Geert Hofstede´s cultural dimensions and Edward Hall´s dimensions

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Presentation transcript:

Geert Hofstede´s cultural dimensions and Edward Hall´s dimensions http://www.geert-hofstede.com

Hofstede Power Distance (PDI) Individualism versus collectivism (IDV) Masculinity versus femininity (MAS) Uncertainty avoidance (UAI) Long-term versus short-term orientation (LTO) Indulgence versus Restraint (IVR) http://www.youtube.com/watch?v=PVbkjobD8ao&lr=1&feature=mhsn

High vs. Low Context Cultures Edward Hall http://edwardthall.com/ Low-Context cultures: What is said is precisely what is meant Messages are explicit Words carry most of the information in communication High-Context cultures: The context of the message— the message source, his or her standing in society or in the negotiating group, level of expertise, tone of voice, and body language—are all meaningful Less information is contained in the verbal part of the message More information resides in the context of communication (background, associations, basic values of communicators) MONOCHRONIC VS POLYCHRONIC CULTURES: Time is money“ USA, „Those who rush arrive first at the grave (Spain), „Before the time, it is not the time; after the time, it´s too late“ (France) PROXEMIC – DISTANCE, SPACE (in-group, outgroup, physical space…), e.g. friendship patterns, „size“ of family, guanxi „touch“ coulture – to show intimity in ads

Which cultural dimensions (Hofstede and Hall)? What product? What mix? http://www.youtube.com/watch?v=cT8L1Gms07Y http://www.youtube.com/watch?v=sSLPEwvVvN0 http://www.youtube.com/watch?v=JK_NinOmFWw http://www.youtube.com/watch?v=v1vvLQd53Ps http://www.youtube.com/watch?v=YOpAVz-ntCs (I can) http://www.youtube.com/watch?v=BGPIszdcCcc (Ikea hundstol)

Canada vs Czech Republic http://geert-hofstede.com/canada.html

Finland vs France http://geert-hofstede.com/finland.html

Germany and Greece http://geert-hofstede.com/germany.html

Iran and Poland http://geert-hofstede.com/iran.html

Portugal and Slovakia http://geert-hofstede.com/portugal.html

Spain and Sweden http://geert-hofstede.com/spain.html

Taiwan and USA http://geert-hofstede.com/taiwan.html