Improving Membership Building Rotary

Southern California/Nevada PETS 2007 Learn Objectives 1. Establishing realistic membership goals for the upcoming Rotary year. 2. Understand the important elements in that affect membership development. 3. Develop strategies for membership recruitment, retention, and education.

Southern California/Nevada PETS 2007 RETENTION RECRUITMENT NEW CLUBS Membership Growth and Development

Southern California/Nevada PETS 2007 Presidential Citation Membership Goals: Net increase of one member Attend district membership seminar Provide Quarterly Guest Day Invite TRF & RI Alumni to join Recognize Sponsors of new Rotarians Encourage Diversity Sponsor a New Rotary Club-- NEW GENERATIONS Analysis of community Retention Report monthly – RI website President Wilf Wilkinson

Southern California/Nevada PETS Expanding Need for Humanitarian Service

Southern California/Nevada PETS Greater Need for Program Participation

Southern California/Nevada PETS Increasing Need for Financial Support of The Rotary Foundation

Club Leadership Plan You Can Create Exciting Programs and Sustain and Grow Membership Implement Successful Service Projects Support The Rotary Foundation Develop Club Leaders for Beyond Club Level Four Avenues of Service

Southern California/Nevada PETS 2007 Club Leadership Plan Club Board of Directors Club Administration Club Public Relations Membership Service Projects The Rotary Foundation District support of the Club Leadership Plan Assistant Governors Public Relations Committee Membership Development Committee District Programs Committees The Rotary Foundation Committee

Southern California/Nevada PETS 2007 NEW MEMBERS

Southern California/Nevada PETS 2007 Gender of Club Members WORLDWIDE CANADA & USA GREATER VANCOUVER

Southern California/Nevada PETS 2007 Vocations of Rotarians BCIT Study FinancialFinancial

Southern California/Nevada PETS 2007 Member Age – Canada & USA 63 % age 50 +

Southern California/Nevada PETS 2007 Is the membership in your club diverse ? Rotary Club Membership GENDER RACE AGE CLASSIFICATIONS

Southern California/Nevada PETS 2007 Diversity in Recruiting Youth Programs, Interact, Rotaract, RYLA GSE Teams, Ambassadorial Scholars, GUTS Ethnic Media Service Projects in the target community Rotarians from target cultural group Multi-Language RI Literature and Web Sites Citizenship Days

Southern California/Nevada PETS 2007 What Works? Give time to membership every week Select passionate club membership chair Meaningful service projects Personal Benefits (WIFM) Seek new classifications & demographics Publicize service projects & Rotary Club membership goal that challenges Appealing club meetings Club-In-A-Club Teams.

Southern California/Nevada PETS 2007 Recruitment & Retention Action Steps 1. Identify 2. Inform 3. Invite 4. Induct 5. Instill 6. Involve 7. Instruct

Southern California/Nevada PETS 2007 Membership Committee

Southern California/Nevada PETS 2007 Membership Committee Resource for helping to achieve club membership goals Develops and implements a plan for recruiting and retaining club members

Southern California/Nevada PETS 2007 Retention…

Membership growth has two equally important elements Bring in Quality Members Members Stop The Leaks! Reduce the loss of members Stop The Leaks! Reduce the loss of members

Southern California/Nevada PETS 2007 Loss of members who have been in Rotary fewer than 3 years 10+ years <1 year 1-2 years 2-3 years 3-5 years 5-10 years 20% 10% 14% 18% 20 % 18% 42% of lost members had less than three years of membership 20%

Southern California/Nevada PETS 2007 Why do we lose members? Cost & Time vs. Value Closed Minds - Attitude Lack of Leadership Bored Animosity and Conflict Health Problems

Southern California/Nevada PETS 2007 A New Member Needs a friend an assignment nourishment

Southern California/Nevada PETS 2007 Membership Education Prospective member education New member orientation and education Continuing education for all members Club Training Chair

Southern California/Nevada PETS 2007 NEW CLUBS

Southern California/Nevada PETS 2007 New Clubs Alternate Meeting Times Afternoon “No Meal” Club Communities without Clubs New Club in a Community Diversity – Cultural Rotary Meets Today

Southern California/Nevada PETS 2007 Barriers to New Clubs Resistance from existing club(s): Fear of competition for fund raising Fear of membership loss Loss of community status Claims of not enough classifications Resistance to change

Southern California/Nevada PETS 2007

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