Social Media

Understand WHY Biggest MISTAKES How YOU can get STARTED 15 Minutes Agenda

The Facts

According to a recent study by PEW around 39% of all adult Americans have engaged in either civic or political activity on social media between 1-8 times. (Pew Research Center’s Internet & American Life Project ) The Facts According to a recent study by PEW around 39% of all adult Americans have engaged in either civic or political activity on social media between 1-8 times. (Pew Research Center’s Internet & American Life Project )

As their usage becomes more widespread among the public at large, more and more voters will use these sites to become engaged with the political process The Facts As their usage becomes more widespread among the public at large, more and more voters will use these sites to become engaged with the political process

So What? Think of getting a ‘LIKE’ on Facebook as someone slapping a bumper sticker on their car….. Now imagine everyone in the city having your bumper sticker!

Candidates with Twitter accounts receive 46% more votes than those without. Dr. Ciaran McMahon - examine the impact of social media on the Irish general election Candidates with Facebook accounts receive 53% more votes than those without.

How To Build Fans (Likes)

How To Build Fans 1. Leverage Existing Site Traffic

How To Build Fans 2. Use Signature

How To Build Fans 3. Send Out Blast

How To Build Fans 4. Use Facebook Like Box

How To Build Fans 5. Build Facebook Reveal Page

How To Engage

WAIT!

Before you posts content to your Fans – you need to understand Facebook EdgeRank.

Edge Rank A scoring system used by Facebook to determine what posts show up in the newsfeed of people on Facebook !

Over 80% of users that become fans of pages never go back to the fan page because of poor engagement (edge rank scores) Did You Know? So it is very important that each time you post – you encourage fans to either LIKE, COMMENT or SHARE the post !

Engagement 1.How often should I post? 2.What type of content should I post? 3.When is the best time to post? 4.How can I measure results?

How Often To Post You can post as OFTEN as you would like as long as the content is engaging with your fan base! Tip: If you are posting often – ensure you ‘PIN’ the posts that you want users to always see (so it stays at the top) !

What Type of Posts Posts that include a picture or video have at least 100% more engagement Tip: Keep your posts short. Stats have shown that posts 100 characters or less tend to have higher engagement! !

Create Events Communicate local events, happenings, meetings, rallies etc with the Facebook Event Feature Tip: Be sure to give your event name a ‘catchy title’ as it will appear on peoples profiles (their timeline wall) when they join !

Ask Questions This is a great way of collecting feedback and building Facebook EdgeRank !

Post Details If you are asking community for help – ensure you give details and a way to communicate back

Use Analytics Facebook has ‘Free’ data in their insights – but EdgeRankChecker.com can provide you a lot more detail This tool can tell you what day/time to post based on measuring engagement on your fan page !

Other Tips 1.Generally best times to post is b/w 1-3 pm 2.Engagement rates are 18% higher on Thursdays and Fridays 3.Engagement rates fall 3.5% below average Mon-Wed

1.Not using social media 2.Not being consistent 3.Not listening – 1 way dialogue 4.Not engaging 5.Using poor grammer & speling 5 Biggest Mistakes

Pick Your Battles 1.Facebook Page 2.Twitter Page 3.LinkedIn Page 4.YouTube Channel [If you have videos – and videos are great content]

Bringing It All Together