Ed Russell, President, NameDrive LLC NameDrive LLC Wisconsin Ave., Suite C-2, Washington, DC 20007, USA T: +1 (305) F: +1 (305) E: W: Ed Russell, President, NameDrive LLC European Domain Parking Analysis

Present and Future of Domain Parking SWOT Analysis Strengths Weaknesses Opportunities Threats Domain Parking European Domain Market NameDrive LLC Wisconsin Ave., Suite C-2, Washington, DC 20007, USA T: +1 (305) F: +1 (305) E: W:

Strengths – Domain Parking Instant Cash Simple and immensely scalable Multilingual Good conversion for advertisers Proven model over several years NameDrive LLC Wisconsin Ave., Suite C-2, Washington, DC 20007, USA T: +1 (305) F: +1 (305) E: W: “Our clients’ conversion rates with domain ads are double their conversion rates on search. Domain park sites generally convert at a rate of over 5%, while search and content conversion rates are at about half that.” Efficient Frontiers Study, June 07

Strengths – Europe Technologically advanced High internet penetration Cash rich with the Euro Strong growth in many regions – both in domains and traffic Competitive PPC markets – UK, Norway NameDrive LLC Wisconsin Ave., Suite C-2, Washington, DC 20007, USA T: +1 (305) F: +1 (305) E: W:  UK online retailing up 35% over 2007  Online spend in UK £14.7bn in 2007  Growth almost 10 times overall UK market  Verdict Research 2nd June 2008  UK online retailing up 35% over 2007  Online spend in UK £14.7bn in 2007  Growth almost 10 times overall UK market  Verdict Research 2nd June 2008 IAB Europe AdEx 2007/PwC

Weaknesses – Domain Parking Not Search Engine friendly No Content Ubiquitous Earnings ‘Flatter’ than previously Google / Yahoo duopoly NameDrive LLC Wisconsin Ave., Suite C-2, Washington, DC 20007, USA T: +1 (305) F: +1 (305) E: W: (Although only 6-10% of domains)

Weaknesses - Europe Language / Culture Customers resistant to change Lack of infrastructure Dissipated traffic Registry idiosyncrasies – Norway / Italy € vs $ makes it a tough investment Lack of advertising alternatives NameDrive LLC Wisconsin Ave., Suite C-2, Washington, DC 20007, USA T: +1 (305) F: +1 (305) E: W: - Must be an organization. Maximum 20 domains - Must have local Admin-C - Must register by fax - Must be an organization. Maximum 20 domains - Must have local Admin-C - Must register by fax

Threats – Domain Parking Google, Yahoo, MSN, Yahoogle, Microhoo Restrictive laws – Snowe Bill-like legislation DNS / Antivirus Blocks “Unintended type-in” domains blocked Tasting restrictions NameDrive LLC Wisconsin Ave., Suite C-2, Washington, DC 20007, USA T: +1 (305) F: +1 (305) E: W:

Threats - Europe Individual registry legislation Drop in PPC outside US Economic downturn similar to that in US Confusion over proliferation of TLDs Increase in legal complications – free.fr, bounce.co.uk NameDrive LLC Wisconsin Ave., Suite C-2, Washington, DC 20007, USA T: +1 (305) F: +1 (305) E: W:

Opportunities NameDrive LLC Wisconsin Ave., Suite C-2, Washington, DC 20007, USA T: +1 (305) F: +1 (305) E: W: Large US Portfolio Owner, DRT March 08 Ed, do Germans really type in.de?

Opportunities Large growth potential in domains registered Large growth potential in traffic numbers More competition means more choice for domainers New technologies will filter from the US 51% of Google revenue from outside the US Growth potential especially strong in Eastern Europe NameDrive LLC Wisconsin Ave., Suite C-2, Washington, DC 20007, USA T: +1 (305) F: +1 (305) E: W:

Making the Most of the Opportunities Partner with a professional in the European space NameDrive has.. Been active in the International Market for 3 years Landing pages in every major world language Strong advertising coverage for non-US traffic Full-IDN support Dedicated support in 17 languages NameDrive LLC Wisconsin Ave., Suite C-2, Washington, DC 20007, USA T: +1 (305) F: +1 (305) E: W:

Thank you NameDrive LLC Wisconsin Ave., Suite C-2, Washington, DC 20007, USA T: +1 (305) F: +1 (305) E: W: