Jason Papagan Director of Digital Strategy Communications & Marketing UNC Health Care Dana Harris Marketing & Communications.

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Presentation transcript:

Jason Papagan Director of Digital Strategy Communications & Marketing UNC Health Care Dana Harris Marketing & Communications Manager Communications & Marketing UNC Health Care A Suite Approach to Mobile Apps

About UNC Health Care Collectively, over 20k doctors, nurses, co-workers Collectively, over 20k doctors, nurses, co-workers Entities include Entities include UNC Hospitals (Academic Medical Center) UNC Hospitals (Academic Medical Center) Six community hospitals, including Six community hospitals, including Rex Healthcare – 660 Beds & 34k inpatients annually Plus over 3,000 affiliated physicians Plus over 3,000 affiliated physicians UNC Health Care

“We need a mobile app.”

“Ok.”

“Ok.”“Why?”

“every other hospital is coming out with an app.”

“we just need to be in that space.”

“every other hospital is coming out with an app.” “we just need to be in that space.” “people need to be able to access our (locations), (physicians), (wait times), (etc.), in an app.” (etc.), in an app.”

Mobile App Mobile Website / Responsive Website Mobile App vs. Mobile Website / Responsive Website

“So… How should we differentiate?”

Finding Information (one-off) VS. Providing and/or enhancing a recurring experience

Targeted Patient Groups

Cancer Treatment Wellness Centers Birth Centers Blood Donors Heart & Vascular Bariatric Surgery Outpatient Rehab Etc.

Mobile App Criteria Contains 1 or 2 unique features that enhance the patient experience

Mobile App Criteria Contains 1 or 2 unique features that enhance the patient experience Is not a duplication of information/offerings better served on the mobile website

Mobile App Criteria Contains 1 or 2 unique features that enhance the patient experience Is not a duplication of information/offerings better served on the mobile website Creates a recurring experience or addresses a recurring need

Mobile App Criteria Contains 1 or 2 unique features that enhance the patient experience Is not a duplication of information/offerings better served on the mobile website Creates a recurring experience or addresses a recurring need Tailored to a specific patient group/service line e.g. – cancer patients, wellness members, expectant/new mothers…

Rex Cancer Care App The Pilot…

Rex Cancer Care App The Pilot…

Rex Cancer Care App

Virtual Resource Center

Rex Cancer Care App Virtual Resource Center

Rex Cancer Care App Virtual Resource Center

Mobile Suite Future for the Health Care System Cancer Care Wellness Centers Future Service Lines UNC Health Care Rex Healthcare UNC Hospitals High Point Regional Johnston Health Chatham Caldwell Pardee Nash Mobile App Suite