195 DRAFT PROGRAMME ADVOCACY COURSE DAY 3 SESSION 11 The alcohol industry and alcohol policy (1) Working with the media (2) Quiz 6 Critique of the alcohol.

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195 DRAFT PROGRAMME ADVOCACY COURSE DAY 3 SESSION 11 The alcohol industry and alcohol policy (1) Working with the media (2) Quiz 6 Critique of the alcohol industry Broadcast interview Sound bite 6 SESSION 12 The alcohol industry and alcohol policy (2) Working with the media (3) Quiz 7 Critique of alcohol advertisements Lobbying meeting with member of European Parliament Sound bite 7

196 The European Court of Justice has said that: “it is in fact undeniable that advertising acts as an encouragement to consumption” a.True b.False

197 In the EC, what is a regulation?

198 In the EC, what is a Directive?

199 In the EC, what is subsidiarity?

200 In the EC, what is proportionality?

201 The European Court of Justice has said that: “it is in fact undeniable that advertising acts as an encouragement to consumption” a.True b.False

202 In relation to Catalonia & Loi Evin “It is in fact undeniable that advertising acts as an encouragement to consumption” - ECJ 1978, 1990, 2002

203 Regulations, which are immediately binding in all Member States

204 Directives, where the intentions of the legislation are set out but each Member State implements this on a national level

205 Principles of EU Law Two principles govern whether the EU can pass a law for a given aim: 1 Subsidiarity – the EU should only act if its aims can be better achieved (due to either scale or effect) on a European level rather than local or national one. Another way of seeing this is that all action should take place on the lowest level that it can work successfully.

206 Principles of EU Law Two principles govern whether the EU can pass a law for a given aim: 2 Proportionality – each action must be ‘proportionate’ to its aims, which means:  The means employed are suitable  They do not go beyond what is necessary to achieve the aim

207 Code: it is not allowed to create the impression that alcohol consumption improves social or sexual success. These two people seem to have had sexual intercourse STAP could not prove that drinking happened before sex..complaint rejected

208 Very Unappealing Unappealing Neither appealing nor unappealing Appealing Very Appealing 1.How appealing is this advertisement to you? How appealing are the images in this advertisement to you? How appealing is the language in this advertisement to you? How appealing is the music in this advertisement to you? How appealing are the activities (which are carried out by the main character) in the advertisement to you? How appealing are the situations in the advertisement to you? How appealing is the location in this advertisement to you? 12345

209 Lobbying: A working definition Lobbying organizations or coalitions urge decision makers to take a specific action e.g., cast a vote, adopt a regulation, write an editorial. They work to build relationships that provide access to decision makers and to determine what pressures or acknowledgment of agreement must be communicated to the membership and the public. Those who lobby serve as a resource to provide accurate information. They can serve as a bridge and connector to other decision makers or organizations and coalitions, including the opposition. To members and allies those who lobby can help people understand the formal and informal parts of the policy system.

210 Keep the following in mind when preparing your presentation for a lobbying visit with an elected or appointed official or a bureaucrat: Do your homework. Know how to open the meeting as positively as possible. Know how to introduce each person. Focus on one issue. Know what you want to ask the decision maker. Make it specific. Keep your presentation short and focused. Know what is negotiable and what is not negotiable. Help the decision maker with information and support. Everyone is needed. Each person on the visit should have a role. Leave the decision maker with some piece of paper, but give it to s/he after the oral presentation is made.