resume and Interviewing. Items to include when applying for a job…  Resume  References  Portfolio (if appropriate) Items to bring.
Career Readiness Chapter 7 1. In This Chapter You Will: Chapter 7: Career Readiness 2 Learn about how internships, mentoring, part-time work and volunteering.
PROFESSIONALISM AND SOCIAL MEDIA Created by: Bedig Galladian.
What is guerilla marketing?. Guerilla Marketing Guerilla marketing is an unconventional way of performing marketing activities intended to get maximum.
Finding a Summer Job  Summer Employment Programs  Identifying Other Potential Employers  Researching Potential Employers  Making Contact  Career Planning.
Professional Social Networking Career Advising Career Advising Southern Connecticut State University Southern Connecticut State University.
Brought to you by Dani Walker on a shoestring LEAD GENERATION.
CAREER FAIR STRATEGIES How to Make a Career Fair Work for You.
Professional Social Networking
Guerrilla Marketing.
Social Media Marketing: A Strategic Approach, 2e
Career Management Services Florida Institute of Technology
Overcoming Job Loss presents:
Sourcing your next IT Hire
How to work a Job Fair.
Using networks to be more effective
TRACTION WHAT IS TRACTION?
How to Network Jigar Bhakta January 16, 2018.
How to work a Job Fair.
Before the Fair REFINE YOUR RESUME RESEARCH EMPLOYERS
PROBLEM: Recruiting the right physician at the right time is time-consuming and expensive.
Introduction to Recruitment Marketing.
Presentation transcript:

Effective Marketing and Sourcing Techniques Misty Simmering, Physician Recruitment Services Lead - CHRISTUS Health Louisiana Amy Eaton, Training and Development Manager, PracticeMatch

Guerrilla Marketing  What is Guerrilla Marketing?  Guerrilla Marketing and Physician Recruitment  Guerrilla Marketing Techniques  Rule of 3  Technology as a Resource  Conclusion  Q&A

What is Guerrilla Marketing? To create a unique, engaging and thought- provoking concept to generate buzz, and consequently turn viral. - Defined by Jay Conrad Levinson in his book Guerrilla Marketing

What Does That Mean?  Guerrilla Marketing relies on:  Time  Energy  Imagination Rather than a big marketing budget.

As it Applies to Physician Recruitment Guerrilla marketing efforts are highly effective because you are able to:  Target smaller groups (spend less money)  Be personal (build trust and rapport)

Guerrilla Marketing Techniques Rule of 3: A consumer needs exposure to your message 3 different times. 1. (Consider Direct Mail, Personalized Letters, Residency Programs, Career Fairs, Contacts through your state Department of Health and Hospitals, Free Online Job Posting Boards, Referral Marketing Campaigns, etc.)  Send to a targeted list using creative sourcing  Keep your content concise 2.Warm Call  Techniques and Attitude 3.Follow-up  Be thorough and creative

Rule of 3  Warm Calls  Follow-up Send Day 1

Rule of 3: Creative Approaches to Sourcing Hobbies/Interests readily available in the community or shared by a group of physicians

Rule of 3: Creative Approaches to Sourcing Doctor/Spouse Home Town (strong tie)

Rule of 3: Creative Approach to Sourcing Candidate Archive

Rule of 3: Creative Approach to Sourcing Licensed s

Rule of 3: Suggested Format – Keep it Concise 1-2 sentences about opportunity 5-6 bullet items about opportunity 1-2 sentences about facility/hospital Signature including all contact information

Rule of 3: Suggested Format – Keep it Concise

Rule of 3: Creative Approach to Sourcing Hobbies/Interests Doctor/Spouse Home or Family Town Candidate Archive Licensed s

Rule of 3 Warm Calls  Follow-up Send Day 1 View Delivery Report Day 3 Warm Calls Days 4-5 Read, Ties Preference

Rule of 3: Warm Calls Warm Calls – It’s a dirty job but somebody has to do it! Technique Attitude Recognize who Shake the nerves to warm call By sending an first, you’ve turned your “cold call” into a “warm call”.

Rule of 3: Warm Calls Technique Prioritize which candidates to call – reach out to the candidates who:  Read your  Specified they want to live in your area  Have strong ties to the area And create a call list of those candidates.

Rule of 3: Warm Calls Attitude Shake the nerves:  Visualize yourself hitting it off with the candidate  Talk with a smile – they can hear it  Be in a comfortable location or set your place of making calls to be comfortable TO YOU when making calls to physicians and their families  Make it feel like you are talking with family and friends (while being knowledgeable and informative)

Rule of 3: Warm Calls And remember…  Set the next appointment at the time of the 1 st appointment  Each “no” gets you closer to a “yes”  Make just one more call a day

Rule of 3 Warm Calls Follow-up Send Day 1 View Delivery Report Day 3 Warm Calls Days 4-5 Read, Ties Preference Follow-up Days 6-7 (ongoing)

Rule of 3: Follow-up Follow up, follow up, follow up!  Send thank you notes to potential candidates and gatekeepers  Send a personal item (if you know their interests) that shows the physician and his or her family that you know them as “individuals” vs. “just another doctor”  Send company information in a labeled hanging file folder – let them know it’s worth keeping  Promote trust – make a follow up phone call

Technology as a Resource Utilize FREE resources available to you  Social Networking  You Tube  Apps- design is not free, but not terribly expensive if used in the “right” ways  Skype  Webinars

Conclusion  Be creative when contacting physicians  Shake the nerves when warm calling  Be thorough when following up to establish trust  Use all available resources, not just the ones that cost money

Effective Marketing and Sourcing Techniques Q&A