2013 Fall Marketing on Virginia.org Participation Opportunities Best Practices Fall Marketing Calendar and Strategy
Webinar Please Mute your Lines Ask Questions through Question tool
VTC Digital Marketing Dave Neudeck Digital Marketing Director Mary Bishop Digital Marketing Manager Robin Mamunes Digital Marketing Content Coordinator Casey Higgins Digital Marketing Content Specialist Tom Kirk Multimedia Specialist
Today’s Agenda Fall Calendar Listings Management 48 Hour Getaways Trip Planner Other Ideas Q/A
Fall 2013 Calendar 300,000 subscribers Monthly eNewsletters9/10 & 10/8 Sites & Attractions eNews 9/24 History eNews 10/22 150,000 subscribers Travel Packages & Deals 9/17 & 10/15 Advertising Opportunities: Rates & Calendar
Target Audience Couples; y.o. Bachelor’s Degree; Upper-Middle Drive, Short Getaway Primary: DC, Baltimore, NC, VA Secondary Markets: Philadelphia, NYC, SC, Ohio, Atlanta
Weekly Foliage Reports 75,000 subscribers Beginning the last week of September Features Leaf Reports Calendar of Events Trip Ideas and 48-Hour Getaways Themed Experiences and Travel Stories User Submitted Images
Blog Posts and Articles 500,000 Scenic Drives: 15M acres of Fall Foliage! U-Pick and Corn MAzes Festivals – Food, Music, Wine, etc. 48-Hour Getaways Outdoor Activities Small Town Travel
All Season Article Ideas 48 Hour Getaways Series of 8 Articles Sept 3 – Sept 26 All Regions; Outdoor Themes Scenic Drives
September Article Ideas 10 Toe-Tapping Music Festivals 15 Fall Festivals for Family Fun 12 Great Fall Food Festivals Cultural Trails – Tastes and Arts Best Fall Overlooks Pumpkin Patches and Corn Mazes Ziplining and Canopy Tours Favorite Hikes
October Article Ideas Coastal Destinations Fall Fishing Mountain Resorts and Getaways Lake Destinations Haunted Tours and Ghost Stories Oktoberfests Weekend Events
Article Ideas Other Ideas? We look for ways to package the state in articles by having at least 3 examples of an idea. Submit ideas to
Important Tips for Listing Virginia.org Update Existing Listings Venue Website/Facebook Links Booking URL Fees/pricing Description Images Confirm and Submit Advanced Options
Important Tips for Listing Virginia.org Update Existing Listings Venue Website/Facebook Links Booking URL Fees/pricing Description Images Confirm and Submit Advanced Options
Important Tips for Listing Virginia.org Update Existing Listings Venue Website/Facebook Links Booking URL Fees/pricing Description and Summary Images Confirm and Submit Advanced Options
Important Tips for Listing Virginia.org Update Existing Listings Venue Website/Facebook Links Booking URL Fees/pricing Description and Summary Images Confirm and Submit Advanced Options
Important Tips for Listing Virginia.org Update Existing Listings Venue Website/Facebook Links Booking URL Fees/pricing Description and Summary Images Confirm and Submit Advanced Options
48 Hour Getaway Submissions Seeking Scenic Drives Seasonal Culinary Outdoor Recreation Unique Fall Experiences
48 Hour Getaway Submissions Required At least three options for accommodations, dining, attractions, etc. EVERY business must have a listing on Virginia.org Four or five high quality images ed to Casey Higgins
48 Hour Getaway Submissions
Using Virginia.org Trip Planner Log in from top of any page. Browse Virginia.org and add items to planner. Create your trip by dragging and dropping saved items onto one or more days. Share your trip!
Using Virginia.org Trip Planner Log in from top of any page. Browse Virginia.org and add items to planner. Create your trip by dragging and dropping saved items onto one or more days. Share your trip!
Using Virginia.org Trip Planner Log in from top of any page. Browse Virginia.org and add items to planner. Create your trip by dragging and dropping saved items onto one or more days. Share your trip!
Using Virginia.org Trip Planner Log in from top of any page. Browse Virginia.org and add items to planner. Create your trip by dragging and dropping saved items onto one or more days. Share your trip!