Go Sailing – The program and the best day for clubs to attract new members

Go Sailing – The Background The “Go sailing” brand was developed in Victoria in 2006 to Transcend all the individual clubs brands and identities Muster existing sailors to promote their sport Present a contemporary image to the public Encourage non participants to go sailing at member clubs It is currently funded by Sport and Recreation Victoria

What does the Go Sailing Program involve? A website – designed for novices or those wanting to find out more about getting into the sport. "Go Sailing" days – focusing on a limited number of days but delivering a message that clubs are welcoming and always looking for new members A range of printed brochures – for example a brochure titled "Like to Go Sailing at a Club in Victoria?” A boat show display stand – with information targeted at people who want to get into sailing

What does the Go Sailing Program involve?... continued The Famous Go Sailing sticker– encouraging clubs and class members to promote sailing Club signage – available free of charge to clubs – as both banners and large decals A PR campaign highlighting the affordability and accessibility of sailing through articles on kids, women and families in sailing, its affordability and accessibility including Sailability.

Go Sailing Day Over the last 2 years there has been 1700 and 1800 participants. This year there are 32 clubs signed up to be involved, more then any other year. Interest is our Go Sailing Day’s from other states wanting to emulate our success Securing media partnership with 2010 Yachting Victoria Media & Publicly Award winner the Leader Newspaper Emphasis this year on recording attendees contact information and converting them into members And creating a standard for activities run on the day

Go Sailing Manual A guide to writing Media Releases A order form for Go Sailing merchandise and Go Sailing branded clothing Indemnity forms A expression of interest for advertising in your local Leader newspaper A guide for suggested activities for the day A promotional timeline Volunteer Plan Risk Management What does YV do/ What does the Yacht Club do

Go Sailing – The Message Everyone in the Sailing Community understand the brilliance of our sport in both competing and enjoyment The Go Sailing program wants everyone in Victoria to have this experience regardless of ability, age or financial status

Go Sailing – Contact Sam Watson Please contact me if you have any questions regarding the Go Sailing Program and the Go Sailing Day – Phone – ext 1 Postal Address – 2/77 Beach Rd, Sandringham, 3191