The Non-Discriminating Tablet Chair - Final Presentation- Product Design Team 2 Ambidextrous Feisal Bharoocha Kai Cheng Pietro DeSantis Amanda Ennis Joe Farah Richard Heid

Agenda Team Organization Problem Selection Process Final Design Concept Mechanical Design Industrial Design Manufacturing Management Marketing Financial Breakdown Lessons Learned Product Design | Team 2

Manufacturing Engineer Team Organization Amanda Project Manager Joe Product Manager Peter Marketing Manager Feisal Industrial Engineer Richard Mechanical Engineer Kai Manufacturing Engineer Product Design | Team 2

The Problem Product Design | Team 2

The Problem SCHOOL IS A PLACE TO LEARN LET’S ELIMINTATE DISTRACTIONS! High-School students are forced to sit in tablet chairs that may not accommodate to their writing style. This results in: Medical problems such as chronic neck and back pain Discrimination in the classroom Unjustified cheating accusations SCHOOL IS A PLACE TO LEARN LET’S ELIMINTATE DISTRACTIONS! Product Design | Team 2

Product Description The Non-Discriminating Tablet chair is easy to use and accommodates both left and right-handed individuals. It eliminates the problem of inconvenient seating in classrooms and promotes a healthy learning environment. Product Design | Team 2

Critical Customer Needs & Target Specifications Stackable Light weight <5 kg Clearance between chairs 1 cm – 5 cm Easy to use & safe Few moving parts max. 2 parts Durable >15 years Strong material Resistive hinges/joints Comfort Height of tablet from seat 22-27 cm Full forearm support >70% of forearm Competitive price <$60 Stock parts Cheap materials Product Design | Team 2

Selection Process Product Design | Team 2

Final Design Product Design | Team 2

The Parts Composed of four main parts Chair Rail Tablet Arm Support Product Design | Team 2

Mechanical Aspects The Tablet and Attachment Hinge Clamp Stabilizer Arm Rest Protective Cap Product Design | Team 2

Mechanical Aspects Stackability The most important customer need Important when shipping and storing Product Design | Team 2

Industrial Design Important Issues Effective ergonomic support Ease of maintenance Aesthetically pleasing color selection and contours Scratch resistant material Environmentally friendly sustainable design Product Design | Team 2

Materials Retains bright and “brand-new” look Durable Chair, Tablet, and Armrest Melamine resin solid plastic Why? Stain-Resistant Does not warp Chip resistant Retains bright and “brand-new” look Durable Product Design | Team 2

Materials Rail and Legs Steel Why? Offers the highest strength-to-weight ratio of any framing material Flexibility capabilities make it ideal for various shape forming It is its 100% recyclable, making  it the material of choice for the next generation Product Design | Team 2

Options Material Laminated Tablet Maintains attractive appearance longer Greater scratch resistance Colors Seats and Tablet Product Design | Team 2

Color Options Seat Colors Plastic Table Top White Black Forest Green Papaya Sunset Pink Fuchsia Hyacinth Blueberry Light Gray Beige Hp Light Oak Leg and Rail color Chrome Silver Mist Char Black Product Design | Team 2

Environmentally Sustainable Design Steel used is 100 % recyclable The hard plastics (melamine resin) are re-useable The use of powder coat paint will help eliminate approximately 330 tons per year of volatile organic compounds (VOC’s) and over 100,000 pounds of paint sludge and thinners. Product Design | Team 2

Manufacturing Outsourcing to China Why? Less expensive to build the entire product there rather than buy stock parts and assemble them in Canada Due to these lowered costs, more chairs can be produced Product Design | Team 2

The Company Yun Liang Machinery Co Furniture producers for over 10 years ISO-9002 certificate Monthly manufacturing capacity of over 10,000 units. Perform impact and durability cycle tests to confirm that our materials in fact satisfy our requirements Quote for chair and materials: $30/Chair Product Design | Team 2

Major Expenses Transportation of goods Analysis: COSCO Shipping   Dimensions of container: height = 94 inches width = 102 inches length = 475 inches 4 inches 4 inches Product Design | Team 2

Total cost per chair $33.23 Total number of chairs in container  16 x 15 x 4 = 960 chairs Cost of shipping 1 chair Total cost for container = $3100 Cost per chair = $3100/960 = $3.23   16 Chairs Total cost per chair $33.23 15 Chairs 4 Chairs Product Design | Team 2

Marketing Objective Goal Provide affordable and robust furniture Provide comfortable seating for all students Goal To attain the largest market share To become the standard in classroom seating Product Design | Team 2

Marketing Strategy Product Strategy Pricing Strategy Show consumer the advantages of the NDT chair over competitors Other tablet chairs Table and desk Pricing Strategy Penetration pricing strategy in order to appeal to the mass market Competitors price: $60- $120 Our price: $60 Product Design | Team 2

Promotion Strategy Our advertisements will focus around informing the consumers about the benefits provided by the NDT chair The chair has a long life expectancy The chair is comfortable for both right and left handed students The chair is stackable Place Strategy The NDT chair will be available on our website only. We will be directly responsible for completing orders, thus eliminating mark up prices. Product Design | Team 2

Break-Even Analysis Variable costs Fixed costs Shipping: $3.23 per chair Manufacturing: $30 per chair Fixed costs Office and storage space: $4800/month(rent) + $26,000/year(tax) = $83,600/year Q = FC = 83,600__ = 3 122 chairs per year p-vc 60-(3.23+30) Need to sell 3122 chairs per year to break even Product Design | Team 2

Market Share Number of public high schools in America: 26,407 Average number of student per school: 507 Assuming we will sell 253 chairs per school, we will need a 0.05% market share or 13 schools to break even Product Design | Team 2

Bottom Line Profit with 0.5% Market Share Total number of schools: 132 Total number of chairs sold: 253*132= 33,396 chairs   Total Profit = p.Q – (FC + vc.Q) = 60*33,396 – (83,600 + 33.23*33,396) = $810,410.92 Product Design | Team 2

Lessons Learned Place great emphasis on the design development, including sketching, concept selection, and reflection to avoid costly errors in manufacturing process Listen to what the customer wants and needs. Don’t make costly assumptions!! Every role in a team is interrelated, explore that relationship and use it to benefit the project Product Design | Team 2

Questions ? Product Design | Team 2