Social Media at the World Bank Jim Rosenberg Head of Social Media The World Bank | Nov The Web The World Bank 1

The Web The World Bank Social media is simply a way for people to connect to each other. FOR INTERNAL USE ONLY ©World Bank Group 2011 | By Jim Rosenberg, EXTCC | Web Program Office2

The Web The World Bank 3 levels of social media at the World Bank  Official, Bank social media channels managed by or on behalf of the World Bank.  Use of social media by staff who identify themselves as World Bank staff.  Purely personal, private postings, by staff members who are not discussing Bank business, and not identifying themselves as Bank Group staff. 3

The Web The World Bank Getting better, and could be better 4

The Web The World Bank #thinkEQUAL 5

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The Web The World Bank 7 Facebook at 727m users; aims for 1b and mostly on mobiles

The Web The World Bank Facebook user base in 2011 = internet user base in

The Web The World Bank Twitter: Realtime, Global, Multilingual 9

The Web The World Bank A TV camera crew in every pocket? 10

The Web The World Bank New tools = new risks, opportunities 11

The Web The World Bank Governance, guidance Neglected or understaffed channels = reputational risk Successful blogging depends on tone, voice, headlines, visuals 12 The Web The World Bank

The Web The World Bank Social Media Digital Reputation  Every day you're managing your professional reputation, but what about your digital reputation? How do you look online, in search engines and social media sites? It's important to understand the most prominent social media channels, even if you are not inclined to use them.  Facebook profile (with recommended privacy settings)  Linkedin profile  Twitter account FOR INTERNAL USE ONLY ©World Bank Group 2011 | By Jim Rosenberg, EXTCC | Web Program Office13

The Web The World Bank Staff: Participating in social media  For use of social media in your personal capacity, review  Staff Rule AMS “Public Statements of Staff Members” Staff Rule AMS “Public Statements of Staff Members”  Social Media engagement guidelines Social Media engagement guidelines  To use a social media channel at the World Bank, contact your comms/web/KM staff.  To open a social media channel at the World Bank, contact your VPU web focal point.VPU web focal point FOR INTERNAL USE ONLY ©World Bank Group 2011 | By Jim Rosenberg, EXTCC | Web Program Office14

The Web The World Bank Staff: What should I talk about online?  The social media guidelines and AMS are meant to empower staff to engage through social media about their own work, not to make statements on behalf of the Bank that are outside their scope of work or expertise, or where they may purport to speak for other departments or for management. FOR INTERNAL USE ONLY ©World Bank Group 2011 | By Jim Rosenberg, EXTCC | Web Program Office15

The Web The World Bank Social Media – Looking ahead  Propose procedures for opening, maintaining, official social media channels (and sanctions for non- compliance)  Create standards, FAQs and a playbook for staff and communication teams  Empower staff to become better communicators with FAQs, training at basic – advanced levels  Advise on how to best communicate World Bank’s social media “rules of the road” FOR INTERNAL USE ONLY ©World Bank Group 2011 | By Jim Rosenberg, EXTCC | Web Program Office16

The Web The World Bank Slides available on facebook.com/worldbank FOR INTERNAL USE ONLY ©World Bank Group 2011 | By Jim Rosenberg, EXTCC | Web Program Office17