New Hampshire Magazine is a McLean Communications Publication, which is a wholly-owned subsidiary of Yankee Publication Joshua Auger Business Marketing Consultant

Custom Yankee Publishing, Inc. Introducing

For more than 15 years, McLean Communications publications have embraced the best of what the state of New Hampshire has to offer. It is our mission to help readers understand what is unique about the NH experience and help enhance their identities as residents, homeowners, parents and business owners. Custom Who is Yankee Publishing, Inc.

New Hampshire Magazine Embracing the NH lifestyle, from the Mountains to the Lakes to the Seacoast Products of New Hampshire HOME Architectural, interior and landscape design inspiration and ideas— from historic to contemporary—for high- end New Hampshire homeowners. THE SQUARE A new magazine celebrating the uniqueness, creativity and beauty that are integral to what makes Portsmouth and the Seacoast region a special place to live and visit. New Hampshire Business Review Authoritative and in- depth news coverage of the sectors that comprise New Hampshire’s vibrant business community. Parenting New Hampshire Source of information and resources for families in the Granite State. Yankee Publishing, Inc.

Subject matter: Embracing the NH lifestyle, from the Mountains to the Lakes to the Seacoast, including what makes NH special, eating out, shopping, day tripping, outdoor adventures, health and legal matters, home improvement and topics for Seniors. Products: New Hampshire Magazine (12x): 110,000 readers (20,000 paid subscribers, 6,000 newsstand, audited pass-along) New Hampshire Magazine—Bride (2x): 12,000 readers (newsstand plus complimentary by mail to registered brides and at bridal events and salons) Annual Guides: Destination NH, Healthcare Guide, Holiday Gift Guide, Independent School Guide eNewsletters: Cuisine eBuzz (monthly to 11,000 subscribers) and NH Magazine eNewsletter (monthly to 18,000 subscribers) NHmagazine.com: 200,000 page views/month Awards Events: Best of NH, Top Doctors, Top Dentists, Top Lawyers Reader demographics: Average net worth of paid subscribers: $950,000 69% are women, 79% are married—most share their issue with a spouse Two out of three work in professional or managerial positions Readership: 84% take action by responding to ads, listings, and travel suggestions Who is Yankee Publishing, Inc.

Who reads 69% of readers are female Readers spend an average of$220 each month dining out Readers have a net worth of $1 Million 1 hour is spent reading each issue on average 4.1 people read each issue 3 out of 4 Readers stayed overnight in a New Hampshire hotel, motel or inn 63% use New Hampshire Magazine for travel and entertainment plans 91% Reference “Things to Do” on nhmagazine.com for New Hampshire events 70% Readers visit a website after reading an issue Half of the working households contain top or mid-level managers Source: 2014 CVC Audit & 2014 Accelera Readership Study Yankee Publishing, Inc.

Subject matter: Architectural, interior and landscape design inspiration and ideas--from historic to contemporary—for high-end New Hampshire homeowners. Topics include renovation, design and architecture projects profiles, how to buy, gardens and cooking. Products: New Hampshire Home Magazine (6x): 55,000 readers (6,000 paid subscribers, members of the American Institute of Architects, American Society of Interior Designers, and Home Builders & Remodelers Assn. of NH, newsstand (400 locations), audited pass-along, bonus distribution at home shows, kitchen tours, home and garden events) Awards Event: New Hampshire Home Design Awards eNewsletters: NH Home (bi-monthly to ??? subscribers) nhhomemagazine.com: 7,000 page views/month Reader demographics: Average net worth of paid subscribers: $750,000 More than 50% have a construction project planned in the next 12 months Average Readership: one hour-plus per copy with each issue referenced more than 3x Ad Readership: 81% are interested in the ads, 71% take an action in response to ads Yankee Publishing, Inc. Who is

Who reads 73% of readers are female 1.25 hours are spent reading each issue on average FOUR people read each issue Two-thirds of readers have taken a product or store follow-up action after reading an issue Typical home values average nearly$500,000 Source: 2014 CVC Audit & 2014 Accelera Readership Study Yankee Publishing, Inc. Readers have an average $44,000 remodeling budget of $44,000 43% of readers own homes larger than 2,500 sq. ft. 31% of readers own vacation homes 56% of readers have owned their home for 10 years or less 60% of readers have a 4-year Bachelors’ degree or more

Subject matter: Business decision-makers turn to NHBR for authoritative and in-depth news coverage of the sectors that comprise New Hampshire’s vibrant business community, ranging from real estate and construction, technology, financial services and hospitality. Products: New Hampshire Business Review (26x): 50,000 readers (12,500 paid and requested subscribers) Annual Guides: Meeting and Convention Planner, Business Services Guide and Book of Lists eNewsletters: Daily News Browser (daily to 7,200 subscribers) and Real Estate and Construction News Roundup (weekly to 6,600 subscribers) NHBR.com: 50,000+ page views/month Award Events: Outstanding Women in Business, Best of Business, Financial Executive of the Year and Business Excellence Awards Demographics: Readers: 50,000 Average household income: $155,000+ Average age: 55 Average net worth: $1,000,000 59% of our readers are male and 41% are female Yankee Publishing, Inc. Who is

Who reads 59% of readers 41% are male and 41% are female Readers spend an average of 25 minutes Reading each issue of NHBR HALF Visit NHBR.com and 3 out of 4 Subscribe to the Daily News Browser 41% 41% Found new client or customer leads 78% of readers are mid-level executives or higher Readers dine out more than five times each month Source: 2014 CVC Audit & 2014 Accelera Readership Study Yankee Publishing, Inc. Readers have an average household net worth of nearly $1 million The average income of New Hampshire Business readers is$155, % Have the authority to purchase for their business or employer Half Half read NHBR at home

Subject matter: Premier source of information and resources for families in the Granite State. Features editorial content from the state’s respected experts on a variety of topics, from education to healthcare, activities, technology and more. Products: Parenting NH (12x): 55,000 readers (22,500 distribution) Annual Guides: Family Resource Book, Stepping Stones and NEXT eNewsletters: Parenting NH e-newsletter (weekly to 4,200 subscribers) Parentingnh.com: 20,000+ page views/month Events: Summer Camp Fairs, Family Fun Fair and Perspectives on Autism Demographics: Readers: 55,000 Average household income: $70,000+ Average age: 34 88% of our readers are female 74% are the primary shopper for their household Who is Yankee Publishing, Inc.

Who reads 1 hour is spent reading each issue on average 2.6 people read each issue 3 out of 4 Readers stayed overnight in a New Hampshire hotel, motel or inn 91% Reference “Things to Do” online for New Hampshire events. Half of the working households contain top or mid-level managers Source: 2014 CVC Audit & 2014 Accelera Readership Study Yankee Publishing, Inc.

is coming… What is The Square? A new magazine celebrating the uniqueness, creativity and beauty that are integral to what makes Portsmouth and the Seacoast region a special place to live and visit. Who is The Square? The Square is created by and about the people behind the arts, culture and lifestyle of this unique Seacoast community, including writers, photographers, artists, community leaders, entertainers and philanthropists. Where is The Square? You’ll find The Square this October in your favorite hangouts, hotels and hot spots—from Market Square to Dover, Exeter to North Hampton, Kittery and beyond—where you can pick it up and bring it home, share it and savor it. New Hampshire Magazine and New Hampshire Home Magazine subscribers in the Seacoast region will receive The Square as a bonus with their paid subscription. Yankee Publishing, Inc.

Chamber of Commerce Publications: Lakes Region, Manchester, Nashua, Merrimack Liquor Commission Publications: New Hampshire, Vermont, Maine Myopia Polo Club Publication NH Golf Association Publication: New Hampshire Golf NH Home Builders & Remodelers Association Publication: Granite State Builder Yankee Publishing, Inc. Yep, we do custom publishing

New Hampshire Magazine is a McLean Communications Publication, which is a wholly-owned subsidiary of Yankee Publication THANK YOU ! Joshua Auger Business Marketing Consultant