Ideas.sdltrados.com © 2007 SDL International. Company Confidential. Forward-looking information is based upon multiple assumptions and uncertainties and does not necessarily represent the company’s outlook. Argyro Kyriakidou Senior Marketing Manager, SDL Language Technologies Wesley Budd Marketing Executive, SDL Language Technologies 2011 LSP Partner Business Development and Marketing Plan SDL LSP Partner Conference Tuesday November 2 nd, 2010

Agenda SDL LSP Partner Program Figures Joint marketing activities to Date Commercial Benefits and Beta Programs The 2011 Business and Marketing Plan – Interactive session

SDL LSP Partners: by level LSP Partners – September Total: 167 Premier: 6 Advantage Plus: 35 Associate: 126

Joint activities 2009/ 2010 Objective: Deliver value and tangible benefits to LSP partners Events: Providing confidential insight into SDL Technology LSP Partner Conferences : 2009: New York & Frankfurt, 2010: Seattle and Wiesbaden Industry conferences: London ATC Conference LSP Partner speakers at webinars Advertising: Promoting the LSP Partners to the industry 4 full page ads in MultiLingual Computing providing ad coverage for 6 months in 2009 Repeat of advertising campaign in 2010/ 2011? Web: Raising the profile of LSP Partners to the SDL user base LSP partner area on and to for existing partners to self-promote Direct link to LSP Partner listing from homepage

Joint activities 2009/ 2010 Objective: Deliver value and tangible benefits to LSP partners LSP Partner quarterly calls: Meetings held via webex providing updates on: Upcoming Product Releases and priority technology updates Joint Marketing Activity Beta programs kick off Suggested commercial initiatives LSP Partner success stories Guest speakers have included: LSP Partners, SDL Technology Product Managers, Common Sense Advisory Board, SDL Senior Management. Partner Portal: repository of all SDL information in a password protected area LinkedIn group: online community for LSP Partners to exchange ideas, suggestions, knowledge and info Press Releases: 14 LSP Partner Press Releases to date since program launch

Commercial Benefits & Beta Programs Commercial benefits: Significant discount on SDL Trados Desktop software (20% - 30%) and additional discount on promotion prices. 50% discount on SDL Server products 30% discount to freelance suppliers Free SDL Trados licenses for freelancers Technology referral program Beta Program Participation: SDL Trados Studio 2009 beta program: 20 LSP Partner Participants SDL Server beta program: SDL TM Server 2009, SDL MultiTerm Server LSP Partner Participants Affinity phase 1 beta program: Available through LSP Partner Advisory Board

Advertising in MultiLingual Computing 2009/ 2010

LSP Partners on sdl.com Over 30,000 Unique Visitors per week

LSP Partner Sales Referral Scheme The LSP Partner Referral scheme: LSP Partners receive commission when referring corporations to purchase SDL Technology Commission levels: SDL Desktop licences: 5% commission on value of licence SDL Server licences: 10% commission on value of licence SDL Workflow solution licences: 20% commission on value of licence

LSP Partner Sales Referral Scheme Process: LSP Partners sends lead to Argyro Kyriakidou Argyro checks our CRM system for lead, if it exists already some element of proof is provided to partner If lead does not exist it is then passed on to the relevant SDL sales rep and LSP Partner is notified Track of the lead in the is kept in the opportunity lifecycle When deal closes and SDL receives payment from the end customer LSP Partner receives commission on the net sale amount

2011 Business Plan Some suggestions: Case studies on technology usage Joint webinars Jointly deciding attendance at industry events Sponsorship of LSP events, road shows or industry events MLC Joint Advertising Discussion and LSP Partner input

Ideas.sdltrados.com © 2007 SDL International. Company Confidential. Forward-looking information is based upon multiple assumptions and uncertainties and does not necessarily represent the company’s outlook. Thank you Argyro Kyriakidou SDL INTERNATIONAL PROPRIETARY/CONFIDENTIAL – INTERNAL USE ONLY Copyright © 2007 SDL International. All rights reserved.