‘09 vii Međunarodna Jedriličarska regata Perast 2009

‘09 Goals Promotion of sailing as a healthy style of life that foster development of fair and honest sport community in Montenegro Gathering international experience of judging sailing races. Learning of entrepreneurship via mutual event organization and consolidation of efforts of different small and medium enterprise entities. Development of safe relations between all sailing nations of the Adriatic Sea Overall development of the Montenegrin sailing activity and industry

‘09 Values Traditions Honor Teamwork Clean environment

‘09 Preliminary program Schedule Tuesday July 21 st : Porto Montenegro/Fasinada –1 st race: Perast – Tivat – Perast - Tivat ~12 nm –Cocktail party/concert in Porto Montenegro Wednesday July 22 th : –2nd race: Tivat - Perast – channel- Islands ~9nm. –Awards and party for all participants in Perast Participants: Different classes of racing and cruising yachts from Montenegro, Serbia, Croatia, Slovenia and Italy

‘09 Fašinada Regatta Route Day 1 –

‘09 Day 2 – Fašinada Regatta Route

‘09 Organization Regatta is steered by Steering Committee, the Lahor Yacht Club Judge team: one major Judge, 3 local judges in three countries and protest committee, following regatta. Supplementary maintenance: Powerboat for judges, media, vip, photo and video team. Public relation agency: public relations. Free of charge Harbors for participants.

‘09 Awards Includes awards with “Fasinada” or/ sponsor logos and is given to: –Overall winners of the races –Winners of each class –Overall Line-honors, settled by absolute time

‘09 The social project of “Fasinada” Expanding the development of sailing in Montenegro includes a social function. This function is realized as a regatta rule: Each team is allowed to have youngster on board. The young sailors could be selected from the most promising dinghy sailors in national yacht clubs. Educational purpose: give the possibility for young people to increase their sailing experience while participating in an international regatta

‘09 Success keys of “Fasinada” 1.Exceptional scenery of the Kotor Bay 2.Lots of watch points all along the regatta for a larger audience 3.6 years of experience for the Lahor Yacht Club in organizing Fasinada 4.Meeting point for all sailors from Slovenia, Italy, Croatia, Serbia, Montenegro 5.Simply the most important regatta in Montenegro

‘09 Why to sponsor a regatta? Make your communication means evolve: Outdoor advertising is commonly associated with billboards: the reality is that outdoor media covers a broad range of advertising opportunities with varied reach and selectivity. Get your message across uninterrupted space Strong BRANDING associated with an unique environment EYE CATCHING attention Show your POSITIONING on the market: make yourself special Be AHEAD of the local competition who are still advertizing in classical ways (billboards, magazines,…)

‘09 Why to sponsor a regatta? Guaranteed visibility and impact High reach and frequency Message dominance High recall due to your visibility Stand out from the clutter It can’t be switched off or turned out: if your customers are watching the regatta, they have to see you

‘09

Promotion valuable items The development of the sailing community on the Adriatic area Regatta coverage and feedback Clean environment (“Blue flag” program) Social involvement

‘09 How do we promote fasinada? Organization of advertising before, after and during the regatta –National Press, TV, Radio, internet in Montenegro, Croatia and Serbia –Preparation of press releases Preparation of photo materials for the media Interviews with “Fasinada” participants, winners, supporters and partners. Journalists, photographers and a film crew will participate all along the regatta.

‘09 When organizing “Fasinada” advertising campaign we keep informing the media about the upcoming activities early on through press releases, photos and the announcement of participation of most awarded teams. We maintain the press activity by periodical information regarding organizational steps of the Regatta. A few weeks before the regatta opening day a press conference will be held, where more than 20 Medias will be invited. The news should be differentiated into three streams: –a) life-style; –b) hot news service; –c) sport news. We make it work for sponsors

‘09 Outbound communication channels: 1.National TV of Montenegro, Croatia, Serbia; 2.Extensive PR activities on the level of national channels and local channels of municipalities of involved cities; Inbound communication channels: All race legs will be filmed and demonstrated in between the races. The final version of collected video information will be demonstrated as a film on TV

‘09 Sponsorship pricelist (1/2) Advertizing itemWhat you getPrice posters/brochures Your logo on 500 posters, 1000 brochures distributed in Podgorica, Budva, Bar, Kotor, Herceg Novi, Tivat, Perast 500€ Flags in marina We display up to 3 of your flags in Porto Montenegro and/or Perast close to the start/finish points 500€ Magazine ad Your logo is displayed on the Fasinada ad published in 2 magazines (Serbia, Croatia): cca readers 500€ radio ad Your name mentioned during the ad for Fasinada broadcasted on 3 Montenegrin radios (Atlas, Elmag, 1 000€ key-speeches Your name is mentioned as a main sponsor during the opening, closing, and award speeches 1 500€

‘09 Sponsorship pricelist (2/2) Advertizing itemWhat you getPrice clothing Your logo on 500 “Fasinada” t-shirts and caps distributed to the crews and staff 2 500€ Stickers on hulls Your logo on all participating yachts (Minimum 50 boats) 2 500€ Sponsor board Your logo on the sponsor board for TV interviews 2 500€ Category flags Your logo on the category flag of all participating yachts (Minimum 50 boats) 3 500€ Press conference Presence of your PR Manager at the “Fasinada” press conference (20 media invited) 4 000€

‘09 Sponsor Packages Platinum Sponsor € (real value: €) Posters/brochures Flags in marina Magazine ad Radio ad Key speeches Clothing Sticker on hulls Sponsor board Category flags Press conference Gold Sponsor 8 000€ (real value: €) Posters/brochures Flags in marina Magazine ad Radio ad Clothing Sticker on hulls Sponsor board Silver Sponsor 4 000€ (real value: 5 000€) Posters/brochures Flags in marina Magazine ad Radio ad Sticker on hulls Bronze Sponsor 1 000€ (real value: 1 500€) Posters/brochures Flags in marina Magazine ad

‘09 Contacts Public relations Marjan Dimitrijevic Mob Director Mirko Franovic Mob