Marketing on the Internet. Internet n Connection of tens of thousands of interconnected computer networks that include 1.7 host computers n Internet 2:

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Presentation transcript:

Marketing on the Internet

Internet n Connection of tens of thousands of interconnected computer networks that include 1.7 host computers n Internet 2: The new internet system that links government supercomputers to selected universities. 1,000 times faster.

Qualities of the Internet n Interactive n Information on demand n Customizable content n Compresses time n Compresses space n Decouples sender from receiver

Financial Institutions n Breaking down the marble walls n Online investing n Virtual portfolio

n Accounts for 10% of all e- commerce n Lessons for online retailers –Give away a lot of samples –Promote your business everywhere –Aim at international markets from the beginning Sex

Travel n Airlines can eliminate the middleman n Elimination of Tourism programs at Universities n Consumers can search for best prices n Ticketless travel

Retailing n Consumers can shop at times and days of their choice n Shop in their underwear n Still less than 10% of sales

Music n Listen before you buy n Online searching n Record companies forced to change (napster) n New Technology (MP3) n Real Player, Real Juke Box

Books n Excellent research tool n Convenient n Colleges use online searches to order books n Soon to reach 10% of sales

Cars n Consumers can shop price n Excellent research tool n Ability to customize car n Still sold through dealerships

Advertising & Marketing n Completely customizable n Banner advertising n Pop-Ups n Introduction of free ISPs n Hits