When people write for others to read, they become guides for others. They show readers new places and help readers see places where they’ve been with new eyes.

So, I looked up the popular "got milk?" ads that I see in magazines all the time. The one below is one with the celebrity Hayden Panettiere... Sure enough, all of the persuasive concepts were found in the ad.

is "credibility...most professionals and leaders are assumed to be competent and trustworthy until they have acted otherwise." credible. “If this fabulous person drinks milk, then it must be a good thing for me." Ethos is "credibility...most professionals and leaders are assumed to be competent and trustworthy until they have acted otherwise." Since Hayden Panettiere is a celebrity, then it makes the advertisement credible. People think, “If this fabulous person drinks milk, then it must be a good thing for me." Right away, people are going to look at the ad and know think that it is something significant or reliable or trustworthy.

"the emotion of the message. Drawing upon the emotional premises of certain words that construct a very moving message." Pathos could be found in different ways. The emotion in her face is very strong and confident, which kind of sets the mood for the ad. The first line of the text says, "You don't have to be a hero to feel invincible." we can explain pathos as "the emotion of the message. Drawing upon the emotional premises of certain words that construct a very moving message." Using certain words like hero and invincible gives the ad a strong, heroic emotional feel.

"The logical message. It appeals to facts, figures, and experts." Logos is explained as "The logical message. It appeals to facts, figures, and experts.".” This statement gives the ad a sense of professional/expert advice. The ad says that "Some studies suggest teens who choose to drink milk tend to be thinner.” This statement gives the ad a sense of professional/expert advice.

Cuz it’s logical to understand logic. Right? 1. Logic requires listening 2. Teenagers in Ms Levine’s 10 th grade class have ears 3. Therefore, the teenagers in Ms. Levine’s 10 th grade class are logical. Does that make sense?

Any Questions?

Ethos convincing Persuasive Essay ever. Using Logic, Logos, Ethos, Pathos, Propositions and Arguments, create the most convincing Persuasive Essay ever.

1. Hook or Attention Grabber: a quote, fact, or question -- Must be related to your topic. 2. Thesis statement: Simply and clearly state your position on the issue. 3. (Hint: Put the Pro/Con side of your argument in this statement) 4. Explanation of the Thesis statement – without “giving it away” – clarify your point of view. 5. Three arguments: Choose three arguments you can use to convince your reader of your position. Briefly state these arguments here.

1. List your first argument  (the compelling and effective argument)  (most thought provoking argument)  (most swaying or convincing argument) 2. Explain it – give details about your point of view 3. Use a quote, statistic or fact 4. Explain #3 and how it relates to your argument. 5. Conclude your paragraph or transition to the next paragraph

1. Summarize—restate your thesis statement and three arguments in different words 2. Make a closing statement. Tie your closing statement back to your opening hook. 3. (Hint: REWORD your thesis, don’t just cut and paste) 4. Button (tie it all together)