RAA Communications Website Update Changing to support the new Alumni structure at Rutgers

Website Mission is Changing Initial Web “Go-Live” was September, 2007 Conceived as “Welcome - Connection to Rutgers” –Extension of 1766 as RAA Communications tool Extended to all Alumni - not just dues payers –Front-end for Alumni to the University, All Constituent Schools, Alumni Relations, Bookstores, Athletics, etc. Converting to Core RAA Communications Tool –Primary vehicle to connect with members –User-generated content Meeting management, Class pages, Young Alumni Pages, Event Pages Opportunity to add feedback & 2-way communications –Robust backbone structure allows web to change as we do

Changes in Use of Homepage Initially used as “Interest Generator” –Stories about Alumni & Friends –Summaries of events held by RAA Transitioned to “Inform & Invite” –Upcoming Events and Activities Was used for Boston Trip, Reunion, Homecoming, Family Day, Speed Networking, etc –News Highlights (i.e. Organization changes, RUAA, highlights of HDA, LS/LD) Added 4th Homepage “Block” –Reduce constant need to shuffle articles around & make room –Used in conjunction with initial 3

Changes Since Initial Go-Live Meeting & Event Management - in use –On-site tasks: Set-up & publish meeting (still have to reserve room & arrange food) Manage number of folks signed-up Distribute sign-up forms (where needed) Generate attendee reports Class Pages - completed, just starting use –4 pages using templates to cover: Class Homepage Officers & Contacts Reunion update (include a photo module) Class Notes (Like RUTGERS Magazine) Class Giving

Additional Changes In-Process Adding Newsletters & Publications to the site –Place to host our publications for ALL members 1766 KnightLife RUAware –Place to publish a Letter from the President “Frankly Speaking” Frequent updates regarding transition, the RUAA & other items Switching to On-Line Web Editor –All editing to be done on-line, in Browser (Explorer, FireFox) Eliminates need for (expensive) user software –Final step in transition to User-Generated Content Distributed “ownership”

Contemplated Future Changes Use of existing commercial Social Networking sites –FaceBook - Engineering Society is piloting a Facebook presence Addition of an Alumni Forum –Requires active management / administration / moderator Links to other potential benefits –AlumniCoupons.com (example) Addition of eCommerce –Accept payment for events,merchandise, etc on-line –Commercial providers like PayPal, others

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