Peer-to-Peer fundraising Iain Ure, Client Support.

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Presentation transcript:

Peer-to-Peer fundraising Iain Ure, Client Support

Welcome What is it, why use it and why Engaging Networks? The P2P journey How it works in Engaging Networks Examples

Peer-to-peer Supporters → fundraisers Many individual fundraising pages Family, friends, colleagues, societies Variety of contexts Your fundraising events, e.g. marathon Personal event, e.g. give up your birthday Standing donations – donation form on own blog, website, facebook page Charity-driven or fundraiser-driven

Why? Donate Donor

Why? Fundraiser Donate Fundraiser Donate Fundraiser Donate Fundraiser Donate You Donor

Why? Reach and scale Power of... Word of mouth Influence Personal Your relationship with your supporters Empowerment Brand, membership Part of their own blog, site and personal interactions Supporter acquisition via their own friends and family

What do I need? Fundraiser registration / login Fundraiser admin area Donation page Page search Display widgets Social sharing Automated communication - triggers Reporting

How does it work in Engaging Networks? Peer-to-peer campaign Registration Widget Donation Widget HTML Template Theme

Why Engaging Networks? Similar systems: microsite with limited branding - navigation menu, structure, credit card payment all clearly third party Brand experience Your styling – HTML template, theme Part of your site “Analysis of cumulative giving through charity websites powered by Network for Good shows the giving experience has a significant impact on donations: Donors who gave through pages branded by the charity started at a higher level ($187) and increased more (to $279) than those who gave through generic pages ($163, rising to only $202). That’s 38% more.” source: Network for Good (2010)

Why Engaging Networks? You have control Add custom fields and questions e.g. T-shirt size Languages Integrated payment, not 3rd party page Integrated with wider fundraising Donations direct to your gateway Donor data saved to your supporter record Seamless integration with mailing list, broadcast , triggers

Sabin END7 campaign 15 teams 93 donors $4300

Demonstration

Examples

Thank you