CERL Promotion Working Group Update for Coordinating Committee meeting, Vienna 2015

Background Working Group comprises: Adrian Edwards (chair), Marian Lefferts, Ingeborg Versprile, Cristina Dondi, Kimberley Hart, and Timo Schleier Relates primarily to the prioritization of work undertaken by the CERL staff and the website team at Göttingen. Specifically aims for the medium term are: the creation of professional design templates for all CERL printed and electronic publicity materials; the production of an updated series of printed publicity leaflets; the development of new content, navigation and design in the CERL website at the formulation and implementation of a policy for the use of the tools listed above, to ensure effective dissemination to CERL members and the wider communities

Workplan Oct 2014-Mar 2015 At Oslo meeting, agreed a programme of work for the period October March 2015: Leaflets Complete the drafting, design, and production of a new leaflet on ‘Provenance’, working with Marieke (Provenance Working Group). (This completes the set of new style CERL leaflets.) Website Begin the re-design the homepage of the CERL website. Mock-up created and shared with the CERL Board.

Workplan Oct 2014-Mar 2015 (continued) CERL on the World Wide Web Explore whether there is anything we can do to ensure that CERL results always rank highly in Google search results. (We need member libraries to provide links on their own websites to the CERL homepage, and for individuals who use Google+ to mark CERL as a trusted site.) Welcoming new members Review what new members currently receive when they join CERL. Invite new members to write about themselves for the CERL Newsletter.

Workplan Oct 2014-Mar 2015 (continued) CERL Newsletter Complete and publish a Newsletter to schedule in December CERL Jubilee 2016 Continue planning a jubilee book and suite of pages on the CERL website (to include a timeline and video interviews with key people from CERL’s past). Promotional events Explore the possibility of a CERL reception in London in June 2015 to coincide with the annual LIBER Conference.

Next steps (Mar-Oct 2015) Seek new members for the Promotion Working Group; volunteers sought (although we do have our sights on a couple of people who we will approach) From March 2015, a formal ACTION PLAN will take the place of the informal workplan. Over to Ingeborg to present the first ACTION PLAN for March to October 2015…

Action plan: goals Increase visibility of CERL in Europe Intensify communication with members Succession planning, rejuvenation of CERL’s membership Increase website traffic

Action Plan Mar 2015-Oct 2015 Increase visibility of CERL in Europe Convince CERL members to act as ambassadors Present CERL at targeted events, and at targeted organisations Organise event for CERL members and potential members (London, June 2015)

Action Plan Mar 2015-Oct 2015 Intensify communication with members Review/rewrite key webpages refering to membership Increase the outreach and raise the profile of CERL events using using timeline, CERL’s mailing list and social media Increase the visibility of CERL’s activities by inviting new members and ambassadors to distribute CERL’s leaflets CERL Newsletter (due June/July 2015): theme: image recognition; also introducing new members

Action Plan Mar 2015-Oct 2015 Succession planning, rejuvenation of CERL’s membership Aim to attract a different audience via CERL’s event in London for (potential) members, explicitly invite attendees to bring their new professionals (trainees, early-career staff). Being active on social media, to reach complementary audiences Redesign and refreshment of CERL’s leaflets (done) as well as monitor their lifespan

Action Plan Mar 2015-Oct 2015 Increase website traffic Ask member libraries to provide links on their own websites to the CERL homepage, Recommend individuals who use Google+ to mark CERL as a trusted site, Refresh the website’s home page, make it more visual, Present CERL’s events in a timeline: making it easier for the user to identify and plan relevant events.

Visitors CERL website

Upcoming events DateEvent 16 AprilCERL Directors meeting, Oxford 8 MayFirst CERL Security Network Conference, Rome (23 JuneCERL Reception) 24 JuneSeminar on the state of the art in image recognition, LIBER Forum for Digital Cultural Heritage, London 26 OctoberCC meeting in Antwerp 27 OctoberCERL Seminar on 'Library History: why, what and how?' 28 October AMCERL AGM in Antwerp 28 October PMDirectors' Meeting CERL Dissemination Schedule

Thank you