Social Media
How to Use Social Media for a Cause to Grow Your Business Dawn Nelson
About VIP Digital Marketing
Social Media: where do I start? Develop a Facebook Fan Page Please note that this needs to be a FAN PAGE Inform customers that you are online and encourage them to “follow” you. Offer discounts & other offers to Facebook Followers Encourage customers to share your Facebook Fan Page with their friends, increasing your marketing reach. Offer “referral” discount or offer for customers that are referring new fans to your Page
Building a Social Media Network Create Social Media Calendar Post Upcoming Events Interact with other “Like Minded” Companies Utilize social media to connect with local business, your community and other target audiences Link your Facebook Page to your website Make your Online Presence known to your customers in your Storefront – Facebook Logo with Page Name – QR Code for Facebook Page Consider monthly “Giveaways” or Discounts to Followers – I suggest Like, Share, Comment Giveaways
Now What? Do: Make regular posts Keep customers informed Follow through with offers promotions Encourage feedback Engage your followers Don’t: Forget about your Facebook Page Forget to check your Fan Page Daily Ignore Questions or Feedback, even if they are negative
Utilizing Social Media to Support a Cause
FUNdraisers for Stevie’s Furry Friends, Inc.
Supporting A Cause with Social Media Choose a cause you would like to support. – Ideas: Local Non-Profit Local Family that needs support National Non-Profit Local School Project
Starting your FUNdriaser Determine what type of Social Media FUNdraiser you would like to have. – LIKES per page – Referrals by others – Demographical Competition
Things to Consider Before Starting your FUNdraiser What will be the “Prize” – Monetary Donation – Product Donation Will there be a “Cap” – Remember… FUNdraisers can go VIRAL, so be prepared Timeframe – How long will the FUNraiser last?
Benefits for YOU Brand Recognition – Local customers will appreciate that you are supporting a cause that is important to you – Create a Cycle of Giving Generate new customers/leads – People like to give back to companies that support a cause THEY support
Where to “advertise” your FUNdraiser In your Storefront – Posters – Inserts in Customer Bags – Advertisement in Newspaper/Radio Online – Website – Facebook – Twitter – Linked In
Continued Encourage the “Cause” that you are supporting to promote the fundraiser as well! – Ask that they “tag” you in any posts online, generating more BUZZ for the FUNdraiser – Leave feedback on YELP Don’t limit yourself to promoting the cause on your BUSINESS page, also ask for support from your friends & family – They will be happy to support your cause
After the FUNdraiser Keep the BUZZ going…. – Post a BLOG post on your website giving FUNdraiser Details – Have your FUNdraiser details visible in your storefront – Post follow up information regarding FUNdraiser on your Social Media sites. Followers want to know how successful the event was for your cause.
Questions? Dawn Nelson Owner/Social Media Enthusiast (402)