I want to FIND the relevant information in the right context…. and fast!! Anne van der Heide Marc Gelissen

The CONTEXT of this presentation The information struggle we face every day The road to wisdom A search example

The complexity we are facing every day is growing… Today a person is subjected to more information in ONE DAY than a person in the middle ages in his ENTIRE LIFE

And we ain’t seen nothing yet… Source IDC: the total quantity of digital information created, captured and replicated worldwide. It is measured in exabytes (one exabyte= 1 billion gigabytes)

Risk…

Managers spend two hours a day looking for information they need, and almost half the data is useless once they get it Result I do not have a complete overview of which products this customer has bought from us including the complaints he had and if there are any outstanding invoices…. I get different data out of different applications… which data is right? It is difficult to reuse data and content without the right context I am not able to act pro-active towards my target group as the information I need is dispersed in different systems and is not available in a timely way Provide the right user with the right information at the right moment in the right context

InterpretationWisdomKnowledge Information Data The ultimate target is wisdom Integration Application

What is the solution What are you working on? I have this guy from IRIS complaining again and I have to solve it!! You should talk to John. He spoke to them recently. Knowledge Sharing for Smokers!!!

The IT solutions for the challenge Staircase to Wisdom

Business case Large international office supplies firm Recurring missed delivery for key customer IRIS Customer service manager needs to solve the issue Customer name and status (red) is known Mission: figure out the cause and recommend and implement a solution ASAP

WebDocuments(Paper) Archive sERPCRM Structured Unstructured “IRIS” “Complaints” Full Text Search Engine “IRIS” Ap Search “IRIS” Ap Search

InterpretationWisdomKnowledge Information Data A long way to go to wisdom… Integration Application

WebDocuments(Paper) Archive sERPCRM Structured Unstructured Search Engine “IRIS” “Complaint”

InterpretationWisdomKnowledge Information Data Getting better… but not there yet. Integration Application

WebDocuments(Paper) Archive sERPCRM Structured Unstructured Search Engine Virtual Search Data Layer Customer object Complaints object “IRIS” “Complaints”

WebDocuments(Paper) Archive sERPCRM Structured Unstructured Search Engine IRIS Complaint Virtual Search Data Layer Customer object Financial object CFO

InterpretationWisdomKnowledge Information Data We are on the top!! Integration Application

Context can be determined by e.g.: User/Role Date Device used Step in the process Context indication by the user Interests of the user Location/office

Let’s look at an example… Anne van der Heide

But…. Always remember

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