MAXIMISE COVERAGE, AMPLIFY TELEVISION & ONLINE CAMPAIGNS March 2015.

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Presentation transcript:

MAXIMISE COVERAGE, AMPLIFY TELEVISION & ONLINE CAMPAIGNS March 2015

OUT-OF-HOME IMPROVES CAMPAIGN REACH Maximise your campaign coverage by including Out-of-Home Source: NSW Household Travel Survey Out-of-Home reaches the light, medium & heavy consumers of other media better than any other media. 9 out of 10 people leave home daily

OUT-OF-HOME & TELEVISION PLAY COMPLEMENTARY ROLES Use Out-of-Home to amplify your TV campaign to light TV viewers Source: Day in the Life Study, Research Now Indexed to the average response % across all media usage categories for each media type AwarenessEducationSeek MoreDesireTrialTransactionRecommendationShareLoyalty OOH TV

OUT-OF-HOME IS STRONG WHERE ONLINE IS NOT Include Out-of-Home to increase awareness, desire and action for your Online campaigns Source: Day in the Life Study, Research Now Indexed to the average response % across all media usage categories for each media type AwarenessEducationSeek MoreDesireTrialTransactionRecommendationShareLoyalty OnlineOOH