1 Socioeconomic Trend Analysis Reno, NV February 2, 2007

2 Population Density Source: Wikipedia Encyclopedia

3 Western States Population Density, 2000 Census Rank Population Per Sq. Mile California Hawaii Washington U.S. Average80.7 Arizona Colorado Oregon Utah Nevada Idaho New Mexico Montana486.2 Wyoming495.1 Alaska501.1 Source: Wikipedia Encyclopedia

4 Nevada Source: Bureau of Labor Statistics

5 Nevada Metropolitan and Micropolitan Key Demographic Statistics, 2006 MetropolitanMicropolitan Sub-Total/ Average State Total/Ave Percent Of Total Population2,314,540211,3992,525,9392,575, % Households870,99080,616951,606969, % Families568,65957,557626,216638, % Ave. HH Size % Median Age % Median Income$55,499$52,200$55,191$55, % Ave. Income$72,294$64,922$71,659$71, % PC Income$27,514$25,020$27,302$27, % Source: U.S. Census Bureau

6 Outline Why data is important in assessing a community? Why data is important in assessing a community? What types of data are available and where to locate? What types of data are available and where to locate? How can data be analyzed to better understand my community? How can data be analyzed to better understand my community? How can data and results be presented to targeted audiences? How can data and results be presented to targeted audiences? Pacific Northwest Regional Economic Analysis Project Pacific Northwest Regional Economic Analysis Project

7 Why data is important in assessing my community? Why Social and Economic Data is Important Data is powerful! Data is powerful! Can provide an excellent quantitative snapshot of a community Can provide an excellent quantitative snapshot of a community  Single time period (2000 census)  Multiple time periods (1990 census and 2000 census) Using both quantitative and qualitative data can better explain cause and effect relationships Using both quantitative and qualitative data can better explain cause and effect relationships Excellent educational tool for community leaders and broad community audiences Excellent educational tool for community leaders and broad community audiences

8 Types of Data Available

9 Types of Data Available Types of Data Primary Data Primary Data  Collected at the source  Answers a research question  Examples – needs assessment, community and policy issues Secondary Data Secondary Data  Collected and published by a third party  Provides a context for better understanding a community and issues

10 Types of Data Available Levels of Data National National Regional Regional  Multi-state  Multi-county Local Local  County  City/Zip Code  Census tract

11 Types of Data Available Common Sources of Data Federal Federal State State Local Local Private Private

12 Types of Data Available Types of Data and Where to Locate Demographic (basic social characteristics) Demographic (basic social characteristics) Employment (resident vs. commuter) Employment (resident vs. commuter) Occupation (employment & unemployment) Occupation (employment & unemployment) Income (payroll, transfer payments, etc..) Income (payroll, transfer payments, etc..) Trade (output, I-O, business characteristics) Trade (output, I-O, business characteristics)

13 Types of Data Available Types of Data and Where to Locate (cont.) Prices (cost of living, consumer expenditures) Prices (cost of living, consumer expenditures) Economic Assets (debt finance, research, education, infrastructure) Economic Assets (debt finance, research, education, infrastructure) Quality of Life (housing, environ, etc…) Quality of Life (housing, environ, etc…) Industry (industrial sectors) Industry (industrial sectors) Firms (profit & nonprofit) Firms (profit & nonprofit)

14 Using Data for Community Assessment

15 Using Data for Assessment Questions Often Asked What does population tell us about our county/community? What does population tell us about our county/community? What are the current employment conditions in our community? What are the current employment conditions in our community? What part of our local economy is growing or not growing? What part of our local economy is growing or not growing? How does our local economy compare to other nearby economies? How does our local economy compare to other nearby economies? What are the current economic indicators for the community or region and how can this be used to identify opportunities? What are the current economic indicators for the community or region and how can this be used to identify opportunities?

16 Using Data for Assessment Key Points to Consider when Conducting Demographic and Economic Analysis No “single number” represents the local economy. No “single number” represents the local economy. Make comparisons between other communities/counties. Make comparisons between other communities/counties. Examine change over time. Examine change over time. A “reality check” is essential. Always be willing to use data that is provided by a reliable source. A “reality check” is essential. Always be willing to use data that is provided by a reliable source.

17 Presentation

18 Data & Analysis Presentation Basic Community/County Profile Provides a basic overview of important demographic and economic indicators. Provides a basic overview of important demographic and economic indicators. Data can be presented in a series of tables and/or charts. Data can be presented in a series of tables and/or charts. Example – Lincoln County Nevada Fact Sheet Example – Lincoln County Nevada Fact Sheet

19 Data & Analysis Presentation Basic Methods Absolute Change (two or more points) Absolute Change (two or more points) Percent Change (two or more points) Percent Change (two or more points) Index Change (comparison to a base year) Index Change (comparison to a base year) Percent Distribution Percent Distribution

20 Data & Analysis Presentation Population Trends /- % Change Lincoln3,8793,9513, % Nye35,03923,88214,570+20, % White Pine 8,8639,6097,710+1, % Nevada2,206,0221,611,593955,810+1,250, %

21 Data & Analysis Presentation Data Presentation Examples Population (Absolute)Population (Index)

22 Data & Analysis Presentation Employment Trends by Major Economic Sector Lincoln County Percent1990Percent % Change Farm % TPU % Retail Trade % Service6531, % Government % Other % Total2,0172, %

23 Data & Analysis Presentation Data Presentation Examples Employment (Absolute) Employment (% Change)

24 Data & Analysis Presentation Data Presentation Examples Employment 1990 Employment 2000

25 Pacific Northwest Regional Economic Analysis Project