1 Men who read newsbrands online are keen footballers Source: GB TGI Clickstream Q1 2014 25% more likely to play football regularly.

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Presentation transcript:

1 Men who read newsbrands online are keen footballers Source: GB TGI Clickstream Q % more likely to play football regularly

2 Newsbrands reach 9 million people interested in football every day Source: NRS PADD April 13 – March 14 + comScore March 2014

23% more likely to have visited South America in the past year Newsbrand readers are well-travelled Source: GB TGI Clickstream Q1 2014

Newsbrand followers are more active Twitter users Source: You Gov January 2014 Base: All Twitter Users (1266): Which, if any, of the following do you regularly do?

5 Multi-platform readership creates greater engagement Source: MTM 2014, Truly Madly Deeply Print onlyPrint and onlineOnline only Multi-platform strength