Semiotics Study of Signs.

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Presentation transcript:

Semiotics Study of Signs

The Arnolfini Marriage Jan van Eyck 1434 Fashion Head Dress Heavy Clothing, Green Bed Dog Shoes Oranges Cherries Hands (1 and 2) Eyes Mirror Broom Chandelier

Diamond Engagement Ring Tradition

Terminology

Sign Something that stands for something else (signifier)

Signified / Signifcation DeBeers created this signification: Size of the diamond equates to amount of love and worth of the bride. = =

Image: a collection of signs

Codes Systems of signs

Decode To read signs (what is being signified)

Denotation: Literal Meaning

Connotation: Ideology / Mythology

Terminology Sign Something that stands for something else (“signifier”) Signified: What the sign means Signification Meaning / the act of signifying Decode To read signs Image: A collection of signs Codes Systems of signs (e.g., bridal codes) Denotation: Literal meaning Connotation: Ideology/Mythology

De Saussure: Signs become defined by their differences with other signs in a system.

Barthes Denotation Connotation (Connotation obscuring Denotation)

Matthias Grunewald, Crucifixion, 1512-1515

Destabilization of a Sign Example: Concorde Jet

Is this a symbol, icon, or index?

Symbol, Icon, or Index?

Symbol, Icon, or Index? Betty Crocker

Having the qualities of an icon Iconography: Use of icons Iconoclast Iconographic: Having the qualities of an icon Iconography: Use of icons Iconoclast Destroyer of Icons

Paradigmatic/syntagmatic

Critical Theory Some ideas that influence the way we read signs: Freudian (Psychoanalysis) Jungian Feminist Ethnic Marxist Semiotics

Freud: Id, Ego, Super Ego

Freud: Sublimation

Freud: Phallic Symbols

Freud: Phallic Symbols

Freud: “Penis Envy”

Freud: Fear of Castration