Marketing 360°

Marketing Focus 360° Marketing Plan Online Sampling Media Professionals Affiliation Events with parents P.R. P.O.P Post Sale Service

Marketing Focus Online: -Bebepigeon, -Facebook, -Consejero de Lactancia, - you tube, -Specialized Web sites -Renewed bebepigeon.com site! -Work on google SE to promote the site -Consejerodelactancia.com site in spanish! -Work on google SE to promote the site -Facebook activity en Mexico, Panama, Ecuador, Peru, Costa Rica -Incorporate new countries and centralize posts (mix centralized and local)

Marketing Focus Online: -Bebepigeon, -Facebook, -Consejero de Lactancia, - you tube, -Specialized Web sites -Make a database with parenting web sites per country: make advertise and promotion for pigeon brand -make pigeon channel in you tube linked to bebepigeon.com, content: DVD by chapters or topics, breastfeeding, etc… -Make comercials of main products. 2minute videos to promote and explain in detail the use and features of each product

Marketing Focus Sampling: Pigeon envelope containing A&P material as below: All A&P material has been updated with new B.I. Work on leaflet about use of nipples. Product list check for first mom. - Deliver in Maternities, lectures and POP

Marketing Focus Sampling: -New Pigeon DVD production is ready!! 150 minutes a valuable info for parents in great production! We need to copy in Chine: ready in CFZ Beg. January Pigeon DVD will be available for seeing on-line in youtube channel and bebepigeon.com Restrict DVD only to Pigeon club members?

Marketing Focus Sampling: Mini Catalog with “other pigeon products” to be inserted in product boxes: breastpads, breastpumps, peristaltic plus bottles, sets, sterilizer.

Marketing Focus Sampling: New FIT-Slim sample: Present to customer both alternatives of pads, making easier to compare and present us as experts in breast pads.

Marketing Focus Traditional Media: Baby Magazines: Make templates of ads with approved brand image and message so distributors can use them easily. - Q To pigeon: Can we make any reference to peristaltic plus? Corporate Phrase and logo New Brand Image and commitment to Breastfeeding Reference to pigeon history, research, Quality control, etc… Product Features Commitment to Breast Feeding and parents education

Marketing Focus Traditional Media: TV & Radio: In countries where available, Participate in specific baby programs and explain about pigeon and product features in detail

Marketing Focus Point of Purchase (POP): Planogram: New B.I. All of the boxes we assemble in Panama have already new BI and 4 category division and over 90% of all the products (imported assembled) have new BI.

Marketing Focus Point of Purchase (POP): Planogram, Elaborate different type of planogram for different kind of retails: A,B,C. Define especific planogram for each store, print and save.

Marketing Focus Point of Purchase (POP): Tablet idea, Improve communication with customer. Customer can see catalog, videos in details of products, videos of pigeon DVD, subscribe to pigeon club Install a tablet in the exhibit (has to be well fixed to avoid being stolen)

Marketing Focus Point of Purchase (POP): Constant Training of sales personnel (distributor and retail), Constant Repetition is the only way to make sales personnel understand and learn pigeon features. 【製品について】 アンチコリック？ 逆流防止機能？

Marketing Focus Point of Purchase (POP): Sales KIT, Sales Kit should contain: -Introduction to pigeon company -Product catalog with details, bar code and prices -Planograms -A&P material and activities Should have a printed version and a electronic version for tablet

Marketing Focus Events with Parents: Baby Expos, Expos are good opportunities to talk to parents about pigeon, deliver samples and A&P material directly and expose the brand.

Marketing Focus Events with Parents: Pigeon Tour (Lectures), Make bigger events (maybe inviting only pigeon club members), have more define and elaborate activities, more infrastructure, give prices, etc…

Marketing Focus P.R. Activities: Peristaltic PLUS Actividad de Relaciones Públicas: Dar a conocer a la comunidad la investigación de pigeon sobre los 3 factores clave y el lanzamiento del peristaltic PLUS.

Marketing Focus P.R. Activities: Communicate new products, research of pigeon, events like winner of casting, launch of new DVD, etc…

Marketing Focus Afilliation: Pigeon CLUB Services: -Receive pigeon welcome kit with DVD -Pigeon Casting -Manage a pediatric agenda -Participate in Lectures (pigeon tour) -Pigeon Newsletter -Special offers and discounts

Marketing Focus Professionals: Communication with doctors and nurses Dr Kit: - Briefcase with “medical products” - Ipad with “Pediatric DVD” (under production), and product catalog and features. Peristaltic plus research.

Marketing Focus Professionals: Communication with doctors and nurses Pediatric Congresses: - Participate with a stand to explain about pigeon and pigeon medical products. Underline the fact that pigeon is n°1 brand in japan hospitals.

Marketing Focus Professionals: Communication with doctors and nurses Lectures to Nurses: - Invite Nurses that take care of babies in hospitals or houses and give them a lecture by a Pediatrician of different topics like how to prevent accidents, breastfeeding, etc… and talk about pigeon products.

Marketing Focus Professionals: Communication with doctors and nurses Breast Feeding Advisor: - Leaflet and stand to leave in Dr´s office so they can recomend parents the site where parents can find every answer about breastfeeding.