V1.0 Copyright 2014 | LAT Multilingual | All Rights Reserved Prepared by: Lesley Ning April 2015.

Slides:

Advertisements

Similar presentations

PEER SUPPORT GUIDANCE COMMUNICATION RECRUITMENT STUDENT PROFESSIONAL DEVELOPMENT RESEARCH.

Advertisements

Delivering effective campaigns through social media.

By Lee Betancourt Director of Communications and Public Relations Jane Myers Public Relations, Communications and Social Media Coordinator Social Media.

Welcome! Presenter: Sam Foster. Major Topics To Be Covered In This Presentation Content Management System Amazon and eBay Integration Shopping Networks.

Developing a Social Media Strategy Ashley Schaffer Ebe Randeree For Your Organization.

Social Media Presented by Melissa Korn – MS Society of Canada Rochelle ten Haaf – Ovarian Cancer Canada Tom Forgacs - LinkedIn.

Internet Marketing Company lets our finger walk for bring you on top..

Small Business & Web Technology Going Social. Agenda What is Social Network? Why Social Network Matter? Trends in Social Networking – Facebook – Twitter.

SOCIAL MEDIA. TODAY Business Today Social Media Importance What is Social Media Social Media Platforms Facebook & Twitter Accounts.

Social Media Marketing How to make it successful?.

Marketing Communications in Digital Environment….

+ Beginning Blogging by Six Sisters’ Stuff. + Just start! What do you want to blog about? What are you an expert in? What makes you unique? What are you.

+ Social Media proposal Presented by- Social Club Media 18 th July.

SEO for Trends to stay on Top Of. The Internet is a huge factor in how marketing is performed today, and keeping up with the latest SEO trends.

Social Media Marketing for your Small Business. phone: website:

Adriana Iordan Web Marketing Manager / Avangate Social Networking Media How the software authors should use it?

Online Advertising with Adwords and Facebook Dan Belhassen greatBIGnews.com Modern Earth Inc.

Social Media Chat Best practices for engaging congregational audiences through social media.

1 Chapter 22: Social Media and Marketing Copyright Cengage Learning 2013 All Rights Reserved Introduction to Designed & Prepared by Laura Rush B-books,

Social networking FACEBOOK AND TWITTER. Then In the beginning of Facebook, there were very few features. There were no status updates, messages, photo.

Screencap – Hong Kong AAStocks (Traditional Chinese)– Homepage – Rectangle.

How to Expand Your School’s Online Reach using Facebook, Blogs and Twitter.

New Media Presentation by Erin Vince. Basic Uses of New Media  Keep connections  Stay Informed  Market and Branding  Free advertising  Create a Following.

Presented by Karen Porter UM School of Business Administration & ImpactOnlineMarketing.com Intro to Social Media Marketing.

Web 2.0 for Businesses How You Can Use Social Media to Bring in Money & Promote Your Brand Kimberly L. Sanberg Director of Online Strategy, Ignitus presentation.

The market is more crowded than ever. Worse, people are more distracted than ever. To succeed, you need a platform. Source: Michael Hyatt.

Marketing Your Business Through Social Media. FSC Interactive Online and Interactive Marketing Agency located in New Orleans, La. Specialize in Social.

Getting There from Here: A Model to Develop Social Media and Digital Strategies to Increase Alumni Engagement with Your Alumni Website David Regan White.

TAG-Org Websites 1. Why Websites ? Branding: Since it's our website, we can set the design and build the awareness of our brand. To create our own Online.

Tourism & Transport Forum Tuesday 3 rd May, 2011 Rohan Lund.

More popular than Arab newspapers.  Do you use social networking sites like Facebook?  Which is the best social networking site?  What do you use these.

Media Relations in a Social Media World By Julie DeBardelaben Deputy Director of Public Affairs CAP National Headquarters.

Empowered with editorial content from media partners, News Channel 11 and the Bristol Herald Courier, TriCities.com delivers accurate local.

SOCIAL COMMUNITIES Chapter 5 Copyright © 2013 Pearson Education, Inc. publishing as Prentice Hall 1-5.

Social Media is: ? Social Media: are media designed to be disseminated through social interaction, created using highly accessible and scalable publishing.

Winning the China market through Social Media May, 2012.

What is YouTube? - Why YouTube? - 8 Tips for Optimizing YouTube for SEO - How to Post to YouTube - Anatomy of a YouTube Upload Page - Video Content.

Copyright ©: SAMSUNG & Samsung Hope for Youth. All rights reserved Tutorials The internet: Blogging Suitable for: Advanced.

Join the Conversation: Active Listening on Social Media By Lauren Cleland New Media Specialist, Explore Georgia #TeamGaSocial.

Presented by Karen Porter UM School of Business Administration & ImpactOnlineMarketing.com Social Media – The Nuts & Bolts ImpactOnlineMarketing.com.

Social Media Getting Social in a Digital World. (And, why it matters to your business!)

Online Advertising Proposal. Empowered with editorial content from media partners, News Channel 11 and the Bristol Herald Courier, TriCities.com delivers.

Social Networking Problem by: Pattamon Aksharanugraha Section1 ITCS486 Multimedia Data Technologies China'sChina's.

Social Media 101 An Overview of Social Media Basics.

Household name – facebook BIGGEST social networking website Used by 200 million people worldwide every day facebooking has become a common internet activity.

Online Presence of JAAGO Foundation. Social Media for JAAGO A huge number of people are connected through social media, which is interactive and social.

OCLC Online Computer Library Center 1 Social Media and Advocacy.

Presented by Karen Porter UM School of Business Administration & ImpactOnlineMarketing.com Grow Your Business with Social Media - Without Losing Your Mind!

Social Media Platforms. Twitter Twitter Activity.

Public Relations & Social Media

Riverside Nashville Department of Communications Ministry Area Workshop – Marketing Communications SOCIAL MEDIA.

HOW TO DOMINATE TWITTER Communicating with 140 Characters..

System for Increasing Net Profits Without Increasing Marketing Budgets  2009 NetProfitQuest Pte Ltd. All rights reserved. How to get your business noticed.

Strategies for Social Media Marketing. SOCIAL MEDIA & YOUR AUDIENCE Find and engage with current and potential customers online! Social is now the top.

Tips & Tricks for Taking Social Media to the Next Level.

AOHT Principles of Hospitality and Tourism Unit 5, Lesson 13 Introduction to Internet Marketing Copyright © 2007–2014 National Academy Foundation. All.

How Social Media Changed The World Of Event Planning By Olivia Burke.

© 2014 Deluxe Enterprise Operations, Inc. All rights reserved. Proprietary and Confidential. How to Own the First Page of Google for Your Brand …and dominate.

Introduction Before the internet became an integral part of our lives, advertising a business was done mainly on outdoor billboards, posters, tv ads and.

WHY SOCIAL MEDIA IS ESSENTIAL FOR TOWNS & CITIES By Beth Ward Tippey Marketing & Events Ltd.

Public Relations & Social Media. Public Relations What is.

Quality SEO Content Writer

UL1 - SOCIAL MEDIA Andrew Thorp, Media Relations

Online Tool Screen shots

Social Media Marketing as One of the Main Methods of Digital Marketing

Advertising, Branding, and social media

DSCR Group Content  Introduction  Social Media platforms  Social Media Marketing through Facebook  Social Media Marketing.

Advertising, Branding, and social media

Communications 101: tips and tools

Social Media Audit.

Presentation transcript:

V1.0 Copyright 2014 | LAT Multilingual | All Rights Reserved Prepared by: Lesley Ning April 2015

Page 2 of 15 Copyright 2015 | LAT Multilingual | All Rights Reserved  Current Chinese social media landscape  Most popular platforms and their features  The revolution of SNS platforms  Key trends in 2015  Implications and recommendations

Page 3 of 15 Copyright 2015 | LAT Multilingual | All Rights Reserved  The following is a summary analysis of the latest resources currently available online.

Page 4 of 15 Copyright 2015 | LAT Multilingual | All Rights Reserved Chinese Social Media Landscape The Chinese Social media ecosystem is fragmented and complicated.

Page 5 of 15 Copyright 2015 | LAT Multilingual | All Rights Reserved Popular Chinese Social Media Sites Source: Imagination / China Social Media Brief / April 2014

Page 6 of 15 Copyright 2015 | LAT Multilingual | All Rights Reserved PlatformOverviewUsers Tencent WeChat Registered users reached 600 million in 3 years. Companies registering WeChat official accounts reached more than 2 million in 15 months. Affluent groups with monthly income in 1 st and 2 nd tier cities 61% of WeChat users are male and 39% are female 80% of users are below 35 years old Sina Weibo Started in 2009, Sina Weibo has became China’s most influential micro-blogging site. 38 Million (86% of total number of users) daily active users Currently 404,000 enterprise accounts 90% of Weibo users are between 15 to 34 year old. Tencent Qzone China’s biggest social networking site in terms of registered and active users, paid service subscribers and number of updated feeds. The active users tend to be located in lower tier cities Major users are students

Page 7 of 15 Copyright 2015 | LAT Multilingual | All Rights Reserved Source: Imagination / China Social Media Brief / April 2014

Page 8 of 15 Copyright 2015 | LAT Multilingual | All Rights Reserved Online Users The number of online users of Weibo and Qzone has dropped in 2014, WeChat beats Qzone and became the #1 platform that has the most online users. Source: cn.kantar.com

Page 9 of 15 Copyright 2015 | LAT Multilingual | All Rights Reserved Key Trends in 2015 Quality Content: unique, creative, shareable Mbaobao #Why not change for a new bag# Weibo and WeChat campaign: using a unique topic and letting users create their own poster and share with friends.

Page 10 of 15 Copyright 2015 | LAT Multilingual | All Rights Reserved Key Trends in 2015 Personalized content for each audience McDonald’s Cherry Blossom Ice cream Cone Run campaign is a great example of using Location Based Services(LBS) function to understand target markets: who they are, where they are and what they prefer.

Page 11 of 15 Copyright 2015 | LAT Multilingual | All Rights Reserved Key Trends in 2015 Utilize all visual channels Internet users’ interest for images, videos and graphics continues to increase. Mercedes Benz’ sponsored reality show “travelling couples” gained 4.3 billion views. A great marketing campaign to promote the brand’s culture.

Page 12 of 15 Copyright 2015 | LAT Multilingual | All Rights Reserved Key Trends in 2015 Brand localization: getting it right Content localization goes beyond translating to another language. It is important to transcreate the content for your target market. Coca-Cola’s customized campaign in China using Chinese buzzwords was a huge success to reach Chinese youth.

Page 13 of 15 Copyright 2015 | LAT Multilingual | All Rights Reserved Key Trends in 2015 Collaborative Marketing reaches new heights A PizzaHut-sponsored short video campaign published and promoted on Youku- Tudou gets over 10 million views and over 100M conversations, breaking new sales records.

Page 14 of 15 Copyright 2015 | LAT Multilingual | All Rights Reserved Summary: WeChat is by far the most popular Chinese social platform these days. Make sure you are taking advantage of this great tool! A few key points to remember: Content is king! No matter what language or market you share your content in. Provide quality content that is unique, creative and shareable Try to personalize your content for each audience and each market Utilize all your visual channels, videos, graphics, images etc. When localizing your marketing content, don’t just translate. Transcreate. Collaborate with other venues/platforms to reach new heights

Page 15 of 15 Copyright 2015 | LAT Multilingual | All Rights Reserved Questions? Tweet with the hashtag #LATSocial