Global Mega Trends 2009 Impact of trends on the detergent industry SDA 2009

NOVOZYMES PRESENTATION22/05/20152 The four major trends

NOVOZYMES PRESENTATION22/05/20153 The effects of recession on the detergent industry 1

NOVOZYMES PRESENTATION22/05/20154 Private label launches rise in Q GLOBAL DATA MORE PRIVATE LABEL PRODUCTS WERE LAUNCHED GLOBALLY IN Q THAN OTHERS QUARTERS. Chart Use: This chart uses the standard Novozymes Chart settings and is a basic PowerPoint chart. Edit: The Columns are set with a colour gradient in Effects. Chart Use: This chart uses the standard Novozymes Chart settings and is a basic PowerPoint chart. Edit: The Columns are set with a colour gradient in Effects. guide 1

NOVOZYMES PRESENTATION22/05/20155 Private label launches rise in Q US DATA MORE PRIVATE LABEL PRODUCTS WERE LAUNCHED ESPECIALLY IN THE US IN Q THAN OTHERS QUARTERS. Chart Use: This chart uses the standard Novozymes Chart settings and is a basic PowerPoint chart. Edit: The Columns are set with a colour gradient in Effects. Chart Use: This chart uses the standard Novozymes Chart settings and is a basic PowerPoint chart. Edit: The Columns are set with a colour gradient in Effects. guide 1

NOVOZYMES PRESENTATION22/05/20156 Getter higher performance at no extra cost Chart Use: This chart uses the standard Novozymes Chart settings and is a basic PowerPoint chart. Edit: The Columns are set with a colour gradient in Effects. Chart Use: This chart uses the standard Novozymes Chart settings and is a basic PowerPoint chart. Edit: The Columns are set with a colour gradient in Effects. guide 1 Replace surfactants and builders with a customized multi-enzyme solution to Reduce or stabilize formulation costs Increase performance at no extra cost Get more consumer claims at no extra cost

NOVOZYMES PRESENTATION22/05/20157 Effects of fluctuating raw material prices on the detergent industry RESULTS OF VOLATILITY INCREASED NEED TO STABILIZE FORMULATION COSTS NEED TO DECOUPLE FROM OIL-BASED RAW MATERIALS Chart Use: This chart uses the standard Novozymes Chart settings and is a basic PowerPoint chart. Edit: The Columns are set with a colour gradient in Effects. Chart Use: This chart uses the standard Novozymes Chart settings and is a basic PowerPoint chart. Edit: The Columns are set with a colour gradient in Effects. guide 2

NOVOZYMES PRESENTATION22/05/20158 Decouple from volatility Chart Use: This chart uses the standard Novozymes Chart settings and is a basic PowerPoint chart. Edit: The Columns are set with a colour gradient in Effects. Chart Use: This chart uses the standard Novozymes Chart settings and is a basic PowerPoint chart. Edit: The Columns are set with a colour gradient in Effects. guide 2 Surfactants and builders are the biggest chunk of the detergent raw material cost pie Surfactant and builders are experiencing volatile pricing Stabilize costs by replacing surfactants and builders with price-stable multi-enzyme solutions

NOVOZYMES PRESENTATION22/05/20159 The sustainability push Chart Use: This chart uses the standard Novozymes Chart settings and is a basic PowerPoint chart. Edit: The Columns are set with a colour gradient in Effects. Chart Use: This chart uses the standard Novozymes Chart settings and is a basic PowerPoint chart. Edit: The Columns are set with a colour gradient in Effects. guide 3 Retailers demand compaction Consumers want high performance, low price NGOs want more LCA studies Regulatory bodies want no chemicals Governments want less environmental impact Consumers want greener cleaning

NOVOZYMES PRESENTATION22/05/ Both EU and US want chemicals out Chart Use: This chart uses the standard Novozymes Chart settings and is a basic PowerPoint chart. Edit: The Columns are set with a colour gradient in Effects. Chart Use: This chart uses the standard Novozymes Chart settings and is a basic PowerPoint chart. Edit: The Columns are set with a colour gradient in Effects. guide 3 REACH calls for less chemicals in our products GHS asks for more extensive labeling Eco labels are getting stricter criteria The phosphate is nearly there in all of EU and US Boric acid limitation is already in place

NOVOZYMES PRESENTATION22/05/ Increased transparency of product information Consumers will find whatever information they need More impact from consumer organizations and NGOs on detergents as consumers look for independent sources of information Consumers will buy honest products that live up to their strict requirements Consumers know what quality means Chart Use: This chart uses the standard Novozymes Chart settings and is a basic PowerPoint chart. Edit: The Columns are set with a colour gradient in Effects. Chart Use: This chart uses the standard Novozymes Chart settings and is a basic PowerPoint chart. Edit: The Columns are set with a colour gradient in Effects. guide 4 Larger consumer and retailer awareness on quality means Brands can no longer hide behind their name Existence of ’value products’ depends on their ability to match performance of branded products

NOVOZYMES PRESENTATION22/05/ More performance, reasonable costs Chart Use: This chart uses the standard Novozymes Chart settings and is a basic PowerPoint chart. Edit: The Columns are set with a colour gradient in Effects. Chart Use: This chart uses the standard Novozymes Chart settings and is a basic PowerPoint chart. Edit: The Columns are set with a colour gradient in Effects. guide 3 Replace traditional ingredients with customized enzyme solutions to reduce formulation costs Increase performance without increasing formulation costs Give your customers the cleaning they want, at the price they can afford

NOVOZYMES PRESENTATION22/05/ Learn more about Novozymes’ bioinnovation at Slide Divider Use: Drawing attention to the different chapters or themes in the presentation Edit: Change the photo by marking the background plane (largest object) in the grouped object: > Click on Format AutoShape > Under Fill – Colour, choose Fill Effects > Go to Picture tab and click on Select Picture tab > Choose picture > Click OK Slide Divider Use: Drawing attention to the different chapters or themes in the presentation Edit: Change the photo by marking the background plane (largest object) in the grouped object: > Click on Format AutoShape > Under Fill – Colour, choose Fill Effects > Go to Picture tab and click on Select Picture tab > Choose picture > Click OK guide