Persuasive Strategies and Propaganda Techniques 5/23/2015Free template from www.brainybetty.com 2 Ethos making yourself seem trustworthy and honest reputation.

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Presentation transcript:

Persuasive Strategies and Propaganda Techniques

5/23/2015Free template from 2 Ethos making yourself seem trustworthy and honest reputation

5/23/2015Free template from 3 Dr. Oz

5/23/2015Free template from 4 Logos using logic, numbers, facts, and data to support your argument Four out of five dentists surveyed recommend…

5/23/2015Free template from 5 Pathos appealing to your audience’s emotions to identify with the writer's point of view

5/23/2015Free template from 6 Emotion happiness, joy, sadness, thankfulness, worry, etc. – but the most powerful emotion is…

5/23/2015Free template from 7 fear of not fitting in fear of being alone fear of being uncool fear of being afraid fear of discovery …FEAR!

5/23/2015Free template from 8 Kairos building a sense of urgency for your cause

5/23/2015Free template from 9 Loaded Language A word or phrase used to encourage your audience to lean in favor of your argument Words are chosen with positive or negative connotation EX-You don’t want vicious, leashless dogs roaming in our parks. Shut up vs. Be quiet EX- regime versus government, bureaucrat versus civil servant

5/23/2015Free template from 10

5/23/2015Free template from 11 Repetition driving the point across with the repetition of a word, catch phrase, or song

5/23/2015Free template from 12 Bandwagon join the crowd be “in” everyone is doing it

5/23/2015Free template from 13 Flattery an attempt to praise through complimentary and excessive flattery; insincere

5/23/2015Free template from 14 Otherness the opposite of bandwagon not everyone does this, but you are special so you should

5/23/2015Free template from 15 The few. The proud. The Marines.

otherness