OCTOBER 28–NOVEMBER 3, 2009 CROCUS EXPO INTERNATIONAL EXHIBITION CENTRE MOSCOW, RUSSIA CROCUS EXPO INTERNATIONAL EXHIBITION CENTRE THE PREMIUM PRINTING EXHIBITION IN RUSSIA AND EASTERN EUROPE POLYGRAPHINTER’2009 THE PREMIUM PRINTING EXHIBITION IN RUSSIA AND EASTERN EUROPE

ORGANIZERS ENDORSED BY: MOSCOW CITY GOVERNMENT CHAMBER OF COMMERCE AND INDUSTRY OF THE RUSSIAN FEDERATION MOSCOW CHAMBER OF COMMERCE AND INDUSTRY INTERREGIONAL PRINTER’S AND PUBLISHER’S ASSOCIATION MVK INTERNATIONAL EXHIBITION COMPANY One of the Russia’s most experiences and successful producers of trade shows.

Polygraphinter targets the entire printing and publishing market including ultimate consumers. It features a complete exposition of machinery, technology, suppliers, materials, consumables, as well as design, consulting and full cycle production of finished printed products for clients seeking the latest competitive solutions. Polygraphinter exhibitor’s list presents all domestic industry suppliers and top international manufacturers. They return every other year to this unique Russian printing event that delivers the industry exposure. Whether you are looking to make sales, generate leads, launch products, or network with Russia’s industry leaders, at Polygraphinter you will meet the qualified executives that can create valuable business opportunities for your company. Exhibition concept

CO-LOCATED EVENT: PAPEXPO/PACKCARTON (PULP AND PAPER PRODUCTS, NEW TECHNOLOGIES, EQUIPMENT AND MATERIALS FOR CARDBOARD AND CORRUGATED BOARD PACKAGING MANUFACTURING) PRINTINGEQUIPMENT PRINTING TECHNOLOGIES PRINTING MATERIALS EXHIBITION AREAS CO-LOCATED EVENTS: LABELSHOWAND ON DEMAND Russia 2009 CONFERENCE&EXPOSITION FOR DIGITAL PRINTING TECHNOLOGIES Preview and select the pavilions that match your target audience! POLYGRAPHINTER

Exhibition Subjects - Design and Arts Products (Fonts and font management, web page creation tools, color proofing) - Prepress equipment (electronic prepress systems & workstations, scanners, RIPs, wide format printers, computer-to plate tools) - Software (document layout, PDL, PDF applications, web-to-print, estimating tools, color management, drawing/illustration, page layout) - Offset/lithographic presses, digital presses, gravure presses, computer-to-plate systems - UV & engraving equipment, Ink jet systems, platesetters, thermographic systems - Blanket coaters, dryers, ink mixing & dispensing equipment, humidification - Finishing & bindery equipment - Consumables, substrates & supplies - Print output equipment - Parts & equipment, accessories - Equipment for mail management, automated collating, folding and insertion, stamping, data processing. - Consulting, trade press, associations

- Printing industry - Publishing, book & newspaper printing - Design & creative services - Commercial - Packaging & Converting - Paper - Mailing and fulfillment professionals - Media - Supplies vendors - Consulting Who attends Corporate managers, experts, marketers and others, all attend Polygraphinter as buying team looking to make the purchasing decision that will keep them ahead of the curve in their market. Put your products and company name in front of buyers from every segment of the market:

2007 National exhibitors360 International exhibitors101 Total exhibitors461 Countries represented26 Number of unique visitors18,501 Exhibition space gross40,000 m² Last show statistics* * The statistics is represented by official show auditor Ernst & Young according to FKM rules accepted in Europe. Budgets for exhibiting are set to decline in 2009, but trade shows are still a primary means for generating sales leads. In these difficult times face to face communication and personal contact are more important than ever. Due to crisis people are getting more careful, it is important for them to see a partner's face and to estimate a product visually, that’s why none of the industry leaders refused to exhibit.

Exhibitors profile Fresh. Creative. Outstanding Your target audience and your competitors will be there! According to poll conducted on spring 2009, 47% of prospective attendees are interested in purchasing from Polygraphinter exhibitors. 20% of prospective buyers are planning to spend more than euro in average. Top industry brands you will see at Polygraphinter

Business program High Value. High Intensity. High return. The most intensive days of the show will be supported by the conference ON DEMAND Russia 2009 targeting an effective promotion of brand-new digital technologies, commercial printing and cost-effective business-planning. The conference is organized by American technology print center, InfoTrends and MVK. The 6 th International professional contest for the best printing product “Printing Pro” welcomes attendees for an awarding ceremony for 2009 winners. As the industry’s gathering place in 2010, POLYGRAPHINTER provides unlimited opportunities to network, learn, and do business. Don’t miss its many exclusive features and events. LabelShow exhibition focused on using the label products, materials and labeling technologies as promotion tool for the goods. The event draws maximum attention to design, involving Design day with master-classes and International conference on label design and branding Media partners traditionally organize seminars and conferences related to the up-to-date questions of the industry’s development. This year topics include: 1) leasing 2) customized printing and many more. No one single event in Russia offers more sources for buying and specifying printing than Polygraphinter. You will find new ideas, inspiration and meaningful concepts, all of which you can use to maintain your competitive edge and to grow your business.

Marketing campaign Results-driven. Value loaded EXTENSIVE MARKETING DELIVERS QUALITY BUYERS Multi-tiered direct mail campaign targets key companies and decision-makers from all over Russia, with over 100,000 direct mail pieces scheduled to be delivered to prospective attendees. Electronic promotions reach further than ever. Online advertising, comprehensive website and broadcast campaigns. Personalized invitations bring your customers in. Professionally designed invitations provided to exhibitors and machine supply distributors can be customized with your company name and booth number. Co-marketing with supporting organizations promotes attendance among Members and let reach directly subscribers of the target groups. Aggressive advertising promotes Polygraphinter to millions professionals. About 50 leading trade publications targeting every major category including design and advertising, printing, publishing industry and many more. TV and outdoor promotion draws max attention and attracts vertical market to attend as well.

Exhibit space rate Make your exhibit plans today! Raw exhibit space – euro 235 per 1 sq.m Furnished exhibit space - euro 280 per 1 sq.m One time registration fee - euro 708 Includes brief company profile in exhibition catalogue (English and Russian, printed and electronic version) Note: minimum booth space is 9 sq.m. Contact a Sales Consultant to learn more about maximising your exhibit impact. Contact a Sales Consultant to learn more about maximising your exhibit impact.

Market Statistics. Import & Export. Year 2007 proved to be the most successful for printing industry in Russia, as investments in printing machinery sector marked maximum - $ US 1.7 mln. In accordance with 2008 results, printing equipment in the total value of $ US 2 bln was imported to Russia. World financial crisis in the end of 2008 revealed on Russian printing market as well. Today the printing market keeps functioning due to adapting to supply-and-demand scheme. During last few years Russian printing industry suffered substantial modernization print houses using digital printing technology or combining it with offset were established. Print media sector went through considerable transformations. Technical print sector like labels, packaging, advertising was built up anew. Outsourcing in printing and publishing is still in strong demand. Volume of its contribution is growing year by year and reaches $ US 1.5 bln, as total volume of printing job performed by Russian print shops estimates at $ US 7.5 bln. For many publishing houses and large businesses printing abroad remains more profitable and preferable. New post-crisis printing period in Russia will be marked with latest technologies and business solutions.

Polygraphinter exhibitors enjoy a wealth of choices available in Moscow, including convenient travel, accommodations in every price-range, entertainment, fine dining, shopping and more. Take advantage of discount rates at official Polygraphinter host hotels. Use MVK Travel services to get great rates on great rooms! Information on obtaining a visa and official letter of invitation to attend Polygraphinter is available at: Information on obtaining a visa and official letter of invitation to attend Polygraphinter is available at: HOUSING and TRAVEL Affordable. Exciting. Exceptional.

MVK-ISRA Exhibitions Ltd. Tel-Aviv Tel: MVK Messen GmbH Frankfurt am Main Tel: MVK China Shanghai Tel: MVK North America Toronto Tel: MVK TURKEY Istanbul Tel: MVK International subsidiaries

MVK International Exhibition Company MVK International Exhibition Company is the sponsor and producer of the Polygraphinter as well as about 80 other trade shows in Russia. MVK also organizes the largest East European shows in metalworking, woodworking, packaging, printing, furniture, chemical, construction, educational and other industries. Organizing specialized international exhibitions and fairs MVK co-operates with major national and international professional unions and associations. MVK events offer exhibitors and attendees great opportunities to receive complete information about the markets’ current state and trends, increase sales and profit, find new partners and finalize contracts. Contacts: Show Director: Mrs. Natalya Konovalova Tel/fax: Project managers: Mrs. Irina Lun’kova Ms. Maria Rakulina Ms. Elena Pastukhova Mrs. Oksana Belkina

When you exhibit at Polygraphinter, you have complete confidence that you will reach tens of thousands prospects from all over Russia. Put your latest innovations on display for domestic and multinational companies that need solutions only you can provide. Reserve your space now for Polygraphinter-2009! Your benefits For more information on exhibiting or attending Polygraphinter, visit