Human Communication THIRD EDITION ◄ Judy C. Pearson  Paul E. Nelson  Scott Titsworth  Lynn Harter ► C H A P T E R F O U R T E E N Informative Presentations McGraw-Hill © 2007 The McGraw-Hill Companies, Inc. All rights reserved.

C H A P T E R ◄ 2 McGraw-Hill © 2007 The McGraw-Hill Companies, Inc. All rights reserved. Chapter 14 Objectives Recognize the goals of informative presentations Identify topics appropriate for informative speaking Provide examples of immediate behavioral purposes for an informative presentation

C H A P T E R ◄ 3 McGraw-Hill © 2007 The McGraw-Hill Companies, Inc. All rights reserved. Chapter 14 Objectives Define concepts related to informative speaking such as information hunger, information relevance, extrinsic motivation, informative content, and information overload Use the skills of defining, describing, explaining, narrating, and demonstrating in an informative presentation

C H A P T E R ◄ 4 McGraw-Hill © 2007 The McGraw-Hill Companies, Inc. All rights reserved. How Do You Prepare an Informative Presentation? What is your goal? –To increase your audience’s knowledge or understanding of a topic

C H A P T E R ◄ 5 McGraw-Hill © 2007 The McGraw-Hill Companies, Inc. All rights reserved. How Do You Prepare an Informative Presentation? What is your goal? What topics are appropriate? –How to do something –What something is –How something happens

C H A P T E R ◄ 6 McGraw-Hill © 2007 The McGraw-Hill Companies, Inc. All rights reserved. How Do You Prepare an Informative Presentation? What is your goal? What topics are appropriate? What is your purpose? –Behavioral purpose The actions you expect from your audience Describe, distinguish, compare, define, state, show

C H A P T E R ◄ 7 McGraw-Hill © 2007 The McGraw-Hill Companies, Inc. All rights reserved. How Do You Effectively Present Information to an Audience? Create information hunger –Create a need for information in the audience –Use rhetorical questions –Arouse curiosity

C H A P T E R ◄ 8 McGraw-Hill © 2007 The McGraw-Hill Companies, Inc. All rights reserved. How Do You Effectively Present Information to an Audience? Create information hunger Demonstrate information relevance –The importance, novelty, and usefulness of the information to the audience

C H A P T E R ◄ 9 McGraw-Hill © 2007 The McGraw-Hill Companies, Inc. All rights reserved. How Do You Effectively Present Information to an Audience? Create information hunger Demonstrate information relevance Reveal extrinsic motivation –Give the audience reasons outside the speech for listening

C H A P T E R ◄ 10 McGraw-Hill © 2007 The McGraw-Hill Companies, Inc. All rights reserved. How Do You Effectively Present Information to an Audience? Create information hunger Demonstrate information relevance Reveal extrinsic motivation Design informative content –Use main points, subpoints, illustrations and examples to clarify and inform

C H A P T E R ◄ 11 McGraw-Hill © 2007 The McGraw-Hill Companies, Inc. All rights reserved. How Do You Effectively Present Information to an Audience? Create information hunger Demonstrate information relevance Reveal extrinsic motivation Design informative content Avoid information overload –Quantity and complexity

C H A P T E R ◄ 12 McGraw-Hill © 2007 The McGraw-Hill Companies, Inc. All rights reserved. How Do You Effectively Present Information to an Audience? Create Information Hunger Demonstrate Information Relevance Reveal Extrinsic Motivation Design Informative Content Avoid Information Overload Organize Content –Forecast, use transitions and signposts, use repetition, summarize and conclude

C H A P T E R ◄ 13 McGraw-Hill © 2007 The McGraw-Hill Companies, Inc. All rights reserved. Skills for Informative Speaking Defining –Comparison and contrast –Synonyms and antonyms –Operational definition

C H A P T E R ◄ 14 McGraw-Hill © 2007 The McGraw-Hill Companies, Inc. All rights reserved. Skills for Informative Speaking Defining Describing –Distinguishing between abstract and concrete words –Using colorful imagery

C H A P T E R ◄ 15 McGraw-Hill © 2007 The McGraw-Hill Companies, Inc. All rights reserved. Skills for Informative Speaking Defining Describing Explaining –Simplifying or clarifying an idea while arousing audience interest

C H A P T E R ◄ 16 McGraw-Hill © 2007 The McGraw-Hill Companies, Inc. All rights reserved. Skills for Informative Speaking Defining Describing Explaining Narrating –The oral presentation and interpretation of a story, a description, or an event

C H A P T E R ◄ 17 McGraw-Hill © 2007 The McGraw-Hill Companies, Inc. All rights reserved. Skills for Informative Speaking Defining Describing Explaining Narrating Demonstrating –Showing the audience what you are explaining