How to hook them online With succinct, relevant, engaging content... that people can find!

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Presentation transcript:

How to hook them online With succinct, relevant, engaging content... that people can find!

Know your audience... So you can use the right bait.

CWA or Hells Angels ?

What’s your offer? Why you?

Website is just the bait

One part of your arsenal

Attention spans are limited online Attention grabbing heading Key points Sub Headings with key messages Each page should have a strong, singular message Inject some personality!

Prompt them with ‘call to actions’

Right. Website’s live. Now what do we do? Keyword optimisation Google Keyword Planner Tricks – keywords in headings, location keywords Meta tags, descriptions, title tags Google Adwords

Google Search Page one is where I want to be.

Page 1 results (let’s hope this works) “Marketing Consultant Brisbane” “Dog Trainer Gold Coast” “Sports Sunglasses Australia” “Residential Architecture Brisbane”

Thanks!