DATA GOVERNANCE USING INFORMATICA MDM Hemang Desai

W HY G OVERNANCE ? M OUNTING P RESSURES R EQUIRE C HANGE Business analysts can spend as much as 15% of their time responding to business term definition requests

What is Data Governance A set of processes that ensures that important data assets are formally managed throughout the enterprise. Ensures that data can be trusted and that people can be made accountable for any adverse event that happens because of low data quality. It is about putting people in charge of fixing and preventing issues with data so that the enterprise can become more efficient. Describes an evolutionary process for a company, altering the company’s way of thinking and setting up the processes to handle information so that it may be utilized by the entire organization.

What is the Return on Data? Return on data = Value of Data Cost of Data

Levels of Data Governance Maturity Determining an organization’s current level of data governance maturity is a necessary first step in developing a customized plan that is both relevant and executable. Softpath draws on the Capability Maturity Model Integration (CMMI) process improvement approach to define six broad stages of maturity. Four characteristics define the maturity level of an organization: 1. Leadership : From bottom-up grassroots efforts in Stage 1 to top-down executive-level leadership in Stage 5 2. Scope : From an ad hoc, siloed focus in Stage 1 to a self-sustaining core business function in Stage 5 3. Measurement/Metrics : From tactical technology metrics in Stage 1 to enterprise-wide, total impact to the business in Stage 5 4. Data Governance Management : From ad hoc exception-based management of the data governance effort itself in Stage 1 to management as a self-sustaining business function in Stage 5

Enable Proactive Master Data Governance with Informatica MDM Implement a Collaborative Approach to Data Governance The data governance capability of Informatica MDM technology enables master data solutions that are effective for every stakeholder in the data governance equation: business users, data stewards, and IT managers. Informatica MDM features a Web-based, intuitive, and easy-to-use interface that gives users the ability to create, consume, manage, and monitor master data more effectively than ever before. Informatica MDM’s native workflow capability enables business users to collaboratively create data directly within the MDM product interface and govern the approval process. It also enables business users to immediately consume reliable data directly to perform their jobs. Informatica MDM has a powerful task-oriented user interface that improves data steward productivity by simplifying the daily management of repetitive tasks and enabling close monitoring of data quality. IT can rapidly deploy and configure Informatica MDM for immediate use by the business community and then continue to adapt it to ever-changing business requirements.

Enable Proactive Master Data Governance with Informatica MDM Increase Business Adoption of Master Data By increasing business adoption of master data solutions, Informatica MDM delivers immediate efficiencies within business functions. It improves the productivity of the business by helping it find accurate information faster, and it also enables more effective compliance initiatives by providing a complete and consistent view of the data, its history, and its lineage. Organizations can reduce the cost of maintaining data quality with Informatica MDM because it enables proactive data management by data stewards. In addition, Informatica MDM benefits decision makers in the IT department because it eliminates the cost and risk of developing and maintaining its own user interface while enabling IT to increase its responsiveness to new business needs.

Informatica MDM Data Governance Capabilities: The data governance features and functions of Informatica MDM benefits all stakeholders in the data management chain by enabling: Business users to easily create and consume master data Data stewards to effectively manage and monitor master data IT to quickly deploy and flexibly configure Informatica MDM for immediate business use

Business Users Easily Create Master Data Using Informatica MDM for data governance, users can: Create and maintain high-quality master data Proactively validate, augment, and enrich data Work collaboratively across lines of business

Business Users Easily Create Master Data (contd.) Create and maintain high-quality master data Because CRM and ERP applications cannot guarantee the completeness of master data at its creation or ensure that data duplication can be avoided, advanced data governance policies require decoupling the creation of master data from these applications and creating them directly on the master data system. Informatica MDM ensures that only the highest quality data can be created and stored. Important data fields can be marked as required, and Informatica MDM forces users to provide data for those fields deemed essential. Before any data can be saved, it is validated for correctness and completeness, and any errors are displayed. Proactively validate, augment, and enrich data Any incorrectly created or incomplete data can be automatically corrected or enriched. Informatica MDM accomplishes this by using existing data quality tools, such as Informatica Data Quality to correct the data, or by using data quality or enrichment services from external data providers such as D&B and Acxiom. Before the data is saved, Informatica MDM will automatically search for potential duplicates, display them side by side with the newly created data, and highlight any differences. Users are then given the option to use existing data or proceed with the newly created data. Work collaboratively across lines of business If the user lacks the authority to publish data for downstream consumption, it can be sent to other individuals or groups of individuals for approval. These approval processes can be customized according to the type of business data. For instance, customer data can be sent to one or more individuals in the sales or marketing organization to be approved, while product data can be sent to an employee in the R&D organization.

Business Users Easily Consume Master Data Using Informatica MDM for data governance, business users can: Search all master data from a central location Search information securely View master data details, hierarchies, and relationships Embed Informatica MDM user interface components into business applications or embed components from other applications into Informatica MDM Gain a unified view of master data and all related transactions

Business Users Easily Consume Master Data (contd) Search all master data from a central location MDM’s data governance user interface provides a single secured location to search, browse, and view details of master data. Users can quickly search for data with the basic search utility or use the extended search capabilities to broaden the search results. Search information securely Informatica MDM furnishes the strongest security so that only authorized users are able to search and see the right data. Both search queries as well as results are constrained by the user’s role. For example, a human resources manager can search for and see employee Social Security numbers, which may not be available to a line-of-business manager.

Business Users Easily Consume Master Data (contd) View master data details, hierarchies, and relationships Informatica MDM enables users to view and manage relationships among master data. It enables users to view these relationships in ways that best suit their needs.

Business Users Easily Consume Master Data (contd) Embed components from Informatica MDM into business applications or embed components from other applications into Informatica MDM For those users who would like to consume master data within their applications, Informatica MDM can allow for consumption of the reliable master data from the system directly within those applications. For example, when users search for an account, such as ACM in Salesforce, they can view the related hierarchy from Informatica MDM containing the parent company, ACM Holdings, along with all its subsidiaries, ACM Appliances and Western ACM Turbines, within the Accounts view of Salesforce. In addition, Informatica MDM can embed components from other applications. Now users do not have to switch to different applications to complete their task at hand. For example, a child tab for a customer, adjacent to the tabs displaying the customer’s address and contact details, can be configured to display a view from Yahoo! Finance depicting the customer’s key financial statistics, such as market cap or P/E ratio. Gain a unified view of master data and all related transactions Using powerful data federation capabilities, Informatica MDM provides a unified view of master data along with all its relevant transactional data, which resides in the CRM or ERP applications. Because Informatica MDM maintains cross-reference links between the master data and the applications, it can relate the master data to the transactional data in these applications. So, a customer service representative can view all the payments (transactional data) the customer made (master data).

Help Data Stewards Effectively Manage Master Data Effectively Manage Master Data Informatica MDM features an intuitive data governance user interface that simplifies data management and makes it easy to build on the advanced functionality of Informatica MDM. Using Informatica MDM for data governance, data stewards can: Quickly resolve potential matches Merge duplicates Manage hierarchies Using Informatica MDM for data governance, data steward supervisors can: Approve and manage updates to master data Use tasks to streamline data management

Help Data Stewards Effectively Monitor Master Data Effectively Monitor Master Data As data is created, consumed, and managed by the business users and data stewards within Informatica MDM, these business constituents need to constantly monitor the data within the system for various reasons. As such, the business users want to monitor the data for compliance reasons. Using Informatica MDM for data governance, data stewards and their supervisors can: Track master data lineage and history Track hierarchy changes and history Audit master data for compliance Monitor data quality and productivity

Help IT Flexibly Deploy and Configure Informatica MDM for Business Use Recognizing the different requirements within an organization, Informatica provides the flexibility to deploy Informatica MDM for data governance as is, extend it to include information from other applications, or integrate it as part of the applications themselves. As is: IT can rapidly deploy Informatica MDM for data governance and quickly configure a host of out-of-the-box functionalities for immediate use by business users and data stewards. Easy configuration: Informatica MDM provides a configuration tool to configure the different functions within Informatica MDM for data governance. This tool makes it easy to create separate subject areas to manage different types of data such as customer or product data. The detailed view for a subject area can be further divided into parent and multiple child tabs. It is also easy to configure the dashboard, localization options, and security privileges for different users. The dashboard can be configured to display the appropriate task information and the relevant charts. The security privileges can be configured by user roles such as business analyst or data steward. Extend: Often, business users will need access to other applications to complete their tasks. Rather than forcing users to access other applications separately to complete the data entry, Informatica MDM allows IT to configure a view of say Hoovers to be displayed within the “create” window as a child tab. MDM also can be configured to invoke functions within other applications in real time such as D&B Integrate: For those users who prefer to use business applications to create or access the master data, Informatica MDM enables IT to embed visual data governance components directly within those applications. For example, a customer hierarchy can be displayed within Salesforce’s Accounts view.

Summary There are three key components to successful data governance: people, process and technology. With strong out-of-the-box functionality, multiple deployment options and an easy-to-use and configure interface, Informatica MDM has been successfully adopted by Fortune 500 companies to support their enterprise data governance processes. The data governance capabilities in Informatica MDM empower business users to easily create and consume master data, data stewards to effectively manage and monitor master data, and IT to flexibly deploy and configure the technology for business use.

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