We know how to play a good football. They do not know how to design a good logo and mascot positivity The Design Conspiracy: Every designer in the room.

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Presentation transcript:

We know how to play a good football. They do not know how to design a good logo and mascot positivity The Design Conspiracy: Every designer in the room is on your side now. Good opener.

Give FIFA a kick For their 2010 World Cup at South Africa The Design Conspiracy: Haha. Although this doesn't have the design sophistication of 8D.ppt it still uses images and words in a powerful way. The Design Conspiracy: Haha. Although this doesn't have the design sophistication of 8D.ppt it still uses images and words in a powerful way.

Owned by FIFA Was born in 1930 and every four years event The international football competition – one nation, one trophy Olympics has logo and mascot, World cup has too Latest one is 2006 World Cup at Germany “A time to make friends” concept Background – Football World Cup Apart from the football game, design means the business

Logo, Mascot, Theme make the event manifest People love…. mascot song football gift souvenir “wow. this is limited edition” “Hey. You got to wait for the next 4 years….why not?” “Dad! Don’t put logo sticker on my schoolbag” “Keychain and badge…mmm both are good”

Evolution Negative Feedback Bad design Too many elements Not relevant Go broke The Design Conspiracy: Really valuable. Only the second person to reference previous logo’s / mascots.

Challenges 2010 World Cup at South Africa Football Game Let them do their jobs Design Logo, Mascot, Ball, and Flag We will do it. not adidas Let make it….. simple relevant different admiring big six Font, color, size, and proportion are considered The Design Conspiracy: A bit of a mess but some good stuff here. Like the adidas point. But what is “big six”? The Design Conspiracy: A bit of a mess but some good stuff here. Like the adidas point. But what is “big six”?

“football is instinctive and wild ” Theme The Design Conspiracy: Good. Another good link between football and SA. Everyone tried this, but not everyone cracked it. The Design Conspiracy: Good. Another good link between football and SA. Everyone tried this, but not everyone cracked it.

Not only to take attractions and see the parade But also to buy a ton of gift and souvenir from sticker to costume dress Creating design that supports the business The players kick, we do the design Inspiration : Disneyland

We hope we will be the finalist in We hope we will hug the best mascot in The Design Conspiracy: This is fantastic. Passionate, real, conjures pictures in your head. How could you not want these guys to win and take your mascot up on to the podium? The Design Conspiracy: This is fantastic. Passionate, real, conjures pictures in your head. How could you not want these guys to win and take your mascot up on to the podium?

Dankie* *Thank you in African The Design Conspiracy: Nice ending. There was some real passion and wit in this one. We could work from this. Some of the slides could be clearer but otherwise good stuff. The Design Conspiracy: Nice ending. There was some real passion and wit in this one. We could work from this. Some of the slides could be clearer but otherwise good stuff.