Julie Palermo Section 8 October 2, 2010

History What is Nike? Is the worlds most leading supplier of athletic shoes, apparel, and sporting equipment. Foundersand Foundation Founded in January 1964 as Blue Ribbon Sports by Bill Bowerman and Philip Knight. Initially operated as a distributor for Japanese shoe maker Onitsuka Tiger. Opened its first retail store in Santa Monica, Ca in , partnership with Tiger fell apart. BRS prepared to launch there own line of footwear, which presented the swoosh logo designed by Carolyn Davidson. 1971, the first shoe came out to the public, was a soccer shoe named Nike. Company became Nike Inc, in 1978, after the Greek goddess victory. 1988, Nike ad campaign came out with not the famous slogan of “ Just Do it.”

Bill Bowerman & Philip Knight Carolyn Davidson Dan Wieden Onitsuka Tiger

Products Sports equipment Shoes Jerseys Shorts Baselayers Sport Activities Football Basketball Running Combat Sports Athletics Gold Men, women, and children’s cross training Outdoor Activities Skateboarding Cycling Volleyball Wrestling Cheerleading Auto Racing Aquatic activities Sports and they market for… Track & Field Baseball Ice Hockey Tennis Football Lacrosse Basketball Cricket Popular with… Youth culture Chav culture Hip Hop culture Urban Fashion Newest Product Teamed up with Apple to create the Nike + Monitors the runners performance through a radio device in the shoe which links to the iPod nano.

Competitors 2 nd leading manufacturers of footwear ReebokAdidas Converse New Balance

Fun Facts The Creator of the Swoosh logo was only paid $35. The CEO of Nike is the sixth richest man in America. He is worth 5 billion dollars and makes his profits off of sweatshop workers. Nike is the biggest show company in the world because it operates in countries where it is illegal to ask for hire wages and better working conditions. The company has factories in 45 countries. The first Nike was the Nike Tailwind. The Nike Air Sole actually has no air in it. The produce about 50,000 product styles a year and sells in 160 countries.

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