Click to edit Master title style A DVOCACY P ROGRESS P LANNER : T OUGH Q UESTIONS, T OUGH A NSWERS Girls Not Brides Workshop Theory of Change and Measuring.

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Click to edit Master title style A DVOCACY P ROGRESS P LANNER : T OUGH Q UESTIONS, T OUGH A NSWERS Girls Not Brides Workshop Theory of Change and Measuring Impact London, January 2015

Click to edit Master title style What have we learned about advocacy evaluation? Ask yourselves tough questions Trust and honesty help Look for contribution, not attribution Capacity matters Set meaningful, measurable, manageable benchmarks

Click to edit Master title style Strategic Learning Share, collaborate and improve your plan Check back and learn along the way Adjust strategy Repeat…

Click to edit Master title style Components of an Advocacy Plan Impacts and Goals Audiences Contexts Activities Inputs Benchmarks 5/23/2015www.aspeninstitute/apep4

Click to edit Master title style Those Tough Questions Goals: What change needs to happen? Audience: Who can make it happen? Context: What else is going on? Activities: How will you get it done? Inputs: What do you have? What do you need? Benchmarks: How will you know you're on the right track? 5/23/2015www.aspeninstitute/apep5

Click to edit Master title style The Advocacy Progress Planner: A tool developed by the Aspen Planning & Evaluation Program of The Aspen Institute It’s free! (with thanks to The California Endowment and The William and Flora Hewlett Foundation)

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Advocacy Capacity Benchmarks 5/23/2015www.aspeninstitute/apep17

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Policy Change Benchmarks – Awareness 5/23/2015www.aspeninstitute/apep19

Click to edit Master title style Sample Awareness Benchmark 5/23/2015www.aspeninstitute/apep20

Click to edit Master title style Progress Updates/Checking In 5/23/2015www.aspeninstitute/apep21

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Questions? 5/23/2015www.aspeninstitute/apep23 David Devlin-Foltz Aspen Planning and Evaluation Program The Aspen Institute Find the Advocacy Progress Planner at: