Optimism and butter: 4 ways tech will transform how you fundraise in 2013 Keynote Sponsored by:

The Wildly Optimistic 2

Great for us

The Deeply Troubled 4

Not good for us 5

The Amusingly Cynical 6

Meh for us 7

Who are you? 8

All of the above 9

Four ideas and what they mean to you 10

The fall of the mothership & the rise of the peer 11

Technology changes all that. It’s hard to lie online. 12

Peers keep score and people listen. 13

Peers keep score and people listen. 14

Goodbye mass communication. 15

Hello masses of communicators. 16 * Greg Verdino, Brian Solis

Takeaway: Your three peers 17 -WITNESSES: People on the front lines of your work (front lines staff, volunteers, beneficiaries) who can speak authentically about the change they see -FANS: Fans who will champion your work within their circles of influence -AUTHORITIES: People with credibility and authority who can attest to the quality of you and your work (ratings agencies, thought leaders who offer endorsement)

Peers in action as fundraisers 18

Technology makes everything easier 19

So it’s easy to do anything 20

Rise of the slacktivist 21

But wait – easy is a good step 22

Embrace and use the lowered bar 23

Takeaway: Lowering the bar for action 25 -Enable and celebrate slacktivism through technology -Lower the bar for engagement especially on social media -Use the social proof of those collective actions to get momentum behind your cause - Remember it’s about relationships, not transactions -Build off the baby steps of slacktivists by cultivating them specifically and encouraging more action over time

Supporter as participant 26

Planyourstory.org

Takeaway: Raising the bar for engagement 31 -Mine your data -Segment your supporters -Relate your cause to their values -Use technology to put the donor at the center of your story - Invite donors to shape you and your cause

The toast is changing 32 1B

We must react 33

times per day According to a report by CNN, the average person checks their smartphone: In 2012 more s were read on smartphones than on computers or webmail!

You must be in their pocket 35

Takeaway: Raising the bar for engagement 37 -You absolutely, positively must make it easy for your cause to be experienced on a smartphone. No matter how great your content, if it can’t be delivered in this way, you will be left behind. -Take inventory of how bad or good it is -Recognize the opportunity (the chance to reach people more immediately) and the constraint (mobile experiences need to be simple and easy) -Optimize for giving and pledging

Great for us

Katya Andresen Technology doesn’t inspire. You do.