1 1 Compiled by TNS Business Intelligence October 2010 Consumer Sector FactBook

2 Table of Contents Overall Fast Moving Consumer Goods (FMCG) Market3 Food Market21 Market for Alcoholic Beverages44 Market for Non-Alcoholic Beverages67 Tobacco Market90 Personal Care Market112 Household Care Market135 Pet Care Market158

3 3 Overall FMCG Market

4 The Global FMCG market by categories 2009 Food is the biggest FMCG category Worldwide: FMCG market by product categories in percent, 2009 Worldwide Consumer Market size ,736,326 m US$ Source: Datamonitor, 2010

5 Global FMCG market: annual growth rate by category Food will be the strongest growing category for the next years Global FMCG market forecast annual growth rate by category Source: Datamonitor, 2010

6 The FMCG market by regions 2009 Europe is the biggest FMCG market Worldwide: FMCG market by regions in percent, 2009 Source: Datamonitor, 2010 Worldwide Consumer Market size ,736,326 m US$

7 Global FMCG market: annual growth rate by region Asia Pacific will be the strongest growing region until 2013 Global FMCG market forecast annual growth rate by region Source: Datamonitor, 2010

8 Middle East & Africa South & Central America Asia-Pacific North America Europe FoodBeverages - Alcoholic Beverages – Non-Alcoholic Tobacco Personal Care Household Products Pet Care Global FMCG market forecast annual growth rate by region vs. category Global FMCG market: region vs. category Pet Care in Middle East & Africa will achieve the highest growth rate

9 Europe FMCG market: annual growth rate by category Pet Care will be the strongest growing category in Europe Europe: FMCG market forecast annual growth rate by category Source: Datamonitor, 2010

10 North America FMCG market: annual growth rate by category Pet Care will be the strongest growing category in North America North America: FMCG market forecast annual growth rate by category Source: Datamonitor, 2010

11 Asia Pacific FMCG market: annual growth rate by category Food will be the strongest growing category in Asia Pacific Asia Pacific FMCG market forecast annual growth rate by category Source: Datamonitor, 2010

12 South and Central America FMCG market: annual growth rate Personal Care will be the strongest growing category in S&CA South and Central America: FMCG market forecast annual growth rate by category Source: Datamonitor, 2010

13 Middle East and Africa FMCG market: annual growth rate Pet Care will be the strongest growing category in ME&A Middle East and Africa: FMCG market forecast annual growth rate by category Source: Datamonitor, 2010

14 Top 20 strongest FMCG markets: annual growth rate India will be the top growing country for the next years Global: top 20 strongest growing countries by forecast annual growth rate Source: Datamonitor, 2010

15 Top 20 strongest growing segments within FMCG Soy Products will be the top growing segment globally by far Global: top strongest growing segments by forecast annual growth rate Source: Datamonitor, 2010

16 Global FMCG market: new product launches by category 2009 Most new products were launched in the food category Worldwide: new product launches by category in percent, 2009 New Product Launches, 2009 Total: 80,369 Source: Productscan, 2010

17 Global FMCG Market: new product launches by region 2009 Most new products were launched in Europe Worldwide: new product launches by region in percent, 2009 Source: Productscan, 2010 New Product Launches, 2009 Total: 80,369

18 Number of new product launches by company 2009 Unilever has launched the most new products Top 20 companies: new product launches in the global FMCG market 2009 Source: Productscan, 2010

19 Top 20 FMCG manufacturers by turnover 2009 Nestlé is the biggest FMCG company worldwide Top 20 FMCG manufacturers, turnover in m US $ 2009 Source: Lebensmittelzeitung, OC&C, 2010 * Estimated

20 Top Global FMCG marketers, 2008 P&G is by far the top advertiser Top 20 companies: Top Global FMCG Marketers, worldwide advertising spending 2008 m US $ Source: Advertising Age, 2009

21 Food Market

22 The global food market by categories 2009 Meat, fish and poultry is the biggest food category Worldwide: food market by product categories in percent, 2009 Worldwide Food Market size ,733,414 m US$ Source: Datamonitor, %

23 Global Packaged Food market: annual growth rate by category Savory snacks will have the highest growth rates until 2013 Global packaged food market forecast annual growth rate by category Source: Datamonitor, 2010

24 Top 20 strongest growing segments in food: annual growth rate Soy Products will be the fastest growing segment within food by far Top 20 strongest growing segments within food by forecast annual growth rates Source: Datamonitor, 2010

25 The global food market by regions 2009 Europe is the biggest market for food by far Worldwide: food market by regions in percent, 2009 Source: Datamonitor, 2010 Worldwide Food Market size ,733,414 m US$

26 Annual growth rates within food by region The strongest growing region will be Middle East and Africa Forecast annual growth rates within food by region Source: Datamonitor, 2010

27 Top 3 strongest growing categories within food by region The top growing categories are quite different in each region Top strongest growing categories per region within food by forecast annual growth rates Source: Datamonitor, 2010 Europe North America Asia Pacific South & Central America Middle East & Africa

28 Top 3 strongest growing segments within food by region Soy Products is the top growing segment except for North America Top strongest growing segments per region within food by forecast annual growth rates Source: Datamonitor, 2010 Europe North America Asia Pacific South & Central America Middle East & Africa

29 Europe Food market: annual growth rate by category Savory snacks will be the strongest growing category in Europe Europe: forecast annual growth rates within foods by category Source: Datamonitor, 2010

30 Europe: Top 20 strongest growing segments within food Soy Products will be the strongest growing segment in Europe by far Europe: top strongest growing segments within food by forecast annual growth rates Source: Datamonitor, 2010

31 North America food market: annual growth rate by category Pasta & noodles will be the strongest growing category in NA North America: forecast annual growth rate within foods by category Source: Datamonitor, 2010

32 North America: top 20 strongest growing segments within food Chilled Soup will be the strongest growing segment in North America North America: top strongest growing segments within food by forecast annual growth rate Source: Datamonitor, 2010

33 Asia Pacific food market: annual growth rate by category Chilled food will grow the fastest in Asia Pacific Asia Pacific: forecast annual growth rate within foods by category 2009 – 2013 Source: Datamonitor, 2010

34 Asia Pacific: top 20 strongest growing segments within food Soy Products will be the fastest growing segment in Asia Pacific Asia Pacific: top strongest growing segments within food by forecast annual growth rate Source: Datamonitor, 2010

35 MEA food market: annual growth rate by category Ice cream will be the strongest growing category in MEA Middle East & Africa: forecast annual growth rate within foods by category Source: Datamonitor, 2010

36 MEA: top 20 strongest growing segments within food Soy Products will be the strongest growing segment in MEA MEA: top strongest growing segments within food by forecast annual growth rate Source: Datamonitor, 2010

37 SCA food market: annual growth rate by category Savory snacks will be the strongest growing category South & Central America: forecast annual growth rate within foods by category Source: Datamonitor, 2010

38 SCA: top 20 strongest growing segments within food Highest growth rates will occur in Soy Products South & Central America: top strongest growing segments within food by forecast annual growth rate Source: Datamonitor, 2010

39 Top 20 growing countries within food by annual growth rate India will have the highest growth rate until 2013 Top 20 strongest growing countries within Food by forecast annual growth rates Source: Datamonitor, 2010

40 New product launches within food by region 2009 Europe and Asia Pacific account for 2/3 of new launched food products Worldwide: new product launches within food by region in percent, 2009 New Product Launches, 2009 Total: 36,831 Source: Productscan, 2010

41 New product launches within food by segment, 2009 Most new launched products were within chocolate and cookies Top segments by number of new product launches within food, 2009 Source: Productscan, 2010

42 New product launches within food by Company, 2009 Nestlé launched by far the most new products, followed by Unilever Top 20 companies: new product launches within food Source: Productscan, 2010

43 Top 10 packaged food manufacturers Nestlé is the largest packaged food manufacturer worldwide Global: top 10 packaged food manufacturers, turnover with foods only in m US $, 2009 Source: Company annual reports * estimated

44 Market for Alcoholic Beverages

45 The global market for alcoholic beverages by categories 2009 Beer, cider & FABs accounts for nearly half of the market Worldwide: market for alcoholic beverages by product categories in percent, 2009 Source: Datamonitor, 2010 Worldwide Market size for alcoholic beverages ,140,354 m US$

46 Global market for alcoholic beverages: annual growth rate Spirits will grow the strongest until 2013 Global market for alcoholic beverages: forecast annual growth rates by category Source: Datamonitor, 2010

47 Annual growth rate within alcoholic beverages by segment Tequila & Mezcal will grow the strongest of all alcoholic beverages Source: Datamonitor, 2010 Forecast annual growth rates within alcoholic beverages by segments

48 The global market for alcoholic beverages by regions 2009 The by far biggest market for alcoholic beverages is Europe Worldwide: market for alcoholic beverages by regions in percent, 2009 Source: Datamonitor, 2010 Worldwide Market size for alcoholic beverages in ,140,354 m US$

49 Annual growth rates within alcoholic beverages by region Asia Pacific will have the highest growth rates Forecast annual growth rates within alcoholic beverages by region Source: Datamonitor, 2010

50 Source: Datamonitor, 2010 Middle East & Africa South & Central America Asia Pacific North America Europe Wine Spirits Beer, cider & FABs Alcoholic beverages market forecast annual growth rates by category vs. region Alcoholic beverages: category vs. region Wine will grow the strongest in Asia Pacific

51 Source: Datamonitor, 2010 Europe North America Asia Pacific South & Central America Africa & Middle East Top 3 strongest growing segments within alc. bev by region The top growing segments are quite different in each region Top strongest growing segments per region within alc. bev. by forecast annual growth rates

52 Europe alcoholic beverages: annual growth rate by category Spirits will grow the strongest until 2013 Europe: forecast annual growth rates within alcoholic beverages by category Source: Datamonitor, 2010

53 Europe: growth within alcoholic beverages by segment Tequila & Mezcal will grow the strongest in Europe Europe: forecast annual growth rates within alcoholic beverages by segment Source: Datamonitor, 2010

54 North America: alcoholic beverages annual growth rate Wine will grow the strongest in North America North America: forecast annual growth rates within alcoholic beverages by category Source: Datamonitor, 2010

55 North America: growth within alcoholic beverages by segment Vodka will grow the strongest in North America North America: forecast annual growth rate within alcoholic beverages by segment Source: Datamonitor, 2010

56 Asia Pacific: alcoholic beverages annual growth rate Wine will grow more than 50% faster in AP than Beer, cider & FABs Asia Pacific: forecast annual growth rates within alcoholic beverages by category Source: Datamonitor, 2010

57 Asia Pacific: growth within alcoholic beverages by segment Still wine and Vodka will grow the strongest in Asia Pacific Asia Pacific: forecast annual growth rates within alcoholic beverages by segment Source: Datamonitor, 2010

58 Middle East and Africa: alcoholic beverages annual growth rate Beer, cider & FABs will grow by far the strongest Middle East and Africa: forecast annual growth rates within alcoholic beverages by category Source: Datamonitor, 2010

59 Middle East and Africa: alcoholic beverages growth by segments Beer will be the strongest growing segment Middle East & Africa: forecast annual growth rates within alcoholic beverages by segments Source: Datamonitor, 2010

60 South & Central America: alcoholic beverages annual growth rate Beer, cider & FABs will be the strongest growing category in SCA South & Central America: forecast annual growth rates within alcoholic beverages by category Source: Datamonitor, 2010

61 South & Central America: alc. beverages growth by segment Whisk(e)y and Cider will grow the strongest in SCA South & Central America: forecast annual growth rates within alcoholic beverages by segment Source: Datamonitor, 2010

62 Top 20 strongest growing countries within alcoholic beverages India will grow the fastest, followed by Peru and China Top 20 strongest growing countries within alcoholic beverages by forecast annual growth rates Source: Datamonitor, 2010

63 New products within alcoholic beverages by region 2009 Most new products were launched in the European market Worldwide: new product launches within alcoholic beverages by region in percent, 2009 New Product Launches, 2009 Total: 2,944 Source: Productscan, 2010

64 New products within alcoholic beverages by segment, 2009 Most new product launches occurred within Still Wine and Beer Top segments by number of new product launches within alcoholic beverages, 2009 Source: Productscan, 2010

65 New products within alcoholic beverages by company, 2009 Suntory and Asahi outstand other companies regarding launches Top 20 companies: new product launches within alcoholic beverages Source: Productscan, 2010

66 Top manufacturers of alcoholic beverages by turnover ABInBev is by far the largest alcoholic beverages manufacturer Top manufacturers of alcoholic beverages by turnover 2009 in m US $ Source: Company annual reports, Factiva

67 Market for Non-Alcoholic Beverages

68 The global market for non-alcoholic beverages by categories Soft Drinks dominate the market with over 80% of the share Worldwide: market for non-alcoholic beverages by product categories in percent, 2009 Source: Datamonitor, 2010 Worldwide market size for non- alcoholic beverages ,108 m US$

69 Global Market for non-alcoholic beverages: annual growth rate Hot Drinks will grow the strongest until 2013 Global market for non-alcoholic beverages: forecast annual growth rates by category Source: Datamonitor, 2010

70 Growth within non-alcoholic beverages by segment Tea and Bottled Water will grow the strongest Source: Datamonitor, 2010 Forecast annual growth rate within non-alcoholic beverages by segments

71 The global market for non-alcoholic beverages by region 2009 Europe and North America together account for 2/3 of the market Worldwide: market for non-alcoholic beverages by region in percent, 2009 Source: Datamonitor, 2010 Worldwide market size for non- alcoholic beverages ,108 m US$

72 Growth rates within non-alcoholic beverages by region The strongest growth will occur in South and Central America Forecast annual growth rates within non-alcoholic beverages by region Source: Datamonitor, 2010

73 Source: Datamonitor, 2010 Middle East & Africa South & Central America Asia-Pacific North America Europe Soft Drinks Hot Drinks Baby Drinks Non-alcoholic Beverages forecast annual growth rates by category vs. region Non alcoholic beverages annual growth rates: category vs. region Hot Drinks will grow strong in many regions

74 Source: Datamonitor, 2010 Europe North America Asia Pacific South & Central America Middle East & Africa Top 3 strongest growing segments within non-alc bev by region Functional Drinks grows strong in some regions Top strongest growing segments per region within non-alc bev by forecast annual growth rates

75 Europe: non-alcoholic beverages annual growth rate Hot Drinks will grow the strongest in Europe Europe: forecast annual growth rates within non-alcoholic beverages by category Source: Datamonitor, 2010

76 Europe: growth within non-alcoholic beverages by segment Functional Drinks will grow the fastest by far Europe: forecast annual growth rates within non-alcoholic beverages by segment Source: Datamonitor, 2010

77 North America: non-alcoholic beverages annual growth rate Hot Drinks will grow the strongest in North America North America: forecast growth rates within non-alcoholic beverages by category Source: Datamonitor, 2010

78 North America: non-alcoholic beverages growth by segment Smoothies will grow the fastest by far North America: forecast annual growth rates within non-alcoholic beverages by segment Source: Datamonitor, 2010

79 Asia Pacific: non-alcoholic beverages annual growth rate Hot Drinks will grow the strongest in Asia Pacific Asia Pacific: forecast annual growth rates within non-alcoholic beverages by category Source: Datamonitor, 2010

80 Asia Pacific: non-alcoholic beverages growth by segment Bottled Water will grow more almost two times faster than any other Asia Pacific: forecast annual growth rates within non-alcoholic beverages by segment Source: Datamonitor, 2010

81 Middle East & Africa: non-Alcoholic beverages annual growth rate Baby Drinks will grow the fastest in MEA MEA: forecast annual growth rates within non-alcoholic beverages by category Source: Datamonitor, 2010

82 Middle East & Africa: non-alc. beverages growth by segment Functional Drinks will grow the fastest, followed by Bottled water MEA: forecast annual growth rates within non-alcoholic beverages by segments Source: Datamonitor, 2010

83 South & Central America: non-alc. beverages annual growth rate Soft Drinks will grow the fastest in South & Central America SCA: forecast annual growth rates within non-alcoholic beverages by category Source: Datamonitor, 2010

84 South & Central America: growth within non-alc bev by segment Functional Drinks will grow the strongest SCA: forecast annual growth rates within non-alcoholic beverages by segment Source: Datamonitor, 2010

85 Top 20 strongest growing countries within non-alc. beverages China will grow the fastest, followed by Venezuela Top 20 strongest growing countries: non-alcoholic beverages by forecast annual growth rates Source: Datamonitor, 2010

86 New products within non-alcoholic beverages by region 2009 More than 2/3 of all new launches occurred in Europe and Asia Pacific Worldwide: new product launches within non-alcoholic beverages by region in percent, 2009 New Product Launches, 2009 Total: 6,871 Source: Productscan, 2010

87 New products within non-alcoholic beverages by segment Most new products were launched within Juices, follows by Tea Top segments by number of new product launches within non alcoholic beverages, 2009 Source: Productscan, 2010

88 New products within non-alcoholic beverages by company, 2009 Coca Cola and Nestlé launched most new products Top 20 companies: new product launches within non-alcoholic beverages, 2009 Source: Productscan, 2010

89 Top 10 manufacturers of non-alcoholic beverages Coca Cola achieved the highest turnover, followed by Nestlé Top 10 companies, turnover with non-alcoholic beverages only, 2009 in m US $ Source: Company annual reports

90 Market for Tobacco

91 The global market for tobacco by category 2009 Cigarettes account for over 90% of the market size Worldwide: market for tobacco by product categories in percent, 2009 Source: Datamonitor, 2010 Worldwide market size for tobacco ,065 m US$

92 Global market for tobacco: annual growth rate Chewing Tobacco will be the strongest growing category Global market for tobacco: forecast annual growth rates by category Source: Datamonitor, 2010

93 Growth within tobacco by segments: annual growth rate Roll-Your-Own will be the fastest growing segment Source: Datamonitor, 2010 Forecast annual growth rates within tobacco by segments

94 The global market for tobacco by regions 2009 Europe and Asia Pacific together account for over 2/3 of the market Worldwide: market for tobacco by regions in percent, 2009 Source: Datamonitor, 2010 Worldwide market size for tobacco ,065 m US$

95 Growth rates within tobacco by region: annual growth rate The highest growth rates will be found in South and Central America Forecast annual growth rates within tobacco by region Source: Datamonitor, 2010

96 Source: Datamonitor, 2010 Middle East & Africa South & Central America Asia-Pacific North America Europe Loose tobacco Cigars and Cigarillos Chewing tobacco Tobacco forecast annual growth rates by category vs. region, Tobacco annual growth rates: category vs. region Cigars and Cigarillos will grow in many regions Cigarettes

97 Source: Datamonitor, 2010 Europe North America Asia Pacific South & Central America Middle East & Africa Top 3 strongest growing segments within tobacco by region Cigarillos & Small Cigars are top growing segments in each region Top strongest growing segments per Region within Tobacco by forecast annual growth rates

98 Europe: tobacco market annual growth rates by category Loose Tobacco will nearly grow twice as fast as any other category Europe: forecast annual growth rates within tobacco by category Source: Datamonitor, 2010

99 Europe: growth within tobacco by segments Roll-Your-Own will grow the fastest in Europe Europe: forecast annual growth rates within tobacco by segment Source: Datamonitor, 2010

100 North America: tobacco market annual growth rate by category Loose Tobacco will grow the fastest in North America North America: forecast annual growth rates within tobacco by category Source: Datamonitor, 2010

101 North America: growth within tobacco by segments Cigarillos will be the fastest growing segment in North America North America: forecast annual growth rates within tobacco by segment Source: Datamonitor, 2010

102 Asia Pacific: tobacco market annual growth rate by category Chewing Tobacco will grow the fastest in Asia Pacific Asia Pacific: forecast annual growth rates within tobacco by category Source: Datamonitor, 2010

103 Asia Pacific: growth within tobacco by segments Small cigars & Cigarillos will grow fast, as well as Large cigars Asia Pacific: forecast annual growth rates within tobacco by segment Source: Datamonitor, 2010

104 Middle East and Africa: tobacco market annual growth rate Cigars and Cigarillos will grow over 2 times faster than any other Middle East and Africa: forecast annual growth rates within tobacco by category Source: Datamonitor, 2010

105 Middle East & Africa: tobacco annual growth rates by segments Cigarillos will grow the fastest, followed by Small cigars Middle East and Africa: forecast annual growth rates within tobacco by segments Source: Datamonitor, 2010

106 South and Central America: tobacco market annual growth rate Cigars & Cigarillos will grow the fastest in South and Central America South and Central America: forecast annual growth rates within tobacco by category Source: Datamonitor, 2010

107 South & Central America: tobacco annual growth by segments Very Low Tar Cigarettes will be the fastest growing segment in SCA South and Central America: forecast annual growth rates within tobacco by segment Source: Datamonitor, 2010

108 Top 20 strongest growing countries within tobacco Pakistan will grow the fastest, followed by India Top 20 strongest growing countries within tobacco by forecast annual growth rates Source: Datamonitor, 2010

109 New product launches within tobacco by region 2009 Nearly 80% of new launches occured in Europe and North America Worldwide: new product launches within tobacco by region in percent, 2009 New Product Launches, 2009 Total: 1192 Source: Productscan, 2010

110 New product launces within tobacco by company, 2009 The Altria Group launched the most new products Top 20 companies: new product launches within tobacco 2009 Source: Productscan, 2010

111 Top manufacturers of tobacco by turnover Japan Tobacco has the highest turnover in tobacco Top manufacturers of tobacco, turnover 2009 in m US $ Source: Lebensmittelzeitung, 2010

TNS Infratest Business Intelligence 112 Market for Personal Care

113 The global market for personal care by category 2009 OTC healthcare accounts for over 1/4 of the worldwide market for PC Worldwide: market for personal care by product categories in percent, 2009 Source: Datamonitor, 2010 Worldwide market size for personal care ,147 m US$

114 Global market for personal yare: annual growth rate Care for women will be the fastest growing category Global market for personal care: forecast annual growth rates by category Source: Datamonitor, 2010

115 Top 20 strongest growing segments within personal care Pantiliners and shields articles will grow the fastest Source: Datamonitor, 2010 Top 20 segments within personal care by forecast annual growth rates

116 The global market for personal care by region 2009 Europe and Asia Pacific account for more than 2/3 of the market Worldwide: market for personal care by regions in percent, 2009 Source: Datamonitor, 2010 Worldwide market size for personal care ,147 m US$

117 Growth rates within personal care by region: annual growth rate South and Central America will see the highest growth rates Forecast annual growth rates within personal care by region Source: Datamonitor, 2010

118 Top 3 strongest growing personal care categories by region Feminine Care will be the strongest growing category in nearly every region Top strongest growing categories per region within PC by forecast annual growth rates Source: Datamonitor, 2010 Europe North America Asia Pacific South & Central America Middle East & Africa

119 Top 3 strongest growing personal care segments by region Pantiliners and Shields will grow strongly in most regions Top strongest growing segments per Region within PC by forecast annual growth rates Source: Datamonitor, 2010 Europe North America Asia Pacific South & Central America Middle East & Africa

120 Europe: personal care market annual growth rate by category Feminine Care and Male Toiletries will be the fastest growing categories Europe: forecast annual growth rates within personal care by category Source: Datamonitor, 2010

121 Europe: growth within personal care by segments Depilatories will be the fastest growing segment Europe: forecast growth rates within personal care by segment Source: Datamonitor, 2010

122 North America: personal care annual growth rate by category OTC healthcare will grow in North America, while Fragrances shrinks North America: forecast annual growth rates within personal care by category Source: Datamonitor, 2010

123 North America: growth within personal care by segment Hand Care will grow the strongest, followed by Internal Cleansers North America: forecast annual growth rates within personal care by segment Source: Datamonitor, 2010

124 Asia Pacific: personal care annual growth rate by category Feminine Care will be the fastest growing category in Asia Pacific Asia Pacific: forecast annual growth rates within personal care by category Source: Datamonitor, 2010

125 Asia Pacific: growth within personal care by segment Pantiliners and shields will be the fastest growing segment Asia Pacific: forecast annual growth rates within personal care by segment Source: Datamonitor, 2010

126 Middle East and Africa: personal care growth by category Feminine Care will be the fastest growing category in MEA Middle East and Africa: forecast annual growth rates within personal care by category Source: Datamonitor, 2010

127 Middle East and Africa: personal care growth by segment Internal Cleansers and Sanitary Pads will grow the strongest in MEA Middle East and Africa: forecast annual growth rates within personal care by segments Source: Datamonitor, 2010

128 South & Central America: personal care growth by category Fragrances will grow the strongest in South & Central America South and Central America: forecast annual growth rates within personal care by category Source: Datamonitor, 2010

129 South and Central America: personal care growth by segment Female fragrances will grow the strongest, followed by Male fragrances South & Central America: forecast annual growth rates within personal care by segment Source: Datamonitor, 2010

130 Top 20 strongest growing countries within personal care Growth rates in Venezuela will be the highest Top 20 strongest growing countries within personal care by forecast annual growth rates Source: Datamonitor, 2010

131 New product launches within personal care by region 2009 Over 1/2 of all new products were launched in Europe and North America Worldwide: new product launches within personal care by region in percent, 2009 New Product Launches, 2009 Total: 23,134 Source: Productscan, 2010

132 New product launches within personal care by segment Most new products were launched within soap Top segments by number of new product launches within personal care, 2009 Source: Productscan, 2010

133 New product launches within personal care by company L‘Oreal launched most new products in personal care Top 20 companies: new product launches within personal care, 2009 Source: Productscan, 2010

134 Top manufacturers of personal care by turnover P&G is the largest personal care company worldwide Top manufacturers of personal care, turnover with personal care only, 2009 in m US $ Source: Companies annual reports

135 Market for Household Products

136 The global market for household products by category 2009 Textile washing products account for 1/3 of the market Worldwide: market for household products by product categories in percent, 2009 Source: Datamonitor, 2010 Worldwide Market size for household products ,949 m US$

137 Global market for household products: annual growth rate Paper Products will grow the strongest until 2013 Global market for household products forecast annual growth rates by category Source: Datamonitor, 2010

138 Top 20 strongest growing segments within household products Insecticides Sprays will be the fastest growing segment Source: Datamonitor, 2010 Top 20 segments within household products by forecast annual growth rates

139 The global market for household products by region 2009 Europe and Asia Pacific together account for nearly 2/3 of the market Worldwide: market for household products by regions in percent, 2009 Source: Datamonitor, 2010 Worldwide Market size for household products ,949 m US$

140 Growth rates within household products by region South and Central America will grow the fastest Forecast annual growth rates within household products by region Source: Datamonitor, 2010

141 Top 3 strongest growing household care categories by region Air fresheners and paper products will be the strongest growing categories Top strongest growing categories per region within HC by forecast annual growth rates Source: Datamonitor, 2010 Europe North America Asia Pacific South & Central America Middle East & Africa

142 Top 3 strongest growing household care segments by region The top growing segments are quite different in each region Top strongest growing segments per Region within HC by forecast annual growth rates Source: Datamonitor, 2010 Europe North America Asia Pacific South & Central America Middle East & Africa

143 Europe: household products growth by category Air fresheners will be the fastest growing category in Europe Europe: forecast annual growth rates within household products by category Source: Datamonitor, 2010

144 Europe: growth within household products by segment Toilet papers and air fresheners will be the fastest growing segments Europe: forecast annual growth rates within household products by segment Source: Datamonitor, 2010

145 North America: household products growthby category Air fresheners will grow the fastest, followed by paper products North America: forecast annual growth rates within household products by category Source: Datamonitor, 2010

146 North America: growth within household products by segment Electrical air fresheners will grow the fastest in North America North America: forecast annual growth rates within household products by segment Source: Datamonitor, 2010

147 Asia Pacific: household products growth by category Dishwashing products will grow the fastest, followed by air fresheners Asia Pacific: forecast growth rates within household products by category Source: Datamonitor, 2010

148 Asia Pacific: growth within household products by segment Insecticides Sprays will grow the fastest until 2013 in Asia Pacific Asia Pacific: forecast annual growth rates within household products by segment Source: Datamonitor, 2010

149 Middle East & Africa: household products growth by category Paper products will be the fastest growing category in MEA Middle East & Africa: forecast annual growth rates within household products by category Source: Datamonitor, 2010

150 Middle East and Africa: household products growth by segment Toilet papers will grow the fastest in MEA Middle East & Africa: forecast annual growth rates within household products by segment Source: Datamonitor, 2010

151 South & Central America: household products growth by category Paper products will grow the strongest in South and Central America South and Central America: forecast annual growth rates within household products by category Source: Datamonitor, 2010

152 South and Central America: household products growth by segment Fabric fresheners will be the fastest growing segment South & Central America: forecast annual growth rates within household products by segment Source: Datamonitor, 2010

153 Top 20 strongest growing countries within household products Brazil will grow the strongest, followed by Argentina and Venezuela Top 20 strongest growing countries within household products by forecast annual growth rates Source: Datamonitor, 2010

154 New product launches within household products by region 2009 Europe and Asia Pacific account for more than 50% of the market Worldwide: new product launches within household products by region in percent, 2009 New Product Launches, 2009 Total: 8,297 Source: Productscan, 2010

155 New product launches household products by segment, 2009 Most new launches occurred in continuous air fresheners Top segments by number of new product launches within household care, 2009 Source: Productscan, 2010

156 New products within household products by company, 2009 Reckitt Benckiser launched most new products, followed by S.C. Johnson Top 20 companies: new product launches within household products, 2009 Source: Productscan, 2010

157 Top manufacturers of household care products P&G achieved the highest turnover Top manufacturers of household products: turnover with household products only 2009 in m US $ Source: Company annual reports

158 Market for Pet Care

159 The global market for pet care by category 2009 Dog and Cat care each account for more than 1/3 of the market Worldwide: market for Pet Care by product categories in percent, 2009 Source: Datamonitor, 2010 Worldwide market size for Pet Care ,287 m US$

160 Global market for pet care: annual growth rate by category Dog care will grow the strongest, followed by cat care Global market for pet care forecast growth rates by category Source: Datamonitor, 2010

161 Top strongest growing segments within pet care Dog chews & treats will grow the fastest Source: Datamonitor, 2010 Top segments within Pet Care by forecast annual growth rates

162 The global market for pet care by region 2009 Europe and North America account for more than ¾ of the market Worldwide: market for pet care by regions in percent, 2009 Source: Datamonitor, 2010 Worldwide Market size for Pet Care ,287 m US$

163 Growth rates within pet care by region: annual growth rate MEA and SCA will be the fastest growing regions concerning Pet Care Forecast annual growth rates within Pet Care by region Source: Datamonitor, 2010

164 Source: Datamonitor, 2010 Middle East & Africa South & Central America Asia Pacific North America Europe Pet Healthcare Other Pet Care Cat Care Pet Care forecast annual growth rates by category vs. region Pet care market: category vs. region Dog care will grow the strongest in North America Dog Care

165 Top 3 strongest growing segments within pet care by region The top growing segments are quite different in each region Top strongest growing segments per region within pet care by forecast annual growth rates Source: Datamonitor, 2010 Europe North America Asia Pacific South & Central America Middle East & Africa

166 Europe: pet care annual growth rates by category Dog care will grow the strongest in Europe Europe: forecast annual growth rates within pet care by category Source: Datamonitor, 2010

167 Europe: growth within pet care by segment Dog chews & treats will grow the strongest in Europe Europe: forecast annual growth rates within pet care by segment Source: Datamonitor, 2010

168 North America: pet care annual growth rates by category Dog Care will grow the strongest in North America North America: forecast annual growth rates within pet care by category Source: Datamonitor, 2010

169 North America: growth within pet care by segment Dog food will be the fastest growing segment until 2013 North America: forecast annual growth rates within pet care by segment Source: Datamonitor, 2010

170 Asia Pacific: pet care annual growth rates by category Non cat/dog pet care will grow the strongest in Asia Pacific Asia Pacific: forecast annual growth rates within pet care by category Source: Datamonitor, 2010

171 Asia Pacific: growth within pet care by segment Rodent care outstands all others by growing nearly twice as fast Asia Pacific: forecast annual growth rates within pet care by segment Source: Datamonitor, 2010

172 Middle East and Africa: pet care annual growth rates by category Pet healthcare and dog care will grow the fastest in MEA Middle East and Africa: forecast annual growth rates within pet care by category Source: Datamonitor, 2010

173 Middle East and Africa: growth within pet care by segment Worming Treatments will grow the fastest in MEA Middle East and Africa: forecast annual growth rates within Pet Care by segments Source: Datamonitor, 2010

174 South and Central America: pet care annual growth by category Other pet care will grow the strongest in SCA South and Central America: forecast annual growth rates within pet care by category Source: Datamonitor, 2010

175 South and Central America: growth within pet care by segment Dog chews & treats as well as fish care will grow the strongest South and Central America: forecast annual growth rates within pet care by segment Source: Datamonitor, 2010

176 Top 20 strongest growing countries within Pet Care India will grow the fastest until 2013 Top 20 strongest growing countries within pet care by forecast annual growth rates Source: Datamonitor, 2010

177 New product launches within pet care by region 2009 Europe and N. America account for 2/3 of new launched products Worldwide: new product launches within Pet Care by region in percent, 2009 New Product Launches, 2009 Total: 1,100 Source: Productscan, 2010

178 New product launches within pet care by segment, 2009 Most new products were launched in Dog Care Top segments by number of new product launches within pet care, 2009 Source: Productscan, 2010

179 New product launches within pet care by company, 2009 Nestlé and Mars are by far the top launchers of new products Top companies: new product launches within pet care 2009 Source: Productscan, 2010

180 Top manufacturers of Pet Care Market shares of Mars and Nestlé outstand any other competitor Top manufacturers of Pet Care, market share with pet care only 2008 in percent Source: Euromonitor

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